---
title: "Products — rice water shampoo bar - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rice-water-shampoo-bar/products"
last_updated: "2026-08-08T06:30:15.852Z"
locale: en
meta:
  description: "Niche score 49/100 · £154K/yr market · 488K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £154K/yr market · 488K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — rice water shampoo bar - Flapen"
---

# **rice water shampoo bar**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 28Conversion 41Competition 86Returns 98Price range 36Avg price 30Brand share 7Review moat 21Quality gap 75

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.09–£21.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£154K**

£154K/yr · 488K searches

**Avg price**

**Okay****£9.56**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,611.41**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Products