---
title: "Scrunchies for Girls — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scrunchies-for-girls"
last_updated: "2026-08-06T14:24:37.109Z"
locale: en
meta:
description: "Niche score 47/100 · £25K/yr market · 83K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £25K/yr market · 83K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrunchies for Girls — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **scrunchies for girls**
**Skip it**
Prices mostly outside the sweet spot ($2.59–$10.87) — this niche doesn't clear our bar today.
Market size 6Growth 32Conversion 61Competition 67Returns 98Price range 0Avg price 15Brand share 87Review moat 38Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,714.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.56**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£25K**
£25K/yr · 83K searches
**Price range**
**Bad****£2.59–£10.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, scrunchies for girls is a £25K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrunchies for girls market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£28K–£33K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**48%**
Top 20: 96%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**46%**
- VENUSTE13% - XNFIVE12% - MMONY8% - AddLotLot7% - Chloven7% - YIWEIYA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — +5.9% search growth over the last 90 days.
5K4KSpike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/scrunchies-for-girls/trend)
## **Top scrunchies for girls search terms**
- **scrunchies for girls**41K/yr+2.4%4.9% conv. - **hair scrunchies for girls**22K/yr+8.8%4.7% conv. - **girls scrunchies**9K/yr+7.5%5.3% conv. - **girls hair scrunchies**6K/yr+24.7%3.9% conv. - **cute scrunchies**5K/yr-2.1%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/scrunchies-for-girls/search-terms)
## **Top scrunchies for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9868%£2K12%£3K16%£4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VENUSTE Scrunchies for Women and Girls Premium Velvet Scrunchy for Hair Cute Colors Elastic Thick Bands Soft Ropes Ponytail Holder Hair Accessories 12 Pack Multi**VENUSTE**£6.72**4.8★3,215 rev](https://www.amazon.co.uk/dp/B09BZD783N) [2**8 Pack Shiny Metallic Scrunchies Colorful Mermaid Hair Ties**XNFIVE**£4.20**4.4★404 rev](https://www.amazon.co.uk/dp/B07NMLJY9B) [3**12 PCS Colorful Hair Scrunchies Soft Elastic Ponytail Holders Pastel Solid Hair Ties Minimalist Sweet Hair Tie Soft Textured Hair Ropes Accessories for Women Girls**AddLotLot**£4.16**4.4★26 rev](https://www.amazon.co.uk/dp/B0F59QK62D) [4**10Pcs Colorful Ponytail Holders Hair Scrunchies Hair Scrunchies for Girls&Women (Multi Colour A)**MMONY**£6.42**4.4★20 rev](https://www.amazon.co.uk/dp/B0F1FKBQJ3) [5**5-Piece Colorful Hair Ties for Girls - Scrunchies & Ponytail Holders**YIWEIYA**£4.23**4.7★33 rev](https://www.amazon.co.uk/dp/B0DN171Q9J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Scrunchies for Women - Pack of 8 Satin Scrunchies - Softer Than Silk Hair Ties - No Crease No Damage Frizz-free - Gentle on All Hair Types - Perfect for Day & Night - Thoughtful Choice for Her**UNIWR**£5.50**38 rev8mo ago](https://www.amazon.co.uk/dp/B0G3877Q25) [**DOPENSPI 16 Pack Bow Hair Scrunchies for Women Girls Elastic Hairs Ties Cute Bunny Ears Silk Scrunchies Bow Scrunchie Ropes Ponytail Holder Hairs Accessories**DOPENSPI**£7.38**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FWB4V7XJ) [**Classicseali 20PCS Scrunchies for Girls Soft and Fashionable Satin Hair Scrunchies Satin Scrunchie for Curly Hair for All Hairs Types of Bridesmaids Proposal Bachelorette Party Gifts