---
title: "Reviews — salt free shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/salt-free-shampoo/reviews"
last_updated: "2026-08-09T17:33:28.173Z"
locale: en
meta:
  description: "Niche score 42/100 · £56K/yr market · 40K searches/yr · £12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £56K/yr market · 40K searches/yr · £12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — salt free shampoo - Flapen"
---

# **salt free shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 18Conversion 92Competition 22Returns 99Price range 50Avg price 52Brand share 5Review moat 38Quality gap 76

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.26**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.40–£26.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,716.71**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£56K**

£56K/yr · 40K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Reviews