---
title: "Search terms — scalp scrub - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scalp-scrub/search-terms"
last_updated: "2026-08-09T21:07:10.006Z"
locale: en
meta:
  description: "Niche score 50/100 · £124K/yr market · 239K searches/yr · £9.30 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £124K/yr market · 239K searches/yr · £9.30 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scalp scrub - Flapen"
---

# **scalp scrub**

**Worth a look**

Shows low returns (0.1%), but soft demand (-24.1% this quarter) keeps it on the watch list.

Market size 28Growth 13Conversion 63Competition 59Returns 99Price range 50Avg price 28Brand share 68Review moat 24Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£3.52–£26.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£124K**

£124K/yr · 239K searches

**Avg price**

**Okay****£9.30**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,056.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.1%**

90-day search growth — must beat 0% to launch

## Search terms