---
title: "Selsun Shampoo — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/selsun-shampoo"
last_updated: "2026-08-07T05:12:19.795Z"
locale: en
meta:
description: "Niche score 39/100 · £113K/yr market · 171K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £113K/yr market · 171K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Selsun Shampoo — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **selsun shampoo**
**Skip it**
A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 64Competition 16Returns 100Price range 28Avg price 46Brand share 30Review moat 30Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,536.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.88–£18.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£113K**
£113K/yr · 171K searches
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, selsun shampoo is a £113K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **selsun shampoo market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£69K–£92K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**7%**
- LuxPaks38% - Nizoral19% - Selsun Daily13% - Sulsena10% - PHARMBANNER7% - Head & Shoulders6% - Open — no brand owns it (3 brands, 7%)
## **Top selsun shampoo search terms**
- **selsun shampoo**74K/yr-12.0%4.4% conv. - **selsun blue**29K/yr-0.7%3.8% conv. - **selsun**23K/yr+2.4%3.8% conv. - **selsun shampoo 2.5 w/v selenium sulphide**21K/yr-21.6%2.1% conv. - **selsun blue shampoo**7K/yr-6.7%2.7% conv. - **selsun blue medicated shampoo**8K/yr-15.5%2.1% conv. - **selsun shampoo original**4K/yr+75.6%1.2% conv. - **selsun shampoo anti dandruff**5K/yr-53.7%2.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/selsun-shampoo/search-terms)
## **Top selsun shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.**LuxPaks**£18.59**4.4★58 rev](https://www.amazon.co.uk/dp/B0F2PMVD9C) [2**Daily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use**Selsun Daily**£8.45**0.0★0 rev](https://www.amazon.co.uk/dp/B0H4212BPB) [3**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml**Nizoral**£8.47**4.6★1,533 rev](https://www.amazon.co.uk/dp/B0DQV8G9HR) [4**SULSENA Anti Dandruff Shampoo for Men and Women - Effective Shampoo for Oily Hair - Anti Dandruff Relief for Itchy Scalp - Nourishing Formula - Best Anti Dandruff Shampoo for Men and Women**Sulsena**£8.27**4.4★1,098 rev](https://www.amazon.co.uk/dp/B01M3MIE1U) [5**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml**Nizoral**£5.88**4.6★31,603 rev](https://www.amazon.co.uk/dp/B001ETUD5I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use**Selsun Daily**£8.45**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4212BPB) [**Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free**Kopa Haiku**£17.58**298 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ3K3B2) [**Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation**PHARMBANNER**£16.64**1,541 rev1y ago](https://www.amazon.co.uk/dp/B0FGGTST5H) [**LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.**LuxPaks**£18.59**58 rev1y ago](https://www.amazon.co.uk/dp/B0F2PMVD9C) [**Head & Shoulders Cooling Itch Rescue Anti Dandruff Shampoo 400ml**Head & Shoulders**£10.12**923 rev1y ago](https://www.amazon.co.uk/dp/B0DVCFK9C5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daily Anti-Dandruff Shampoo 120ml | Helps Reduce Flakes Itching & Scalp Irritation | Suitable for Regular Use**Selsun Daily**£8.45**0.0★**▲ 235%**](https://www.amazon.co.uk/dp/B0H4212BPB) [**Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free**Kopa Haiku**£17.58**4.7★**▲ 114%**](https://www.amazon.co.uk/dp/B0GLQ3K3B2) [**Selmax Blue Deep Cleansing Shampoo 200ml Dual Action Anti Dandruff nourishing Shampoo for Normal to Oily Hair New Improved Formula**Selmax**£13.07**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B0BX3XL2CF) [**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml**Nizoral**£8.47**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0DQV8G9HR) [**LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.**LuxPaks**£18.59**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B0F2PMVD9C)
**~~View all trending →~~**
## **What buyers say about selsun shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product with great results”*
**Efficiency**9%
*“Works really well”*
**Value For Money**8%
*“Good value”*
**Allergies**8%
*“No irritation”*
**Advertised Vs Actual Product**8%
*“It was just what I wanted”*
**Hair Growth**7%
*“Its helping my hair grow”*
**Smell**6%
*“Great shampoo with excellent fragrance”*
**Cleansing**3%
*“cleans well”*
**Soft Feel**3%
*“Soothing”*
**Lather**2%
*“a thick lather”*
### **What buyers complain about **
**Allergies**18%
*“I have itchy”*
**Value For Money**13%
*“A little expensive”*
**Functionality-Overall**13%
*“This didnt work fully”*
**Smell**7%
*“It was a very strong chemical smell”*
**Moist/Dry**5%
*“very drying”*
**Size-Overall**4%
*“Smaller than expected”*
**Leak-Proof**2%
*“It came leak”*
**Advertised Vs Actual Product**2%
*“Misleading picture”*
**Symptom Reduction**1%
*“nothing seemed to provide any relief at all”*
**Skin Health**1%
*“that is for problematic skin conditions”*
### **Top return reasons **
**Leak-Proof**39%
**Product Condition**14%
**Functionality-Overall**11%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Suitability Short Hair**4%
**Age Suitability**3%
**Ingredients-Overall**3%
**Size-Overall**3%
**Damage/Burn Hair**2%
## **Common questions**
- **Is selsun shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the selsun shampoo niche?**
- 9 brands and 69 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in selsun shampoo?**
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the selsun shampoo niche?**
- Listings span £5.88–£18.59; the average listing price is £11.53 (sweet spot $15–$100). The average incumbent carries 3,536 reviews — the moat a new listing must climb.
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