---
title: "Products — scalp oil - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scalp-oil/products"
last_updated: "2026-08-07T08:05:03.885Z"
locale: en
meta:
  description: "Niche score 43/100 · £200K/yr market · 228K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £200K/yr market · 228K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — scalp oil - Flapen"
---

# **scalp oil**

**Skip it**

Soft demand (-23.1% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 13Conversion 84Competition 17Returns 99Price range 31Avg price 30Brand share 24Review moat 19Quality gap 75

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£200K**

£200K/yr · 228K searches

**Price range**

**Okay****£6.02–£19.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.56**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****15,395.73**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

## Products