---
title: "Trend — sea salt spray - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sea-salt-spray/trend"
last_updated: "2026-08-09T11:50:49.602Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.3M/yr market · 1.2M searches/yr · £9.25 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.3M/yr market · 1.2M searches/yr · £9.25 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — sea salt spray - Flapen"
---

# **sea salt spray**

**Launch it**

A $1.3M/yr market growing +19.2% this quarter with returns at 0.1% — clears our launch bar.

Market size 84Growth 49Conversion 95Competition 22Returns 100Price range 49Avg price 27Brand share 52Review moat 40Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.3M**

£1.3M/yr · 1.2M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+19.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£3.37–£26.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,458.93**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£9.25**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

## Trend