---
title: "Roc Eye Balm — £248K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/roc-eye-balm"
last_updated: "2026-08-06T04:53:24.110Z"
locale: en
meta:
description: "Niche score 42/100 · £248K/yr market · 310K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £248K/yr market · 310K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roc Eye Balm — £248K/yr Amazon UK Niche (2026) - Flapen"
---
# **roc eye balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 22Conversion 65Competition 13Returns 98Price range 33Avg price 64Brand share 0Review moat 21Quality gap 76
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.72**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£248K**
£248K/yr · 310K searches
**Price range**
**Okay****£8.51–£18.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,782.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, roc eye balm is a £248K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roc eye balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£206K–£274K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- d'alba Piedmont89% - RoC7% - DR.MELAXIN2% - Lumiter2%
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -5.7% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/roc-eye-balm/trend)
## **Top roc eye balm search terms**
- **dalba**121K/yr+12.6%5.0% conv. - **d alba**51K/yr+20.5%4.5% conv. - **dalba multi balm**12K/yr+20.4%5.7% conv. - **d alba multi balm stick**12K/yr+6.2%7.2% conv. - **eye balm**22K/yr-39.2%1.7% conv. - **under eye balm**15K/yr-50.1%1.9% conv. - **roc eye balm**21K/yr-53.4%7.1% conv. - **eye balm stick**11K/yr-43.6%1.7% conv. - **dalba eye balm**5K/yr+18.4%6.1% conv. - **dalba multi balm stick**5K/yr+14.8%6.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/roc-eye-balm/search-terms)
## **Top roc eye balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£50K30%£74K40%£99K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**dalba Piedmont Italian White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skin Care with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover**d'alba Piedmont**£12.81**4.3★6,985 rev](https://www.amazon.co.uk/dp/B09SZ5JX2Y) [2**dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (100ml)**d'alba Piedmont**£12.73**4.4★41,645 rev](https://www.amazon.co.uk/dp/B0BFQ9RD5B) [3**dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)**d'alba Piedmont**£8.80**4.4★41,645 rev](https://www.amazon.co.uk/dp/B0C5T25JJP) [4**dalba Piedmont Italian White Truffle Waterfull Tone-Up Sunscreen SPF 50+ PA++++ Vegan Hybrid UV Filter Sunscreen Glow and Brightening Sunscreen Korean Skin Care (50ml)**d'alba Piedmont**£12.00**4.2★5,391 rev](https://www.amazon.co.uk/dp/B09D7QJP1M) [5**RoC Multi Correxion Revive + Glow Eye Balm | With Vitamin C For Dark Circles & Puffy Eyes | 4 g**RoC**£18.17**3.9★1,365 rev](https://www.amazon.co.uk/dp/B0CCW5HL71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Truffle Double Serum All-In-One Multi Balm - Multi Balm Stick for Elasticity & Fine Lines Moisture Under Eye Balm Glowy Finish Serum Stick with Vitamin C & Collagen Sensitive Skin Care**Lumiter**£8.51**10 rev3mo ago](https://www.amazon.co.uk/dp/B0GWM2HHLG) [**Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)**DR.MELAXIN**£14.88**7,338 rev1y ago](https://www.amazon.co.uk/dp/B0CNCL35CH) [**dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)**d'alba Piedmont**£8.80**41,645 rev2y ago](https://www.amazon.co.uk/dp/B0C5T25JJP) [**RoC Multi Correxion Revive + Glow Eye Balm | With Vitamin C For Dark Circles & Puffy Eyes | 4 g**RoC**£18.17**1,365 rev2y ago](https://www.amazon.co.uk/dp/B0CCW5HL71) [**dalba Piedmont Italian White Truffle Double Moisture Cream 2-in-1 Face Moisturizer Vegan Skin Care Vegan Collagen Skin Firming Tightening Dual Formula in ONE tube Korean Skin Care (60ml)**d'alba Piedmont**£16.59**5,186 rev3y ago](https://www.amazon.co.uk/dp/B0C8MVPX7T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Truffle Double Serum All-In-One Multi Balm - Multi Balm Stick for Elasticity & Fine Lines Moisture Under Eye Balm Glowy Finish Serum Stick with Vitamin C & Collagen Sensitive Skin Care**Lumiter**£8.51**4.3★**▲ 198%**](https://www.amazon.co.uk/dp/B0GWM2HHLG) [**Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)**DR.MELAXIN**£14.88**3.7★**▲ 57%**](https://www.amazon.co.uk/dp/B0CNCL35CH) [**dalba Piedmont Italian White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skin Care with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover**d'alba Piedmont**£12.81**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B09SZ5JX2Y) [**dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)**d'alba Piedmont**£8.80**4.4★**▲ 15%**](https://www.amazon.co.uk/dp/B0C5T25JJP) [**dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (100ml)**d'alba Piedmont**£12.73**4.4★**— 6%**](https://www.amazon.co.uk/dp/B0BFQ9RD5B)
**~~View all trending →~~**
## **What buyers say about roc eye balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Very hydrating”*
**Suitability Combination Skin**14%
*“A great option for sensitive skin”*
**Quality-Overall**13%
*“So good cream”*
**Brightness/Shine/Glow**10%
*“Glowing skin result”*
**Smell**7%
*“Great smell”*
**Soft Feel**7%
*“makes your skin super soft”*
**Suitability Dry Skin**5%
*“Great for really dry patches”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**3%
*“does the job”*
**Wrinkle**2%
*“I can definitely see a reduction on wrinkles”*
### **What buyers complain about **
**Value For Money**15%
*“WASTE OF MONEY”*
**Functionality-Overall**10%
*“Not functional”*
**Allergies**8%
*“Allergic reaction”*
**Moist/Dry**7%
*“Terrible not moisturising at all”*
**Smell**4%
*“It's too highly fragranced”*
**Oily/Greasy**4%
*“felt too oily”*
**Adhesion/Stickiness**4%
*“Stick”*
**Suitability Dry Skin**3%
*“I actually felt I had quite dry skin days after using it”*
**Skin Health**3%
*“feels different on my skin”*
**Suitability Combination Skin**3%
*“Definitely not for me I have light combination skin”*
### **Top return reasons **
**Functionality-Overall**16%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Size-Overall**7%
**Oily/Greasy**6%
**Quality-Overall**5%
**Leak-Proof**5%
**Suitability Combination Skin**4%
**Defective Material/Parts**4%
**Moist/Dry**4%
## **Common questions**
- **Is roc eye balm profitable to sell on Amazon United Kingdom?**
- The niche generates £248K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the roc eye balm niche?**
- 4 brands and 41 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in roc eye balm?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.3%.
- **When does demand for roc eye balm peak?**
- Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec; the busiest month runs 11.4× the quietest.
- **What does it cost to enter the roc eye balm niche?**
- Listings span £8.51–£18.23; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 10,783 reviews — the moat a new listing must climb.
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