---
title: "Root Spray — £170K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/root-spray"
last_updated: "2026-08-06T02:20:24.392Z"
locale: en
meta:
description: "Niche score 39/100 · £170K/yr market · 294K searches/yr · £5.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £170K/yr market · 294K searches/yr · £5.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Root Spray — £170K/yr Amazon UK Niche (2026) - Flapen"
---
# **root spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 18Conversion 91Competition 18Returns 100Price range 0Avg price 14Brand share 0Review moat 22Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£170K**
£170K/yr · 294K searches
**Review moat**
**Bad****10,095.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.20**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.77–£7.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, root spray is a £170K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **root spray market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£156K–£208K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris77% - ROOT PERFECT21% - Jerome Russell3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
9K7KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/root-spray/trend)
## **Top root spray search terms**
- **root spray**46K/yr+8.2%10.6% conv. - **root touch up spray**52K/yr-51.0%7.7% conv. - **loreal root touch up spray**38K/yr+0.0%10.9% conv. - **loreal magic retouch**39K/yr-0.8%9.8% conv. - **magic retouch**20K/yr+5.5%8.0% conv. - **loreal root touch up**13K/yr-16.0%5.3% conv. - **hair root spray**9K/yr+2.2%8.1% conv. - **brown hair spray**12K/yr-31.7%11.4% conv. - **magic touch root spray**7K/yr+16.3%13.0% conv. - **magic retouch brown**8K/yr-3.2%13.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/root-spray/search-terms)
## **Top root spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£51K40%£68K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£5.75**4.4★23,948 rev](https://www.amazon.co.uk/dp/B019W17SXO) [2**LOréal Paris Dark Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£5.78**4.4★23,948 rev](https://www.amazon.co.uk/dp/B019W17T0Q) [3**Root Perfect Hair Concealer Spray Medium Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits**ROOT PERFECT**£2.78**4.5★935 rev](https://www.amazon.co.uk/dp/B07172LP9Y) [4**LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml**L'Oreal Paris**£5.80**4.3★17,615 rev](https://www.amazon.co.uk/dp/B019W17SY8) [5**Root Perfect Hair Concealer Spray Dark Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits**ROOT PERFECT**£2.81**4.4★935 rev](https://www.amazon.co.uk/dp/B0722ZSF5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml**Jerome Russell**£5.39**161 rev1y ago](https://www.amazon.co.uk/dp/B0DYFCQ45T) [**LOréal Paris Magic Retouch Instant Root Spray Dark Brown 4. Delivers flawless coverage for grey regrowth in 3 sec. 75ml Dark Brown 4 shade provides a quick easy natural-looking solution for roots.**L'Oreal Paris**£6.33**256 rev4y ago](https://www.amazon.co.uk/dp/B0B3S5CPL4) [**LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.**L'Oreal Paris**£7.38**101 rev4y ago](https://www.amazon.co.uk/dp/B0B3S92NZZ) [**LOréal Paris Dark Iced Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£5.63**17,615 rev9y ago](https://www.amazon.co.uk/dp/B0722LD4RH) [**Root Perfect Hair Concealer Spray Dark Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits**ROOT PERFECT**£2.81**935 rev9y ago](https://www.amazon.co.uk/dp/B0722ZSF5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml**Jerome Russell**£5.39**3.4★**▲ 92%**](https://www.amazon.co.uk/dp/B0DYFCQ45T) [**LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml**L'Oreal Paris**£5.80**4.3★**▲ 35%**](https://www.amazon.co.uk/dp/B019W17SY8) [**LOréal Paris Black Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£6.05**4.3★**▲ 13%**](https://www.amazon.co.uk/dp/B019W17T42) [**LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.**L'Oreal Paris**£7.38**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B0B3S92NZZ) [**LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£5.75**4.4★**— 8%**](https://www.amazon.co.uk/dp/B019W17SXO)
**~~View all trending →~~**
## **What buyers say about root spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great product, I use when Im waiting for my hair appointment to have my roots done”*
**Color**12%
*“matches perfectly with my colour”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Ease Of Use**10%
*“Easy to use”*
**Coverage**9%
*“Covers well”*
**Value For Money**9%
*“Its very affordable”*
**Suitability Colored Hair**5%
*“Great for covering up the greys in between hairdresser visits”*
**Efficiency**5%
*“does the job”*
**Ease Of Application**5%
*“perfect application”*
**Hair Styling**4%
*“Great for a quick fix for your roots”*
### **What buyers complain about **
**Color**13%
*“too dark for light brown it is almost black”*
**Allergies**11%
*“It stings”*
**Suitability Colored Hair**9%
*“Do not use this if you want dark brown its basically black had to strip my hair”*
**Size-Overall**5%
*“Not fit for purpose”*
**Value For Money**5%
*“But can buy cheaper in Shop”*
**Functionality-Overall**4%
*“Didn't work”*
**Coverage**4%
*“This is is the worse cover item I have ever used does not cover nothing dont waste your money if I could give it no stars I would have done not impressed”*
**Moist/Dry**3%
*“does make your hair feel a bit dry though”*
**Ease Of Cleaning**3%
*“very messy”*
**Ease Of Use**3%
*“I couldnt use it even once”*
## **Common questions**
- **Is root spray profitable to sell on Amazon United Kingdom?**
- The niche generates £170K/yr across 12 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the root spray niche?**
- 3 brands and 71 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in root spray?**
- Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for root spray peak?**
- Demand peaks in Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the root spray niche?**
- Listings span £2.77–£7.38; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 10,095 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)