---
title: "Round Brush Set — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/round-brush-set"
last_updated: "2026-08-06T11:56:50.943Z"
locale: en
meta:
description: "Niche score 42/100 · £20K/yr market · 45K searches/yr · £16.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £20K/yr market · 45K searches/yr · £16.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Round Brush Set — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **round brush set**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 11Conversion 32Competition 64Returns 90Price range 76Avg price 80Brand share 28Review moat 24Quality gap 65
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.61–£41.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,641.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£20K**
£20K/yr · 45K searches
According to Flapen's Amazon United Kingdom niche tracking, round brush set is a £20K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **round brush set market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£34K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#509**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**10%**
- Lily England50% - Aozzy29% - Littlecatch4% - Head Jog3% - Kobe3% - Blow Drying Brush2% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -27.2% search growth over the last 90 days.
2K1KSpike '25Black Friday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/round-brush-set/trend)
## **Top round brush set search terms**
- **round brush set**10K/yr-26.6%1.9% conv. - **lily england hair brush**7K/yr-7.8%7.3% conv. - **hairdressing brushes**5K/yr-25.9%1.4% conv. - **lily england**7K/yr-28.1%2.2% conv. - **professional hair brush set**5K/yr-23.8%1.0% conv. - **round hair brush set**5K/yr-44.4%2.5% conv. - **hairdressing brushes sets**4K/yr-38.9%1.7% conv. - **blow dry brush set**3K/yr-23.2%2.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/round-brush-set/search-terms)
## **Top round brush set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7918%£2K12%£2K16%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aozzy Round Brush Set Round Brushes for Blow Drying Hairdressing Brushes Sets for Woman Curly & Straight Salon Hair Styling Pottery Ionic Blow Dry Brush Set (19mm 25mm 32mm 45mm 53mm**Aozzy**£20.32**4.4★2,692 rev](https://www.amazon.co.uk/dp/B06XX6SWTL) [2**Lily England Round Brush Set for Women - Perfect for Voluminous Blowouts - Ceramic Ionic Technology - Pink Luxury Hair Brush Gift Sets for Women**Lily England**£20.79**4.5★2,057 rev](https://www.amazon.co.uk/dp/B08KSJ6L32) [3**Lily England Round Hair Brush Set 4 Piece Professional Blow Dry Kit with 3 Round Brushes and Comb for Styling Beauty Gifts Sets for Women**Lily England**£17.05**4.3★683 rev](https://www.amazon.co.uk/dp/B0C6Q63F6B) [4**Aozzy Round Hair Brush for Blow Drying Professional Pottery Lonic Barrel Hair Styling Curling/Straight Women Boar Bristle Hairbrush Round Set**Aozzy**£20.13**4.0★1,000 rev](https://www.amazon.co.uk/dp/B07PRTTCX2) [5**Paddle Hair Brush Women with Easy Grip Gel Handle Paddle Brush for Blow Drying Detangling & Straightening - Hairbrushes for Women For All Hair Types Rose Gold**Lily England**£8.10**4.6★7,916 rev](https://www.amazon.co.uk/dp/B01FUKUFX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bauer Blow Dry Brush Set / 6x 38mm Detachable Barrels and 6x Styling Clips/Lightweight Round Hairbrush for Volume Curl & Smooth Blowouts 39519**Bauer Professional**£17.11**27 rev1y ago](https://www.amazon.co.uk/dp/B0FH5FZ9JT) [**Lily England Paddle Hair Brush for Fine Hair Women - Professional Hairbrush with Vents - Lightweight Thin Detangler with Gel Handle for Comfort-Styling - Beige**Lily England**£6.61**3,607 rev2y ago](https://www.amazon.co.uk/dp/B0D8LGC8P2) [**Lily England Curly Hair Brush for Detangling & Styling - Pain-Free Curl Brush for Wet & Dry with Flexible Bristles - Easy to Hold Hairbrush for Curly Women with 3c to 4c Hair Pink**Lily England**£7.33**3,485 rev2y