---
title: "Reviews — scrunchies - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scrunchies/reviews"
last_updated: "2026-08-09T17:30:27.668Z"
locale: en
meta:
  description: "Niche score 56/100 · £453K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £453K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — scrunchies - Flapen"
---

# **scrunchies**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 27Conversion 66Competition 76Returns 98Price range 0Avg price 17Brand share 81Review moat 32Quality gap 47

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£453K**

£453K/yr · 1.3M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,343.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.07**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.57–£14.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews