---
title: "Reviews — scalp moisturiser - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/scalp-moisturiser/reviews"
last_updated: "2026-08-08T22:06:26.613Z"
locale: en
meta:
  description: "Niche score 42/100 · £60K/yr market · 68K searches/yr · £7.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £60K/yr market · 68K searches/yr · £7.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — scalp moisturiser - Flapen"
---

# **scalp moisturiser**

**Skip it**

Prices mostly outside the sweet spot ($4.61–$14.55) — this niche doesn't clear our bar today.

Market size 15Growth 17Conversion 94Competition 33Returns 99Price range 0Avg price 21Brand share 25Review moat 50Quality gap 67

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,536.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£7.43**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-15.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£60K**

£60K/yr · 68K searches

**Price range**

**Bad****£4.61–£14.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews