---
title: "Root Touch Up — £434K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/root-touch-up"
last_updated: "2026-08-09T17:11:50.428Z"
locale: en
meta:
description: "Niche score 53/100 · £434K/yr market · 591K searches/yr. Prices mostly outside the sweet spot ($2.77–$16.74) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £434K/yr market · 591K searches/yr. Prices mostly outside the sweet spot ($2.77–$16.74) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Root Touch Up — £434K/yr Amazon UK Niche (2026) - Flapen"
---
# **root touch up**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.77–$16.74) keeps it on the watch list.
Market size 57Growth 24Conversion 85Competition 60Returns 100Price range 12Avg price 22Brand share 26Review moat 22Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£434K**
£434K/yr · 591K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,088.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.74**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.77–£16.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, root touch up is a £434K/yr Amazon United Kingdom market (591K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **root touch up market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£387K–£464K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**112**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**6%**
- Clairol41% - L'Oreal Paris24% - ROOT PERFECT10% - Boldify7% - COLOR WOW7% - Jerome Russell5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
13K8KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/root-touch-up/trend)
## **Top root touch up search terms**
- **root touch up**326K/yr+1.4%8.7% conv. - **clairol root touch up**48K/yr+2.2%10.5% conv. - **grey hair cover up**39K/yr-0.2%3.0% conv. - **hair root colour touch up**30K/yr-9.9%5.2% conv. - **root cover up**20K/yr-5.9%4.2% conv. - **grey coverage touch up**11K/yr+1.1%4.0% conv. - **root touch up dark brown**11K/yr+6.1%11.2% conv. - **roots touch up**12K/yr-18.7%6.2% conv. - **hair touch up roots**11K/yr-10.8%4.6% conv. - **dark brown root touch up**9K/yr+2.6%14.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/root-touch-up/search-terms)
## **Top root touch up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£17K8%£35K12%£52K16%£69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Root Touch-Up Permanent Hair Dye 5 Medium Brown**Clairol**£4.56**4.5★7,876 rev](https://www.amazon.co.uk/dp/B078216MC9) [2**Clairol Root Touch-Up Permanent Hair Dye 4 Dark Brown (Packing May Vary)**Clairol**£4.58**4.5★7,876 rev](https://www.amazon.co.uk/dp/B078214KD7) [3**LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£5.75**4.4★23,948 rev](https://www.amazon.co.uk/dp/B019W17SXO) [4**LOréal Paris Dark Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£5.78**4.4★23,948 rev](https://www.amazon.co.uk/dp/B019W17T0Q) [5**Clairol Root Touch-Up Permanent Hair Dye 6 Light Brown**Clairol**£4.69**4.6★1,488 rev](https://www.amazon.co.uk/dp/B078218XD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml**Jerome Russell**£5.39**161 rev1y ago](https://www.amazon.co.uk/dp/B0DYFCQ45T) [**LOPHE Instantly Hairline Powder & Root Touch Up Waterproof & Windproof Hair Concealer for Receding Hairlines Professional Shadow Powder with Mirror & Puff Dark Coffee**LOPHE**£4.82**2,041 rev2y ago](https://www.amazon.co.uk/dp/B0CNT126DM) [**MIFELOY Root Touch Up Powder Cover Up Hair Color for Grays Root Coverage for Women Men Roots Concealer for Beard Line Eyebrow Instantly Shadow Powder for Thinning Grey Hairline Dark Brown**Mifeloy**£6.03**512 rev3y ago](https://www.amazon.co.uk/dp/B0C7KBXJ1W) [**LOréal Paris Magic Retouch Instant Root Spray Dark Brown 4. Delivers flawless coverage for grey regrowth in 3 sec. 75ml Dark Brown 4 shade provides a quick easy natural-looking solution for roots.**L'Oreal Paris**£6.33**256 rev4y ago](https://www.amazon.co.uk/dp/B0B3S5CPL4) [**LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.**L'Oreal Paris**£7.38**101 rev4y ago](https://www.amazon.co.uk/dp/B0B3S92NZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Magic Retouch Instant Root Spray Black 2. Provides flawless coverage for grey regrowth in 3 seconds. The 75ml Black 2 shade offers a quick easy natural-looking solution for roots.**L'Oreal Paris**£6.55**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B0B3SBWTJX) [**Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml**Jerome Russell**£5.39**3.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0DYFCQ45T) [**COLOR WOW Root Cover Up Medium Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant**COLOR WOW**£16.64**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B00FYSZDQ4) [**LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml**L'Oreal Paris**£5.80**4.3★**▲ 52%**](https://www.amazon.co.uk/dp/B019W17SY8) [**Clairol Root Touch-Up Permanent Hair Dye 8 Medium Blonde**Clairol**£4.75**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B0782336GB)
**~~View all trending →~~**
## **What buyers say about root touch up**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Product Colur Wow is excellent always covers up regrowth very well”*
**Ease Of Use**11%
*“Easy to use”*
**Ease Of Application**10%
*“perfect application”*
**Color**10%
*“Colour is great”*
**Advertised Vs Actual Product**9%
*“Does what it says”*
**Coverage**9%
*“Covers well”*
**Value For Money**8%
*“Worth it”*
**Suitability Colored Hair**3%
*“Hair colour”*
**Efficiency**3%
*“does the job”*
**Durability**2%
*“lasts all day”*
### **What buyers complain about **
**Color**18%
*“Colour wrong”*
**Value For Money**9%
*“Waste of money”*
**Coverage**8%
*“Not very good coverage”*
**Suitability Colored Hair**7%
*“Not good for my grey hair line :”*
**Size-Overall**5%
*“Not fit for purpose”*
**Allergies**5%
*“became itchy immediately”*
**Functionality-Overall**4%
*“Didn't work”*
**Hair Related**3%
*“have been struggling with a receding hairline with thin hair for about 3 years now”*
**Quality-Overall**3%
*“Poor quality product”*
**Durability**2%
*“Results dont last”*
### **Top return reasons **
**Color**60%
**Functionality-Overall**6%
**Weight Light**6%
**Suitability Colored Hair**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
**Suitability Straight Hair**2%
**Coverage**1%
## **Common questions**
- **Is root touch up profitable to sell on Amazon United Kingdom?**
- The niche generates £434K/yr across 30 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the root touch up niche?**
- 9 brands and 112 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in root touch up?**
- Top complaints mined from reviews: Color, Value For Money, Coverage. The return rate is 0.1%.
- **When does demand for root touch up peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the root touch up niche?**
- Listings span £2.77–£16.74; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 9,088 reviews — the moat a new listing must climb.
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