---
title: "Rosehip Oil — £266K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rosehip-oil"
last_updated: "2026-08-06T09:12:09.122Z"
locale: en
meta:
description: "Niche score 49/100 · £266K/yr market · 311K searches/yr · £7.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £266K/yr market · 311K searches/yr · £7.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rosehip Oil — £266K/yr Amazon UK Niche (2026) - Flapen"
---
# **rosehip oil**
**Skip it**
Prices mostly outside the sweet spot ($3.96–$14.92) — this niche doesn't clear our bar today.
Market size 49Growth 36Conversion 92Competition 34Returns 100Price range 0Avg price 21Brand share 60Review moat 21Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£266K**
£266K/yr · 311K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,813.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.62**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.96–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rosehip oil is a £266K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rosehip oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£229K–£305K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**25%**
- KANZY HAIR AND BEAUTY29% - The Ordinary15% - PraNaturals10% - PHATOIL9% - Natura Pur6% - Fushi6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/rosehip-oil/trend)
## **Top rosehip oil search terms**
- **rosehip oil**132K/yr+1.3%8.1% conv. - **rosehip oil for face**73K/yr+3.5%11.0% conv. - **rosehip seed oil**13K/yr+59.4%7.7% conv. - **kishkin rosehip oil**6K/yr+215.3%1.1% conv. - **rosehip oil organic cold pressed**9K/yr+112.7%9.3% conv. - **organic rosehip oil**15K/yr+5.4%9.6% conv. - **rose hip oil**15K/yr-1.5%11.2% conv. - **rosehip oil organic**18K/yr-36.0%8.7% conv. - **rose hip oil for skin face**9K/yr+8.0%10.5% conv. - **rosehip seed oil organic cold pressed**3K/yr+62.6%8.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rosehip-oil/search-terms)
## **Top rosehip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£53K30%£80K40%£107K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kanzy Rosehip Oil for Face 120ml Rosehip Oil Cold Pressed Rose Hip Oil for Face 100% Pure Vegan Cruelty Free for Skin Hair Nails and Body for Nourishment Dryness Fine lines and Scars**KANZY HAIR AND BEAUTY**£9.32**4.5★46,493 rev](https://www.amazon.co.uk/dp/B07BYMJMJZ) [2**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml**The Ordinary**£7.47**4.6★6,177 rev](https://www.amazon.co.uk/dp/B071WJB3ZT) [3**PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France**PraNaturals**£7.21**4.6★6,176 rev](https://www.amazon.co.uk/dp/B0GZP4DCSD) [4**PHATOIL Organic Rosehip Seed Oil 118ml 100% Pure Cold Pressed & USDA Certified Anti-Aging Rosehip Oil for Face Skin Hair & Nails**PHATOIL**£7.43**4.5★862 rev](https://www.amazon.co.uk/dp/B0FCSBZR6P) [5**Rosehip Oil 50ml - 100% organic cold pressed vegan - Anti-aging Rose Hip Seed Oil for face skin body hair hands**Natura Pur**£5.90**4.6★3,448 rev](https://www.amazon.co.uk/dp/B0963Y4NY8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France**PraNaturals**£7.21**6,176 rev2mo ago](https://www.amazon.co.uk/dp/B0GZP4DCSD) [**AVD Organics Rosehip Oil for 120ml Cold Pressed Rose Hip Oil for Scalp Hair Nails & Body Organic Rosehip Oil with Lightweight Texture 100% Natural & Multi-Purpose Use (4.0 fl oz)**AVD ORGANICS**£8.06**3,180 rev8mo ago](https://www.amazon.co.uk/dp/B0F911X7W9) [**PHATOIL Organic Rosehip Seed Oil 118ml 100% Pure Cold Pressed & USDA Certified Anti-Aging Rosehip Oil for Face Skin Hair & Nails**PHATOIL**£7.43**862 rev1y ago](https://www.amazon.co.uk/dp/B0FCSBZR6P) [**Kanzy Rosehip Oil 10ml