---
title: "Scalp Oil — £200K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scalp-oil"
last_updated: "2026-08-06T22:28:09.421Z"
locale: en
meta:
description: "Niche score 43/100 · £200K/yr market · 228K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £200K/yr market · 228K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scalp Oil — £200K/yr Amazon UK Niche (2026) - Flapen"
---
# **scalp oil**
**Skip it**
Soft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 13Conversion 84Competition 17Returns 99Price range 31Avg price 30Brand share 24Review moat 19Quality gap 75
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£200K**
£200K/yr · 228K searches
**Price range**
**Okay****£6.02–£19.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.56**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****15,395.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scalp oil is a £200K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalp oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£143K–£191K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**67**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- Mielle Organics72% - Jamaican Mango & Lime7% - Leon Xeon4% - Botanic Hearth4% - Nature Spell4% - E454% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -23.1% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/scalp-oil/trend)
## **Top scalp oil search terms**
- **mielle rosemary mint scalp & hair strengthening oil**31K/yr+145.8%9.3% conv. - **scalp oil**72K/yr-33.4%2.3% conv. - **jamaican mango & lime**20K/yr-7.2%1.3% conv. - **hair oil for dry scalp**11K/yr-5.2%1.6% conv. - **dry scalp oil**9K/yr-36.7%2.7% conv. - **scalp oil for dry itchy scalp**11K/yr-54.8%2.4% conv. - **mielle rosemary oil**39K/yr-89.6%8.1% conv. - **mielle organics rosemary mint scalp & hair strengthening oil**3K/yr+96.7%9.5% conv. - **mielle organics rosemary**7K/yr-50.9%2.2% conv. - **hair scalp oil**4K/yr-19.7%1.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/scalp-oil/search-terms)
## **Top scalp oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£30K30%£60K45%£90K60%£120K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)**Mielle Organics**£6.57**4.3★118,792 rev](https://www.amazon.co.uk/dp/B07N7PK9QK) [2**Jamaican Mango & Lime - Island Oil 237ml (Pack of 1) - Lubricates scalps Nourishes roots and strengthens locks. Helps soothe dry scalp. Sulphate and Paraben Free.**Jamaican Mango & Lime**£6.02**4.4★3,792 rev](https://www.amazon.co.uk/dp/B000EGK550) [3**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**4.3★284 rev](https://www.amazon.co.uk/dp/B0CSYZBJTG) [4**Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)**Mielle Organics**£6.71**4.0★10 rev](https://www.amazon.co.uk/dp/B0DJFVT9FZ) [5**Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care**Leon Xeon**£8.08**4.3★22 rev](https://www.amazon.co.uk/dp/B0CSWKK487)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURE. Cosmetics Scalp & Hair Oil Repair Treatment with Castor Jojoba Coconut & Vitamin E | Hot Oil Hair Treatment for Dry Scalp | Nourishing Formula for Dry Damaged Hairs | For Men & Women | 100ml**PURE. COSMETICS**£13.84**108 rev1y ago](https://www.amazon.co.uk/dp/B0DX22SKY5) [**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**284 rev1y ago](https://www.amazon.co.uk/dp/B0CSYZBJTG) [**Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)**Mielle Organics**£6.71**10 rev1y ago](https://www.amazon.co.uk/dp/B0DJFVT9FZ) [**Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care**Leon Xeon**£8.08**22 rev2y ago](https://www.amazon.co.uk/dp/B0CSWKK487) [**Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types**Botanic Hearth**£10.37**33,842 rev2y ago](https://www.amazon.co.uk/dp/B0C6XJMSGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**4.3★**▲ 154%**](https://www.amazon.co.uk/dp/B0CSYZBJTG) [**Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care**Leon Xeon**£8.08**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0CSWKK487) [**Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)**Mielle Organics**£6.71**4.0★**▲ 52%**](https://www.amazon.co.uk/dp/B0DJFVT9FZ) [**Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types**Botanic Hearth**£10.37**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0C6XJMSGP) [**Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)**Mielle Organics**£19.10**4.3★**▲ 35%**](https://www.amazon.co.uk/dp/B0BB8BFLQF)
**~~View all trending →~~**
## **What buyers say about scalp oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Overall, its a fantastic product, and Id definitely recommend it to anyone looking for a lightweight, great-smelling hair oil with a practical applicator”*
**Smell**15%
*“It smells divine”*
**Hair Growth**10%
*“It makes my hair feel softer, smoother, and much more manageable”*
**Ease Of Application**5%
*“Easy to apply”*
**Advertised Vs Actual Product**5%
*“Exactly what I expected”*
**Value For Money**5%
*“Good product worth the money”*
**Soft Feel**5%
*“My hair is so smooth”*
**Moist/Dry**4%
*“its really moisturising”*
**Efficiency**3%
*“Worked fine at time”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Leak-Proof**12%
*“Arrived leaking”*
**Functionality-Overall**12%
*“Doesnt feel like its doing anything”*
**Smell**12%
*“The oil inside is not authentic, smells awful”*
**Value For Money**7%
*“are therefore more expensive”*
**Moist/Dry**7%
*“after blow-drying my hair it would dry my scalp out so bad”*
**Oily/Greasy**6%
*“not so much greasy just hair feels strange”*
**Allergies**5%
*“sometimes made it more irritated in places”*
**Dilute/Watery**3%
*“diluted, didnt realise that”*
**Advertised Vs Actual Product**3%
*“Misleading, scummy”*
**Ingredients-Overall**3%
*“Sad to see that the ingredients have been changed”*
### **Top return reasons **
**Leak-Proof**34%
**Functionality-Overall**11%
**Oily/Greasy**8%
**Smell**6%
**Advertised Vs Actual Product**6%
**Dilute/Watery**5%
**Ingredients-Overall**5%
**Product Condition**5%
**Value For Money**4%
**Suitability Short Hair**3%
## **Common questions**
- **Is scalp oil profitable to sell on Amazon United Kingdom?**
- The niche generates £200K/yr across 11 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the scalp oil niche?**
- 8 brands and 67 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in scalp oil?**
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Smell. The return rate is 0.2%.
- **When does demand for scalp oil peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the scalp oil niche?**
- Listings span £6.02–£19.10; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 15,396 reviews — the moat a new listing must climb.
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