---
title: "Rose Perfume — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rose-perfume"
last_updated: "2026-08-06T05:15:47.993Z"
locale: en
meta:
description: "Niche score 43/100 · £55K/yr market · 61K searches/yr · £6.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £55K/yr market · 61K searches/yr · £6.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Perfume — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **rose perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 31Conversion 96Competition 59Returns 98Price range 0Avg price 19Brand share 0Review moat 41Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,355.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.83**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£55K**
£55K/yr · 61K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.04–£10.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rose perfume is a £55K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose perfume market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£55K–£68K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**0%**
- Yardley94% - Generic4% - R-NEU1% - NM SELECT1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/rose-perfume/trend)
## **Top rose perfume search terms**
- **yardley talcum powder for women**34K/yr+0.0%13.5% conv. - **yardley talcum powder**16K/yr+25.3%11.6% conv. - **yardley talc**7K/yr-13.6%9.7% conv. - **yardley powder**5K/yr+10.7%9.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rose-perfume/search-terms)
## **Top rose perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£7K16%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yardley English Rose Perfumed Talc - 250 g**Yardley**£7.19**4.5★2,088 rev](https://www.amazon.co.uk/dp/B00G4UC6KC) [2**Yardley London English Lavender Perfumed Body Powder Talcum Powder for Women to Help with Odour Control & Chafing English Lavender Dusting Powder Vegan & Cruelty Free 200g**Yardley**£7.61**4.6★592 rev](https://www.amazon.co.uk/dp/B0CPYTYKZ7) [3**Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients**Yardley**£10.42**4.5★36 rev](https://www.amazon.co.uk/dp/B0FQNKBTJW) [4**Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance**Yardley**£7.33**4.6★596 rev](https://www.amazon.co.uk/dp/B0CPZG7W3T) [5**Yardley London Jasmine Perfumed Talcum Powder - 250 g. 8.8 oz Deodorizing Talc**Yardley**£6.70**4.4★8,183 rev](https://www.amazon.co.uk/dp/B00DRE060K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yardley London Perfumed Talcum Powder Unique Combo | Morning Dew & English Rose 100g x 2**NM SELECT**£7.83**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H37KVT52) [**English Lavender Perfumed Talc 100g by MH**Generic**£5.88**17 rev9mo ago](https://www.amazon.co.uk/dp/B0FW49QDKG) [**Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients**Yardley**£10.42**36 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNKBTJW) [**Yardley London Morning Dew Perfumed Talc 100g - India**Yardley**£5.39**181 rev11mo ago](https://www.amazon.co.uk/dp/B01N9ZV8L6) [**Yardley London Lace Satin Perfumed Talc 100g**Yardley**£5.47**180 rev11mo ago](https://www.amazon.co.uk/dp/B07MSRGMLH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yardley London Perfumed Talcum Powder Unique Combo | Morning Dew & English Rose 100g x 2**NM SELECT**£7.83**5.0★**▲ 385%**](https://www.amazon.co.uk/dp/B0H37KVT52) [**Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance**Yardley**£7.33**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B0CPZG7W3T) [**Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients**Yardley**£10.42**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B0FQNKBTJW) [**English Lavender Perfumed Talc 100g by MH**Generic**£5.88**3.9★**▲ 74%**](https://www.amazon.co.uk/dp/B0FW49QDKG) [**Yardley London English Lavender Perfumed Body Powder Talcum Powder for Women to Help with Odour Control & Chafing English Lavender Dusting Powder Vegan & Cruelty Free 200g**Yardley**£7.61**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0CPYTYKZ7)
**~~View all trending →~~**
## **What buyers say about rose perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Delightful fragrance”*
**Quality-Overall**11%
*“Good quality powder with nice perfume”*
**Advertised Vs Actual Product**6%
*“As described”*
**Gifting Purpose**4%
*“Gifts”*
**Freshness**2%
*“Feeling Fresh”*
**Value For Money**2%
*“Good value for money”*
**Ease Of Use**1%
*“Nice to use”*
**Ingredients-Overall**1%
*“Thanks very much I used the Yardley powder very good”*
**Soft Feel**1%
*“Smooth and feels good”*
**Efficiency**1%
*“What can be said about talcum powder it does the job”*
### **What buyers complain about **
**Smell**26%
*“Doesnt smell very strong”*
**Size-Overall**14%
*“Thought it was bigger than it was thought it was expensive”*
**Value For Money**6%
*“Is expensive”*
**Ease Of Cleaning**4%
*“Messy”*
**Stain Resistance**4%
*“Stains”*
**Product Condition**4%
*“Received a busted can had to return”*
**Leak-Proof**4%
*“First time this happened product was leaking”*
**Defective Material/Parts**4%
*“I can't get any powder out of the opening as the opening is faulty”*
**Quality-Overall**3%
*“Not very good as it very hard to get out of tin”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
### **Top return reasons **
**Smell**26%
**Leak-Proof**24%
**Value For Money**12%
**Size-Overall**9%
**Ease Of Cleaning**7%
**Product Condition**5%
**Defective Material/Parts**4%
**Ethically/Sustainably Sourced**4%
**Ease Of Use**3%
**Breathability**1%
## **Common questions**
- **Is rose perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the rose perfume niche?**
- 4 brands and 51 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rose perfume?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for rose perfume peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rose perfume niche?**
- Listings span £5.04–£10.42; the average listing price is £6.83 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.
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