---
title: "Trend — self adhesive eyelashes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/self-adhesive-eyelashes/trend"
last_updated: "2026-08-06T19:45:09.669Z"
locale: en
meta:
  description: "Niche score 59/100 · £360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — self adhesive eyelashes - Flapen"
---

# **self adhesive eyelashes**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 46Conversion 58Competition 65Returns 97Price range 11Avg price 24Brand share 50Review moat 48Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£360K**

£360K/yr · 864K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,691.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+16.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.46**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£4.01–£16.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Trend