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Gloss","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HKFjMDnlL.jpg",0.0108,0.007,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G36WHVDQ",{"love":653,"hate":724,"returnReasons":788},[654,661,668,675,682,689,696,703,710,717],{"topic":655,"percentOfMentions":656,"verbatims":657},"Color",0.3383,[658,659,660],"Bright color","Amazing colour","Vibrant colour",{"topic":662,"percentOfMentions":663,"verbatims":664},"Suitability Colored Hair",0.08109999999999999,[665,666,667],"Brilliant hair colour","Works well on dark hair","A great way to quickly colour your hair",{"topic":669,"percentOfMentions":670,"verbatims":671},"Ease Of Use",0.0751,[672,673,674],"It is simple to mix","Easy to use","Easy to aplly",{"topic":676,"percentOfMentions":677,"verbatims":678},"Quality-Overall",0.064,[679,680,681],"A decent product at a reasonable price which provides reliable results","Grate quality, very easy to use","Excellent product",{"topic":683,"percentOfMentions":684,"verbatims":685},"Value For Money",0.056600000000000004,[686,687,688],"Good price","Great value","Well worth the money",{"topic":690,"percentOfMentions":691,"verbatims":692},"Ease Of Application",0.0432,[693,694,695],"the application is very clean","Easy application","Easy to apply",{"topic":697,"percentOfMentions":698,"verbatims":699},"Smell",0.0298,[700,701,702],"it doesnt smell bad","smells nice","smelling fresh",{"topic":704,"percentOfMentions":705,"verbatims":706},"Coverage",0.0288,[707,708,709],"Good coverage","the initial coverage was great","Extremely good coverage of colour and lasted",{"topic":711,"percentOfMentions":712,"verbatims":713},"Soft Feel",0.027000000000000003,[714,715,716],"made my hair feel soft","smooth highly recommended this brand","My hair feels soft",{"topic":718,"percentOfMentions":719,"verbatims":720},"Durability",0.0246,[721,722,723],"they last well","Long-lasting, looks good","Used this brand years",[725,731,737,743,750,755,762,769,775,782],{"topic":655,"percentOfMentions":726,"verbatims":727},0.2983,[728,729,730],"Colour not as described","Wrong colour","Not red",{"topic":662,"percentOfMentions":732,"verbatims":733},0.1412,[734,735,736],"Absolutely appalled by this hair dye","The colour didnt pick up on my hair","so not suitable for my hair colour",{"topic":718,"percentOfMentions":738,"verbatims":739},0.0384,[740,741,742],"Did not last","not long lasting","slightly fades over time",{"topic":744,"percentOfMentions":745,"verbatims":746},"Functionality-Overall",0.0326,[747,748,749],"Didn't do anything","Didn't work","doesn't work well at all",{"topic":683,"percentOfMentions":19,"verbatims":751},[752,753,754],"Think these are expensive","Would be better if it were cheaper though please","Waste of money",{"topic":756,"percentOfMentions":757,"verbatims":758},"Hair Related",0.0245,[759,760,761],"Nothing work on my hair","Ruined my hair","alas it literally did nothing to my hair",{"topic":763,"percentOfMentions":764,"verbatims":765},"Leak-Proof",0.020499999999999997,[766,767,768],"bottle came open and leaking","Not sure how much leaked","No lid,leaking everywhere",{"topic":697,"percentOfMentions":770,"verbatims":771},0.0192,[772,773,774],"Minimal smell","The smell is so strong","I can't get the smell off of me",{"topic":776,"percentOfMentions":777,"verbatims":778},"Advertised Vs Actual Product",0.0178,[779,780,781],"Not as advertised","Misleading","nothing like the picture on the box",{"topic":676,"percentOfMentions":783,"verbatims":784},0.0169,[785,786,787],"Not the best","A really poor product","Absolutely rubbish",[789,791],{"reason":763,"pct":790},0.5,{"reason":662,"pct":790},[793,798,801,806,811,816,821,825,830,834],{"term":794,"volume":795,"growthQoq":796,"conversionRate":797},"live hair 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