---
title: "Scrunchies — £453K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scrunchies"
last_updated: "2026-08-09T18:33:15.185Z"
locale: en
meta:
description: "Niche score 56/100 · £453K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £453K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrunchies — £453K/yr Amazon UK Niche (2026) - Flapen"
---
# **scrunchies**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 27Conversion 66Competition 76Returns 98Price range 0Avg price 17Brand share 81Review moat 32Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£453K**
£453K/yr · 1.3M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,343.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.07**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.57–£14.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scrunchies is a £453K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrunchies market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£486K–£607K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**54%**
Top 20: 93%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**40%**
- Kitsch20% - nuoshen12% - VENUSTE9% - Lolalet7% - FZHGVML6% - LilaLemon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/scrunchies/trend)
## **Top scrunchies search terms**
- **scrunchies**256K/yr-0.4%3.9% conv. - **hair scrunchies for women**175K/yr+28.4%4.6% conv. - **silk scrunchies**204K/yr-15.5%6.1% conv. - **scrunchies for women**146K/yr+6.0%5.1% conv. - **hair scrunchies**104K/yr+8.9%3.0% conv. - **satin scrunchies**74K/yr-6.8%6.7% conv. - **scrunchie**67K/yr+1.0%2.8% conv. - **scrunchies for girls**41K/yr+2.4%2.9% conv. - **silk hair scrunchies**32K/yr-9.2%6.6% conv. - **silk scrunchie**27K/yr-25.4%5.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/scrunchies/search-terms)
## **Top scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£27K9%£41K12%£54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**£6.53**4.6★7,560 rev](https://www.amazon.co.uk/dp/B0BJS1NVKM) [2**6 Pieces Hair Scrunchies Satin Elastic Soft Hair Ties Scrunchy Hair Bands for Girls and Ladies**nuoshen**£3.40**4.5★2,970 rev](https://www.amazon.co.uk/dp/B07TXP5S3V) [3**VENUSTE Scrunchies for Women Premium Velvet Scrunchy for Hair Solid Color Elastic Thick Bands Soft Ropes Ponytail Holder Hair Accessories 12 Pack**VENUSTE**£6.26**4.8★3,215 rev](https://www.amazon.co.uk/dp/B0B1HPVG3J) [4**7Pcs Silk Hair Scrunchies for Women Lengthening Satin Scrunchies for Hair Soft and Silky Hair Ties Hair Accessories for Women Girls Wont Snapped Elastic Hair Band Ponytail Holders**FZHGVML**£4.92**4.7★869 rev](https://www.amazon.co.uk/dp/B0C78FDWDM) [5**Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta**Kitsch**£6.07**4.6★7,560 rev](https://www.amazon.co.uk/dp/B0BVC256Q1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03**Tobfit**£4.10**24 rev7mo ago](https://www.amazon.co.uk/dp/B0G7G3RNR6) [**Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls**obeoby**£5.20**136 rev7mo ago](https://www.amazon.co.uk/dp/B0FSQ82WY1) [**Hair Scrunchies for Women - Pack of 8 Satin Scrunchies - Softer Than Silk Hair Ties - No Crease No Damage Frizz-free - Gentle on All Hair Types - Perfect for Day & Night - Thoughtful Choice for Her**UNIWR**£5.50**38 rev8mo ago](https://www.amazon.co.uk/dp/B0G3877Q25) [**Silk Hair Scrunchies for Women - Mulberry Silk Hair Bobbles for Less Frizz & Breakage 3 Pack Satin Softer&Durable Elastic Hair Ties (Pink Black Champagne)**Sylona**£9.11**88 rev9mo ago](https://www.amazon.co.uk/dp/B0FW3CWNV7) [**75 Pcs Velvet Scrunchies for Women - Soft Hair Scrunchies for Girls - No Damage Hair Ties for Thick Thin Hair - Cute Ponytail Holders Bulk Gift for Women**SEANTUA**£7.13**83 rev1y ago](https://www.amazon.co.uk/dp/B0FC5PXWDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta**Kitsch**£6.07**4.6★**▲ 266%**](https://www.amazon.co.uk/dp/B0BVC256Q1) [**Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls**obeoby**£5.20**4.6★**▲ 241%**](https://www.amazon.co.uk/dp/B0FSQ82WY1) [**3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03**Tobfit**£4.10**4.4★**▲ 237%**](https://www.amazon.co.uk/dp/B0G7G3RNR6) [**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**£6.12**4.6★**▲ 141%**](https://www.amazon.co.uk/dp/B0DWY2RQBB) [**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**£6.53**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0BJS1NVKM)
**~~View all trending →~~**
## **What buyers say about scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Theyre well made”*
**Color**19%
*“The colors are beautiful”*
**Soft Feel**12%
*“smooth on my hair”*
**Value For Money**9%
*“Great value”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Suitability Straight Hair**4%
*“Perfect for thick hair”*
**Comfort-Overall**4%
*“They are comfortable”*
**Stretchability/Expandability/Elasticity**3%
*“good elastic”*
**Hair Styling**3%
*“ease of styling upon waking”*
**Material Quality**3%
*“the material is friendly with your hair”*
### **What buyers complain about **
**Quality-Overall**17%
*“Bad quality”*
**Size-Overall**14%
*“Too tight”*
**Stretchability/Expandability/Elasticity**10%
*“Poor elastic”*
**Material Quality**8%
*“Shockingly cheap material”*
**Durability**5%
*“Broke upon first use”*
**Color**5%
*“The black dye runs”*
**Suitability Short Hair**4%
*“Cheap and awful, wouldn't put these in my hair”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Value For Money**4%
*“Waste of money”*
**Thickness**4%
*“Kinda chunky in your hair if you have thin hair like me”*
### **Top return reasons **
**Size-Overall**29%
**Quality-Overall**19%
**Color**14%
**Material Quality**8%
**Suitability Long Hair**6%
**Stretchability/Expandability/Elasticity**4%
**Value For Money**2%
**Suitability Short Hair**2%
**Thin**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is scrunchies profitable to sell on Amazon United Kingdom?**
- The niche generates £453K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the scrunchies niche?**
- 28 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in scrunchies?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.4%.
- **When does demand for scrunchies peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the scrunchies niche?**
- Listings span £2.57–£14.79; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 3,343 reviews — the moat a new listing must climb.
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