---
title: "Rice Water Shampoo Bar — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rice-water-shampoo-bar"
last_updated: "2026-08-07T16:00:11.077Z"
locale: en
meta:
description: "Niche score 49/100 · £154K/yr market · 488K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £154K/yr market · 488K searches/yr · £9.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Water Shampoo Bar — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice water shampoo bar**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 28Conversion 41Competition 86Returns 98Price range 36Avg price 30Brand share 7Review moat 21Quality gap 75
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.09–£21.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£154K**
£154K/yr · 488K searches
**Avg price**
**Okay****£9.56**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,611.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice water shampoo bar is a £154K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice water shampoo bar market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£191K–£239K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 67%
**Open market**
**2%**
- Kitsch82% - KinKind9% - ProBliva3% - SHVYOG2% - Pilgrim1% - Method1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/rice-water-shampoo-bar/trend)
## **Top rice water shampoo bar search terms**
- **kitsch**281K/yr+21.8%2.1% conv. - **rice water shampoo**32K/yr-28.1%2.7% conv. - **kitsch shampoo bar**44K/yr-53.0%13.0% conv. - **kitsch shampoo**15K/yr-5.4%3.8% conv. - **kitch**28K/yr-18.0%1.5% conv. - **kit sch**13K/yr+31.6%1.4% conv. - **kitsch hair**9K/yr+30.4%1.2% conv. - **rice shampoo**9K/yr-13.8%5.0% conv. - **kinkind**7K/yr+21.9%4.2% conv. - **rice water shampoo and conditioner**6K/yr+0.1%2.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rice-water-shampoo-bar/search-terms)
## **Top rice water shampoo bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kitsch Rice Water Shampoo Bar for Hair Growth 91g Strengthening Hair Bar Shampoo for Men and Women Reduce Breakage Boosts Shine Paraben Silicone & Sulfate-Free Vegan Hair Care**Kitsch**£7.72**4.3★35,420 rev](https://www.amazon.co.uk/dp/B09FB1YXF1) [2**Kitsch Rice Water Protein Solid Shampoo and Conditioner Set for Hair Growth Strengthening Hair Care Duo w/Rice Protein & Vitamins for Damage Repair Paraben Sulfate & Silicone Free**Kitsch**£16.13**4.3★33,418 rev](https://www.amazon.co.uk/dp/B0BS2D2KN7) [3**Kitsch Rosemary & Biotin Shampoo Bar 91g - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones**Kitsch**£7.59**4.3★35,420 rev](https://www.amazon.co.uk/dp/B0D3RS57M4) [4**Kitsch Satin Heatless Curlers Set Heatless Curls Overnight w/ 34 Hair Waver & 2 Satin Hair Scrunchies Comfortable Hair Curlers to Sleep In for Frizz-Free No Heat Damage Styling - Sunset Tie Dye**Kitsch**£7.46**4.2★28,281 rev](https://www.amazon.co.uk/dp/B09S4PVZ81) [5**Kitsch Blush 20pcs Hair Ties No Damage - Strong Stretchy Hairbands & Hair Bobbles - Soft Nylon Hair Elastics Snag-Free Rubber Bands for Updos & Braids**Kitsch**£4.50**4.6★8,438 rev](https://www.amazon.co.uk/dp/B08H6V3Q5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Moisturizing Curl Cream for Curly Hair 148ml Lightweight Curly Hair Products for Men & Women | Defines Curls Controls Frizz & Boosts Shine | Hydrating Curling Cream - Ideal Gifts for Women**Kitsch**£9.63**429 rev5mo ago](https://www.amazon.co.uk/dp/B0FRB1N4SM) [**Kitsch Smoothing Air Dry Cream for Hair 148 ml Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream - Enhances Natural Texture Appearance | Ideal Gifts for Women**Kitsch**£9.71**1,418 rev7mo ago](https://www.amazon.co.uk/dp/B0FXY2143T) [**Kitsch Argan Milk Leave In Conditioner Detangler Spray for Wavy Fine Dry & Damaged Hair Sulfate-Free Frizz