---
title: "Scalp Scrub — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scalp-scrub"
last_updated: "2026-08-09T16:12:32.019Z"
locale: en
meta:
description: "Niche score 50/100 · £124K/yr market · 239K searches/yr · £9.30 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £124K/yr market · 239K searches/yr · £9.30 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scalp Scrub — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **scalp scrub**
**Worth a look**
Shows low returns (0.1%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Market size 28Growth 13Conversion 63Competition 59Returns 99Price range 50Avg price 28Brand share 68Review moat 24Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.52–£26.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£124K**
£124K/yr · 239K searches
**Avg price**
**Okay****£9.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,056.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scalp scrub is a £124K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalp scrub market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£116K–£140K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **—flat
**Sellers**
**108**
**Top-5 brand share**
**64%**
Top 20: 95%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**30%**
- The INKEY List22% - Umberto Giannini16% - SHVYOG14% - VOERUY6% - Natura Siberica6% - Headshock6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.
20K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/scalp-scrub/trend)
## **Top scalp scrub search terms**
- **scalp scrub**140K/yr-26.8%5.7% conv. - **scalp exfoliator**31K/yr-26.3%5.7% conv. - **hair scrub**19K/yr-17.5%4.0% conv. - **scalp cleanser**9K/yr-8.4%2.9% conv. - **hair scalp scrub**8K/yr-19.6%3.7% conv. - **salicylic acid scalp treatment**4K/yr-9.0%6.1% conv. - **scalp detox**4K/yr-22.8%2.1% conv. - **scalp peeling**4K/yr-20.6%3.0% conv. - **scalp scrub for psoriasis**5K/yr-26.5%4.6% conv. - **salicylic acid for scalp**3K/yr-5.7%6.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/scalp-scrub/search-terms)
## **Top scalp scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£15K16%£20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The INKEY List Salicylic Acid Exfoliating Scalp Treatment 150ml Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types**The INKEY List**£9.19**4.4★1,726 rev](https://www.amazon.co.uk/dp/B09K8GQW8V) [2**Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g**Umberto Giannini**£6.43**4.2★463 rev](https://www.amazon.co.uk/dp/B07J4QTLTN) [3**Scalp Scrub Biotin & Salicylic Acid Scalp Exfoliating for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Scalp Massager 8.8oz /250g**SHVYOG**£8.63**4.2★372 rev](https://www.amazon.co.uk/dp/B0F1MPX4DZ) [4**The Inkey List 7% Glycolic Acid Exfoliating Scalp Scrub 150ml Removes Product Build Up Hair Growth Fragrance Free Suitable For All Hair Types**The INKEY List**£9.10**4.3★1,976 rev](https://www.amazon.co.uk/dp/B09K8CYJ7B) [5**Oblepikha Scalp Scrub Natural Scalp And Hair Exfoliator Scrub With Sea Buckthorn Deep Cleansing Exfoliator And Scalp Cleanser 200 Ml**Natura Siberica**£6.05**4.4★3,544 rev](https://www.amazon.co.uk/dp/B017T4CFDO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml**Charles Worthington**£6.91**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7NBZDH) [**Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g**Delhicious**£12.40**35 rev7mo ago](https://www.amazon.co.uk/dp/B0G6MKWDFC) [**Apple Cider Scalp Scrub 2-in-1 AHA & BHA Exfoliator and Scalp Treatment Detoxifying Purifying Scrub with Silicone Scalp Massager Remove Residue And Dirt 10.6 oz/300 g**VOERUY**£8.43**57 rev1y ago](https://www.amazon.co.uk/dp/B0FG2GB718) [**Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g**VOERUY**£9.60**126 rev1y ago](https://www.amazon.co.uk/dp/B0F93QMZBM) [**Scalp Scrub Pumpkin Seed Oil & Biotin Scalp Exfoliator for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Massager 8.8oz /250g**SHVYOG**£8.04**108 rev1y ago](https://www.amazon.co.uk/dp/B0F4K3F4VN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitsch Scalp Massager for Hair Care - Scalp Scrubber Shampoo Brush & Exfoliator for Scalps- Hair Scrubber for Relaxing Bath - Terracotta**Kitsch**£5.19**4.1★**▲ 425%**](https://www.amazon.co.uk/dp/B0CGY8BVXT) [**Charles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml**Charles Worthington**£6.91**3.8★**▲ 191%**](https://www.amazon.co.uk/dp/B0GF7NBZDH) [**Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g**Umberto Giannini**£6.43**4.2★**▲ 131%**](https://www.amazon.co.uk/dp/B07J4QTLTN) [**Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g**Delhicious**£12.40**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0G6MKWDFC) [**Christophe Robin Cleansing Purifying Scrub with Sea Salt 250ml Exfoliating Scalp Treatment Removes Impurities & Detoxifies Soothes & Refreshes Scalp**Christophe Robin**£23.65**4.8★**▲ 44%**](https://www.amazon.co.uk/dp/B09FM719TQ)
**~~View all trending →~~**
## **What buyers say about scalp scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**15%
*“Squeaky clean”*
**Smell**13%
*“Great smell”*
**Quality-Overall**10%
*“It's well made”*
**Soft Feel**7%
*“keeping hair soft”*
**Hair Growth**6%
*“Helps grow new hair strand on the head”*
**Value For Money**5%
*“Good value”*
**Allergies**3%
*“completely soothed the scalp itching”*
**Advertised Vs Actual Product**3%
*“It was just what I wanted”*
**Ease Of Use**3%
*“The tube is very convenient”*
**Efficiency**3%
*“Effective”*
### **What buyers complain about **
**Allergies**16%
*“Itchiness worse”*
**Value For Money**10%
*“not worth the price”*
**Functionality-Overall**5%
*“This didnt work fully”*
**Smell**4%
*“it dosent have a strong odour”*
**Moist/Dry**4%
*“does not hydrate atall”*
**Oily/Greasy**3%
*“it became oily”*
**Ease Of Use**2%
*“Awkward to use”*
**Leak-Proof**2%
*“on this occassion it arrived unsealed and leaking”*
**Symptom Reduction**2%
*“It's not made a sucnificent improvement as yet”*
**Sensitivity-Overall**2%
*“Made my sensitive scalp Bleed”*
### **Top return reasons **
**Leak-Proof**32%
**Functionality-Overall**8%
**Size-Overall**8%
**Hard Feel**7%
**Suitability Short Hair**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Product Condition**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is scalp scrub profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the scalp scrub niche?**
- 26 brands and 108 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in scalp scrub?**
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for scalp scrub peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the scalp scrub niche?**
- Listings span £3.52–£26.46; the average listing price is £9.30 (sweet spot $15–$100). The average incumbent carries 5,056 reviews — the moat a new listing must climb.
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