Multicolor**Classicseali**£5.63**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FSDG39N8) [**KEAH Pack of 8 Shiny Metallic Scrunchies - Vibrant Colours No Damage Scrunchies for Girls 80s & 90s Retro Fashion Accessories for All Hair Types**KEAH**£5.80**97 rev11mo ago](https://www.amazon.co.uk/dp/B0FMQ519MK) [**LUFFLOK Hair Scrunchies 16 Pack Shiny Metallic Scrunchies for Girls Women Colorful Ponytail Holder Bobble Hair bands Soft Hair Ties Scrunchy Ponytail Holder Hair Accessories with Elastic (16Pcs)**LUFFLOK**£4.80**43 rev12mo ago](https://www.amazon.co.uk/dp/B0FJFJR6KK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUFFLOK Hair Scrunchies 16 Pack Shiny Metallic Scrunchies for Girls Women Colorful Ponytail Holder Bobble Hair bands Soft Hair Ties Scrunchy Ponytail Holder Hair Accessories with Elastic (16Pcs)**LUFFLOK**£4.80**4.6★**▲ 156%**](https://www.amazon.co.uk/dp/B0FJFJR6KK) [**DOPENSPI 16 Pack Bow Hair Scrunchies for Women Girls Elastic Hairs Ties Cute Bunny Ears Silk Scrunchies Bow Scrunchie Ropes Ponytail Holder Hairs Accessories**DOPENSPI**£7.38**4.6★**▲ 114%**](https://www.amazon.co.uk/dp/B0FWB4V7XJ) [**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**£6.12**4.6★**▲ 113%**](https://www.amazon.co.uk/dp/B0DWY2RQBB) [**Classicseali 20PCS Scrunchies for Girls Soft and Fashionable Satin Hair Scrunchies Satin Scrunchie for Curly Hair for All Hairs Types of Bridesmaids Proposal Bachelorette Party Gifts Multicolor**Classicseali**£5.63**4.7★**▲ 106%**](https://www.amazon.co.uk/dp/B0FSDG39N8) [**5-Piece Colorful Hair Ties for Girls - Scrunchies & Ponytail Holders**YIWEIYA**£4.23**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0DN171Q9J)
**~~View all trending →~~**
## **What buyers say about scrunchies for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Lovely Colours”*
**Quality-Overall**19%
*“really well made”*
**Value For Money**12%
*“Good value”*
**Soft Feel**11%
*“So soft”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Material Quality**3%
*“Ok nice material”*
**Suitability Straight Hair**3%
*“Good for relaxed hair”*
**Stretchability/Expandability/Elasticity**3%
*“good elastic”*
**Ease Of Use**2%
*“easy to use”*
**Comfort-Overall**2%
*“Very comfortable”*
### **What buyers complain about **
**Quality-Overall**15%
*“Tad bit pricey for the quality”*
**Material Quality**13%
*“Shockingly cheap material”*
**Stretchability/Expandability/Elasticity**11%
*“Poor elastic”*
**Advertised Vs Actual Product**8%
*“misleading when it says 40pcs”*
**Color**7%
*“This is a cheap way to buy scrunchies Im many colours”*
**Size-Overall**6%
*“all of mine are the wrong size”*
**Smell**6%
*“all have a funny smell to them”*
**Durability**4%
*“clearly not made to last”*
**Hair Related**4%
*“the hair ties were rubbish and snapped”*
**Value For Money**4%
*“Really cheap, Ill be honest with you not worth the money”*
### **Top return reasons **
**Quality-Overall**30%
**Size-Overall**24%
**Material Quality**10%
**Suitability Long Hair**5%
**Color**5%
**Stretchability/Expandability/Elasticity**5%
**Advertised Vs Actual Product**3%
**Suitability Short Hair**3%
**Durability**1%
**Suitability Straight Hair**1%
## **Common questions**
- **Is scrunchies for girls profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the scrunchies for girls niche?**
- 25 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in scrunchies for girls?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Stretchability/Expandability/Elasticity. The return rate is 0.4%.
- **When does demand for scrunchies for girls peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the scrunchies for girls niche?**
- Listings span £2.59–£10.87; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.
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