ago](https://www.amazon.co.uk/dp/B0CWTPBVZ2) [**Smallterm Ceramic Ionic Round Hair Brush Hairdressing Hair Salon Styling Curling Brush Tool Set19mm 25mm 32mm 45mm 53mm (Blue)**Smallterm**£16.23**15 rev2y ago](https://www.amazon.co.uk/dp/B0CPHXC1N6) [**Lily England Curly Hair Brush for Detangling & Styling - Pain-Free Curl Brush for Wet & Dry with Flexible Bristles - Easy to Hold Hairbrush for Curly Women with 3c to 4c Hair Rose Gold**Lily England**£7.47**3,485 rev2y ago](https://www.amazon.co.uk/dp/B0C6Q7PTK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**coskefy Underwear Women High Waisted Cotton Knickers Ladies Full Briefs Soft Panties Slight Tummy Control Pants 5 Pack L**coskefy**£16.58**4.5★**▲ 511%**](https://www.amazon.co.uk/dp/B0CL8P4CSV) [**Lily England Detangle Hair Brush for Thick Curly & Straight Hair - Detangling Hairbrush for Women Kids & Toddlers with Flexible Bristles - Smooth Detangler for Wet & Dry Hair Rose-Gold**Lily England**£7.33**4.6★**▲ 153%**](https://www.amazon.co.uk/dp/B017IS27ZW) [**Lily England Detangle Hair Brush for Thick Curly & Straight Hair - Detangling Hairbrush for Women Kids & Toddlers with Flexible Bristles - Smooth Detangler for Wet & Dry Hair Pink & Orange**Lily England**£7.40**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B08KFDLBXP) [**Paddle Hair Brush Women with Easy Grip Gel Handle Paddle Brush for Blow Drying Detangling & Straightening - Hairbrushes for Women For All Hair Types Rose Gold**Lily England**£8.10**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B01FUKUFX6) [**Hair Brush Set - Luxury Professional Rose Gold Hairbrushes for Detangling Blow Drying Straightening - Suitable for All Hair Types by Lily England (Rose Gold)**Lily England**£14.92**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B01FVZH25E)
**~~View all trending →~~**
## **What buyers say about round brush set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**23%
*“Good set of brushes made well quality is good happy with them”*
**Quality-Overall**17%
*“very good quality happy with the brush”*
**Ease Of Use**6%
*“easy to use”*
**Value For Money**6%
*“reasonable price”*
**Color**5%
*“Nice colour”*
**Gifting Purpose**4%
*“Gift”*
**Weight Light**4%
*“lightweight”*
**Size-Overall**4%
*“Comfy fit well true to size”*
**Comfort-Overall**3%
*“Comfortable”*
**Soft Feel**3%
*“very soft and comfortable yo brush my hair”*
### **What buyers complain about **
**Quality-Overall**8%
*“the quality of the brushes is a 2-3 at the most”*
**Value For Money**8%
*“A bit expensive”*
**Suitability Curly Hair**7%
*“This curling tong was too large for my short hair”*
**Grip**6%
*“they dont grip the hair”*
**Suitability Straight Hair**5%
*“Really spikey and the bristles arent even at all and really pull on the hair”*
**Hair Related**5%
*“if your hair is fine I would not buy”*
**Ease Of Use**3%
*“Cant use it at all”*
**Durability**3%
*“Broke after 2 months”*
**Color**3%
*“Style and colour awful”*
**Damage/Burn Hair**3%
*“Bristles melted when using with a hairdryer”*
### **Top return reasons **
**Size-Overall**16%
**Functionality-Overall**14%
**Quality-Overall**12%
**Damage/Burn Hair**6%
**Color**5%
**Grip**5%
**Suitability Short Hair**5%
**Hard Feel**4%
**Advertised Vs Actual Product**4%
**Hair Curling**3%
## **Common questions**
- **Is round brush set profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 35 tracked products. 90-day search growth is -27.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the round brush set niche?**
- 14 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in round brush set?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Suitability Curly Hair. The return rate is 1.3%.
- **When does demand for round brush set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the round brush set niche?**
- Listings span £6.61–£41.43; the average listing price is £16.91 (sweet spot $15–$100). The average incumbent carries 5,641 reviews — the moat a new listing must climb.
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