---
title: "Search terms — salicylic acid body wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/salicylic-acid-body-wash/search-terms"
last_updated: "2026-07-21T09:27:33.929Z"
locale: en
meta:
  description: "salicylic acid body wash shows low returns (0.1%), but a deep review moat (4,880 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "salicylic acid body wash shows low returns (0.1%), but a deep review moat (4,880 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — salicylic acid body wash - Flapen"
---

# **salicylic acid body wash**

**Worth a look**

Shows low returns (0.1%), but a deep review moat (4,880 avg reviews) keeps it on the watch list.

Market size 53Growth 55Conversion 83Competition 37Returns 99Price range 27Avg price 33Brand share 38Review moat 25Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+27.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£341K**

£341K/yr · 382K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.90**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.11–£18.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,879.68**

avg incumbent reviews — the moat a new listing must climb