Cold Pressed - Plant-Based Face Oil for Skin Hair Nails & Body - Lightweight Carrier Oil in Glass Bottle for Daily Care**KANZY HAIR AND BEAUTY**£4.69**46,493 rev1y ago](https://www.amazon.co.uk/dp/B0FCRRWZX4) [**Balance Active Formula Rose Nourishing Oil 30 ml. Facial Oils for Women | Deeply Moisturises & Strengthens Skin Barrier Fast-Absorbing Face Oil**Balance Active Formula**£3.96**49 rev1y ago](https://www.amazon.co.uk/dp/B0DVC7HGWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USDA Organic Rosehip Oil for Face 100% Pure | Natural Cold Pressed Unrefined Carrier Seed Oil for Skin Hair & Nails | Certified Organic (30ml) | Cliganic 90 Days Warranty**Cliganic**£8.30**4.6★**▲ 263%**](https://www.amazon.co.uk/dp/B07G14PWZN) [**PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France**PraNaturals**£7.21**4.6★**▲ 261%**](https://www.amazon.co.uk/dp/B0GZP4DCSD) [**AVD Organics Rosehip Oil for 120ml Cold Pressed Rose Hip Oil for Scalp Hair Nails & Body Organic Rosehip Oil with Lightweight Texture 100% Natural & Multi-Purpose Use (4.0 fl oz)**AVD ORGANICS**£8.06**4.4★**▲ 107%**](https://www.amazon.co.uk/dp/B0F911X7W9) [**Rosehip Oil 50ml - 100% organic cold pressed vegan - Anti-aging Rose Hip Seed Oil for face skin body hair hands**Natura Pur**£5.90**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0963Y4NY8) [**SVA Rosehip Seed Oil - 4 Fl Oz 100% Natural & Cold Pressed - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper**SVA ORGANICS**£8.31**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B071ZMQ3X8)
**~~View all trending →~~**
## **What buyers say about rosehip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“This is a very lovely quality rosehip oil”*
**Soft Feel**11%
*“Smooth skin”*
**Moist/Dry**8%
*“helping to keep it hydrated”*
**Value For Money**7%
*“Good price”*
**Smell**7%
*“Beautiful fragrance”*
**Suitability Dry Skin**6%
*“Really helps with dry skin”*
**Absorbency**5%
*“Absorbs really well”*
**Suitability Oily Skin**4%
*“my skin was completely happy with this oil”*
**Suitability Combination Skin**3%
*“It helps to keep my skin feeling and looking great”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Smell**23%
*“Not a great smell”*
**Allergies**9%
*“Got tiny rash on my skin after the first bottle”*
**Value For Money**6%
*“Only 50mil so not very good value”*
**Moist/Dry**4%
*“made no difference to my dry skin it wasn't Moisturizing or Nourishing”*
**Advertised Vs Actual Product**4%
*“The one thing I didn't like was that the listing says this is organic”*
**Oily/Greasy**4%
*“remained very greasy throughout”*
**Suitability Dry Skin**3%
*“Skin doesnt agree unfortunately”*
**Leak-Proof**3%
*“can't open sealed bottle”*
**Quality-Overall**3%
*“cheap quality ingredients”*
**Suitability Combination Skin**2%
*“Didn't work for me, I used this once and it made my whole face red and blotchy”*
### **Top return reasons **
**Smell**24%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Oily/Greasy**8%
**Quality-Overall**8%
**Color**7%
**Ingredients-Overall**5%
**Size-Overall**5%
**Skin Health**3%
## **Common questions**
- **Is rosehip oil profitable to sell on Amazon United Kingdom?**
- The niche generates £266K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the rosehip oil niche?**
- 16 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in rosehip oil?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for rosehip oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the rosehip oil niche?**
- Listings span £3.96–£14.92; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 10,813 reviews — the moat a new listing must climb.
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