Control for Women Men & Kids Lightweight Moisturizer | Ideal Gifts for Women - 186ml**Kitsch**£9.00**970 rev9mo ago](https://www.amazon.co.uk/dp/B0D9C6BW79) [**Kitsch Heat Protection Spray for Hair 201ml Heat Protectant for Hair with Argan Oil Styling Hair Spray for Frizz Control Shine & Damage Protection Protects Strands Up to 450F / 232C**Kitsch**£9.30**725 rev9mo ago](https://www.amazon.co.uk/dp/B0DRLKHYP1) [**Kitsch Hair Taming Wand 18ml - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size | Ideal Gifts for Women**Kitsch**£7.77**1,692 rev11mo ago](https://www.amazon.co.uk/dp/B0F2GSXSHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitsch Moisturizing Curl Cream for Curly Hair 148ml Lightweight Curly Hair Products for Men & Women | Defines Curls Controls Frizz & Boosts Shine | Hydrating Curling Cream - Ideal Gifts for Women**Kitsch**£9.63**4.3★**▲ 338%**](https://www.amazon.co.uk/dp/B0FRB1N4SM) [**Kitsch Creaseless Hair Clips for Women - No Crease No Bend Hair Clips for Styling Bangs Makeup Application Face Wash - Recycled Acrylic - Cherry Print | Ideal Gifts for Women 4pcs**Kitsch**£6.14**4.4★**▲ 189%**](https://www.amazon.co.uk/dp/B0DWY14SK2) [**Kitsch Satin Pillowcase with Zipper for Hair & Skin - Softer Than Silk Pillow Cases Smooth Cooling Satin Pillow Case Wrinkle-Free Machine Washable - Pillow Cases Standard Size 48x66 cm - Silver**Kitsch**£9.36**4.5★**▲ 174%**](https://www.amazon.co.uk/dp/B07XDZRF3H) [**Kitsch Argan Milk Leave In Conditioner Detangler Spray for Wavy Fine Dry & Damaged Hair Sulfate-Free Frizz Control for Women Men & Kids Lightweight Moisturizer | Ideal Gifts for Women - 186ml**Kitsch**£9.00**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0D9C6BW79) [**Kitsch Hair Taming Wand 18ml - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size | Ideal Gifts for Women**Kitsch**£7.77**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B0F2GSXSHJ)
**~~View all trending →~~**
## **What buyers say about rice water shampoo bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality”*
**Soft Feel**11%
*“Super soft”*
**Smell**10%
*“Nice scent”*
**Ease Of Use**7%
*“Ease of use”*
**Value For Money**6%
*“Good value for money”*
**Lather**5%
*“Nice smell and easy to lather”*
**Hair Growth**4%
*“Hair has improved a lot”*
**Suitability Straight Hair**4%
*“Hair thin and flat”*
**Moist/Dry**3%
*“it's worked fine on dry”*
**Advertised Vs Actual Product**3%
*“Works as described”*
### **What buyers complain about **
**Durability**14%
*“Breaks easily”*
**Value For Money**6%
*“Not worth the cost”*
**Functionality-Overall**5%
*“Didn't work for me”*
**Spray/Flow**5%
*“doesnt spray at all”*
**Quality-Overall**5%
*“Cheap rubbish”*
**Size-Overall**4%
*“Doesnt fit well”*
**Allergies**4%
*“It gave a burning sensation after”*
**Suitability Short Hair**4%
*“Not the best option for my hair”*
**Leak-Proof**3%
*“tends to leak”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Size-Overall**15%
**Functionality-Overall**14%
**Spray/Flow**13%
**Defective Material/Parts**5%
**Leak-Proof**5%
**Suitability Short Hair**4%
**Durability**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Color**3%
## **Common questions**
- **Is rice water shampoo bar profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 59 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the rice water shampoo bar niche?**
- 9 brands and 100 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in rice water shampoo bar?**
- Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 0.5%.
- **When does demand for rice water shampoo bar peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the rice water shampoo bar niche?**
- Listings span £4.09–£21.16; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 10,611 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)