---
title: "Saw Palmetto — £270K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/saw-palmetto"
last_updated: "2026-08-09T15:06:37.835Z"
locale: en
meta:
description: "Niche score 55/100 · £270K/yr market · 333K searches/yr · £19.98 avg price. Soft demand (-5.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £270K/yr market · 333K searches/yr · £19.98 avg price. Soft demand (-5.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Saw Palmetto — £270K/yr Amazon UK Niche (2026) - Flapen"
---
# **saw palmetto**
**Worth a look**
Shows low returns (0.0%), but soft demand (-5.8% this quarter) keeps it on the watch list.
Market size 49Growth 22Conversion 51Competition 28Returns 100Price range 84Avg price 87Brand share 56Review moat 66Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.65–£70.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****878.8**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£270K**
£270K/yr · 333K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, saw palmetto is a £270K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **saw palmetto market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£250K–£300K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**25%**
- A.Vogel27% - Biopharm-X24% - Dibab11% - BNS LONDON6% - NEW LEAF PRODUCTS4% - Vinco Supplements3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
8K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/saw-palmetto/trend)
## **Top saw palmetto search terms**
- **saw palmetto**249K/yr-5.4%1.8% conv. - **saw palmetto capsules**48K/yr-17.5%2.1% conv. - **saw palmetto for women**8K/yr+26.6%1.0% conv. - **saw palmetto for men**7K/yr+24.8%2.8% conv. - **a vogel**6K/yr-15.7%0.7% conv. - **saw palmetto 320mg**3K/yr+57.9%0.9% conv. - **saw palmetto extract**6K/yr-21.9%0.7% conv. - **vogel**3K/yr-24.6%0.1% conv. - **palmetto**2K/yr-23.0%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/saw-palmetto/search-terms)
## **Top saw palmetto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£54K30%£81K40%£108K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A.Vogel Prostasan Saw Palmetto Capsules for Men with Enlarged Prostate Symptoms | Frequent Urination & Weak Flow Relief | 1-a-Day | 30 Capsules**A.Vogel**£18.51**4.2★797 rev](https://www.amazon.co.uk/dp/B0029BP6IO) [2**Maximum Strength Saw Palmetto Tablets 150mg 20:1 Extract (30 Tablets)**Biopharm-X**£16.22**4.5★17 rev](https://www.amazon.co.uk/dp/B08MV781F4) [3**Pumpkin Seed Oil Capsules with Saw Palmetto Cold Pressed 3000mg Hair Growth & Prostate Support Vegan High Strength 180 Capsules**Dibab**£20.96**3.2★7 rev](https://www.amazon.co.uk/dp/B0GD5Q7V92) [4**High Strength SaPlm - 3300mg Daily Strength | 25% FA | 10:1 Herbal Extract + Natural Herb Powder + Zinc | 90 Vegan Capsules | 45-Day Supply | UK Made | No Fillers | EG PHARMERS UK**BNS LONDON**£17.95**0.0★0 rev](https://www.amazon.co.uk/dp/B0H3XJFVSK) [5**Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid**NEW LEAF PRODUCTS**£8.40**4.6★46 rev](https://www.amazon.co.uk/dp/B0GS6ZKC69)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**São PaImet Capsules Herbal Supplement (100 Capsules)**Nordic Omegas**£16.63**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4KP5P49) [**Eden Superfoods Pumpkin Seed Oil Softgels with Saw Palmetto Cold Pressed Virgin Hair Growth & Prostate Support Vegan High Strength 60 Softgels (2-Month Supply)**Eden Superfoods**£16.65**4 rev1mo ago](https://www.amazon.co.uk/dp/B0GYB4V992) [**High Strength SaPlm - 3300mg Daily Strength | 25% FA | 10:1 Herbal Extract + Natural Herb Powder + Zinc | 90 Vegan Capsules | 45-Day Supply | UK Made | No Fillers | EG PHARMERS UK**BNS LONDON**£17.95**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3XJFVSK) [**Pumpkin Seed Oil Capsules with Saw Palmetto 3000mg Cold Pressed for Hair Growth & Prostate Support Vegan High Strength (180 capsules)**JIAZAWA**£21.47**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GY3ZKZ65) [**Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid**NEW LEAF PRODUCTS**£8.40**46 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6ZKC69)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**São PaImet Capsules Herbal Supplement (100 Capsules)**Nordic Omegas**£16.63**0.0★**▲ 185%**](https://www.amazon.co.uk/dp/B0H4KP5P49) [**Pumpkin Seed Oil Capsules with Saw Palmetto 3000mg Cold Pressed for Hair Growth & Prostate Support Vegan High Strength (180 capsules)**JIAZAWA**£21.47**5.0★**▲ 185%**](https://www.amazon.co.uk/dp/B0GY3ZKZ65) [**High Strength SaPlm - 3300mg Daily Strength | 25% FA | 10:1 Herbal Extract + Natural Herb Powder + Zinc | 90 Vegan Capsules | 45-Day Supply | UK Made | No Fillers | EG PHARMERS UK**BNS LONDON**£17.95**0.0★**▲ 184%**](https://www.amazon.co.uk/dp/B0H3XJFVSK) [**Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid**NEW LEAF PRODUCTS**£8.40**4.6★**▲ 184%**](https://www.amazon.co.uk/dp/B0GS6ZKC69) [**Eden Superfoods Pumpkin Seed Oil Softgels with Saw Palmetto Cold Pressed Virgin Hair Growth & Prostate Support Vegan High Strength 60 Softgels (2-Month Supply)**Eden Superfoods**£16.65**5.0★**▲ 183%**](https://www.amazon.co.uk/dp/B0GYB4V992)
**~~View all trending →~~**
## **What buyers say about saw palmetto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**24%
*“Helps your hair grow”*
**Quality-Overall**18%
*“good quality product which arrived promptly”*
**Value For Money**15%
*“Good price”*
**Ease Of Chewing/Swallowing**8%
*“easy to consume”*
**Ease Of Use**4%
*“easy to use”*
**Vitamin**4%
*“Vitamins, easy to swallow good amount of supply”*
**Advertised Vs Actual Product**3%
*“Arrived as described”*
**Efficiency**2%
*“Effective”*
**Thickness**2%
*“Excellent product hair looks a little thicker”*
**Taste-Overall**2%
*“It tastesless and easy to consume”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Did not work”*
**Size-Overall**10%
*“They are HUGE”*
**Dosage**6%
*“These capsules are 1000mg, not 3000mg”*
**Smell**5%
*“Fishy smell”*
**Side Effects**5%
*“Not sure about these as they made me ill”*
**Value For Money**5%
*“It's very confusing to buy as many different prices for no apparent reason”*
**Hair Related**4%
*“My hair was falling out in clumps”*
**Thickness**4%
*“Hair has come a bit thicker”*
**Taste-Overall**3%
*“horrible taste”*
**Allergies**3%
*“Biotin based product usually caused my skin to worsen”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Value For Money**13%
**Smell**13%
**Ethically/Sustainably Sourced**13%
**Dilute/Watery**7%
**Ingredients-Overall**7%
**Certifications**7%
**Color**7%
**Oily/Greasy**3%
## **Common questions**
- **Is saw palmetto profitable to sell on Amazon United Kingdom?**
- The niche generates £270K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the saw palmetto niche?**
- 19 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in saw palmetto?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Dosage. The return rate is 0.0%.
- **When does demand for saw palmetto peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the saw palmetto niche?**
- Listings span £5.65–£70.94; the average listing price is £19.98 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.
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