---
title: "Trend — roll on deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/roll-on-deodorant-for-men/trend"
last_updated: "2026-07-21T07:30:55.579Z"
locale: en
meta:
  description: "roll on deodorant for men clears our launch bar: a $944K/yr market growing +22.6% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "roll on deodorant for men clears our launch bar: a $944K/yr market growing +22.6% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Trend — roll on deodorant for men - Flapen"
---

# **roll on deodorant for men**

**Launch it**

A $944K/yr market growing +22.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 77Growth 52Conversion 96Competition 67Returns 100Price range 33Avg price 24Brand share 40Review moat 63Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£944K**

£944K/yr · 806K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****999.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+22.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£1.03–£21.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.70**

avg listing price — sweet spot $15–$100