---
title: "Trend — roll on - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/roll-on/trend"
last_updated: "2026-07-21T09:43:55.664Z"
locale: en
meta:
  description: "roll on shows low returns (0.0%), but prices mostly outside the sweet spot ($1.21–$8.33) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "roll on shows low returns (0.0%), but prices mostly outside the sweet spot ($1.21–$8.33) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — roll on - Flapen"
---

# **roll on**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.21–$8.33) keeps it on the watch list.

Market size 53Growth 27Conversion 96Competition 64Returns 100Price range 0Avg price 10Brand share 26Review moat 51Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£340K**

£340K/yr · 767K searches

**Review moat**

**Good****1,473.45**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£3.42**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.21–£8.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100