---
title: "Schwarzkopf Hair Dye — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/schwarzkopf-hair-dye"
last_updated: "2026-08-06T06:46:44.016Z"
locale: en
meta:
description: "Niche score 44/100 · £101K/yr market · 687K searches/yr · £5.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £101K/yr market · 687K searches/yr · £5.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schwarzkopf Hair Dye — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **schwarzkopf hair dye**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 25Conversion 31Competition 72Returns 100Price range 23Avg price 16Brand share 2Review moat 40Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,485.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£101K**
£101K/yr · 687K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.44–£18.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£5.86**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, schwarzkopf hair dye is a £101K/yr Amazon United Kingdom market (687K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwarzkopf hair dye market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£117K–£147K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**0%**
- LIVE85% - Schwarzkopf10% - Creme supreme2% - Clairol1% - Crazy Color1% - Garnier1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/schwarzkopf-hair-dye/trend)
## **Top schwarzkopf hair dye search terms**
- **live hair dye**172K/yr+11.7%2.2% conv. - **schwarzkopf hair dye**148K/yr+1.8%1.5% conv. - **live**190K/yr-8.3%0.1% conv. - **live hair dye permanent**37K/yr-7.1%1.5% conv. - **schwarzkopf live hair dye**17K/yr+12.6%1.6% conv. - **oleo intense schwarzkopf**14K/yr+14.4%1.4% conv. - **hair dye live**15K/yr+2.2%2.2% conv. - **schwarzkopf live**13K/yr-27.7%1.4% conv. - **live colour hair dye**14K/yr-11.8%2.2% conv. - **live hair colour**10K/yr-9.6%1.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/schwarzkopf-hair-dye/search-terms)
## **Top schwarzkopf hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.59**4.4★854 rev](https://www.amazon.co.uk/dp/B0G372DKTW) [2**Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★854 rev](https://www.amazon.co.uk/dp/B0G35KL35B) [3**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★854 rev](https://www.amazon.co.uk/dp/B0G35QMQ82) [4**Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes**LIVE**£5.53**3.8★253 rev](https://www.amazon.co.uk/dp/B0G33WV668) [5**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**3.8★253 rev](https://www.amazon.co.uk/dp/B0G34RJ1RT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.59**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G372DKTW) [**Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35KL35B) [**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35QMQ82) [**Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes**LIVE**£5.53**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G33WV668) [**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G34RJ1RT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0G371TNQF) [**Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect**LIVE**£5.44**4.4★**▲ 82%**](https://www.amazon.co.uk/dp/B0G39JTVGB) [**Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.36**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0G35MKFJW) [**Schwarzkopf LIVE Intense Bleach 00B Max Blonde Hair Lightener Intense Bleach for up to 9 Levels of Lift Anti-Yellow Effect Anti-Damage System**LIVE**£5.52**4.3★**▲ 70%**](https://www.amazon.co.uk/dp/B0G39K8DX9) [**Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.47**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0G372DJS3)
**~~View all trending →~~**
## **What buyers say about schwarzkopf hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Bright color”*
**Suitability Colored Hair**8%
*“Brilliant hair colour”*
**Ease Of Use**8%
*“It is simple to mix”*
**Quality-Overall**6%
*“A decent product at a reasonable price which provides reliable results”*
**Value For Money**6%
*“Good price”*
**Ease Of Application**4%
*“the application is very clean”*
**Smell**3%
*“it doesnt smell bad”*
**Coverage**3%
*“Good coverage”*
**Soft Feel**3%
*“made my hair feel soft”*
**Durability**2%
*“they last well”*
### **What buyers complain about **
**Color**30%
*“Colour not as described”*
**Suitability Colored Hair**14%
*“Absolutely appalled by this hair dye”*
**Durability**4%
*“Did not last”*
**Functionality-Overall**3%
*“Didn't do anything”*
**Value For Money**3%
*“Think these are expensive”*
**Hair Related**2%
*“Nothing work on my hair”*
**Leak-Proof**2%
*“bottle came open and leaking”*
**Smell**2%
*“Minimal smell”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Quality-Overall**2%
*“Not the best”*
### **Top return reasons **
**Leak-Proof**50%
**Suitability Colored Hair**50%
## **Common questions**
- **Is schwarzkopf hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 38 tracked products. 24 of 26 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the schwarzkopf hair dye niche?**
- 6 brands and 76 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in schwarzkopf hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.0%.
- **When does demand for schwarzkopf hair dye peak?**
- Demand peaks in Apr; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the schwarzkopf hair dye niche?**
- Listings span £4.44–£18.17; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 2,486 reviews — the moat a new listing must climb.
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