---
title: "Rice Mask — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rice-mask"
last_updated: "2026-08-09T18:33:20.227Z"
locale: en
meta:
description: "Niche score 36/100 · £39K/yr market · 60K searches/yr · £11.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £39K/yr market · 60K searches/yr · £11.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Mask — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 21Conversion 65Competition 9Returns 100Price range 29Avg price 46Brand share 0Review moat 36Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,947.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£7.99–£17.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 60K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice mask is a £39K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£35K–£46K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Beauty of Joseon64% - Generic14% - 毛穴抚子10% - IZBEAUVO8% - COSRX4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -7.9% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/rice-mask/trend)
## **Top rice mask search terms**
- **rice mask**15K/yr-6.3%3.4% conv. - **beauty of joseon face mask**11K/yr+0.7%4.3% conv. - **beauty of joseon mask**12K/yr-4.6%4.2% conv. - **rice face mask**10K/yr-16.1%3.8% conv. - **beauty of joseon ground rice and honey glow mask**3K/yr-2.1%14.0% conv. - **rice mask korean**3K/yr-20.7%3.4% conv. - **beauty of joseon rice mask**3K/yr-14.0%12.4% conv. - **ground rice and honey glow mask**2K/yr-25.4%10.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rice-mask/search-terms)
## **Top rice mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£12K45%£18K60%£24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin**Beauty of Joseon**£10.72**4.4★3,853 rev](https://www.amazon.co.uk/dp/B0D4517144) [2**Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack**Generic**£11.02**4.4★49 rev](https://www.amazon.co.uk/dp/B0D8TPN9L2) [3**Keana nadeshiko Keana rice pack 170 g**毛穴抚子**£17.83**4.5★1,516 rev](https://www.amazon.co.uk/dp/B07JQSQJWY) [4**Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz**Beauty of Joseon**£9.89**4.5★4,921 rev](https://www.amazon.co.uk/dp/B0BJPKX14D) [5**Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask**IZBEAUVO**£7.99**4.1★76 rev](https://www.amazon.co.uk/dp/B0DCJW8PJB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask**IZBEAUVO**£7.99**76 rev1y ago](https://www.amazon.co.uk/dp/B0DCJW8PJB) [**Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin**Beauty of Joseon**£10.72**3,853 rev1y ago](https://www.amazon.co.uk/dp/B0D4517144) [**Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack**Generic**£11.02**49 rev2y ago](https://www.amazon.co.uk/dp/B0D8TPN9L2) [**Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz**Beauty of Joseon**£9.89**4,921 rev3y ago](https://www.amazon.co.uk/dp/B0BJPKX14D) [**Beauty of Joseon Centella Asiatica Calming Mask 10ea**Beauty of Joseon**£11.26**595 rev6y ago](https://www.amazon.co.uk/dp/B083QCJPDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keana nadeshiko Keana rice pack 170 g**毛穴抚子**£17.83**4.5★**▲ 176%**](https://www.amazon.co.uk/dp/B07JQSQJWY) [**Beauty of Joseon Centella Asiatica Calming Mask 10ea**Beauty of Joseon**£11.26**3.4★**▲ 20%**](https://www.amazon.co.uk/dp/B083QCJPDD) [**Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack**Generic**£11.02**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B0D8TPN9L2) [**Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin**Beauty of Joseon**£10.72**4.4★**— 8%**](https://www.amazon.co.uk/dp/B0D4517144) [**Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz**Beauty of Joseon**£9.89**4.5★**▼ 14%**](https://www.amazon.co.uk/dp/B0BJPKX14D)
**~~View all trending →~~**
## **What buyers say about rice mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“I find it softens the skin”*
**Quality-Overall**16%
*“it is a quality product with quality ingredients”*
**Suitability Combination Skin**13%
*“making it suitable even for more sensitive skin types”*
**Moist/Dry**12%
*“A lovely, moisturising mask”*
**Value For Money**7%
*“Good value for money”*
**Suitability Dry Skin**4%
*“I use this when my skin needs a bit more hydration”*
**Texture/Consistency-Overall**4%
*“I like the texture”*
**Symptom Reduction**3%
*“I see it reducing blotchy redness”*
**Allergies**3%
*“Leaves skin lovely & soft, with no irritation”*
**Smell**2%
*“Smells nice and gives refreshing feel for skin”*
### **What buyers complain about **
**Smell**23%
*“Smells weird”*
**Thickness**6%
*“Its quite thick and goofy”*
**Texture/Consistency-Overall**6%
*“Even the texture is like crushed dry dog food”*
**Ease Of Application**6%
*“i didnt like the application”*
**Allergies**6%
*“Other masks burn or irritate my skin”*
**Moist/Dry**4%
*“perhaps a little wet”*
**Adhesion/Stickiness**4%
*“leaves sticky film on my face”*
**Suitability Combination Skin**4%
*“Doesn't do much at all for my skin”*
**Value For Money**4%
*“Expensive and doesn't unblock my pores”*
**Functionality-Overall**4%
*“Ineffective”*
### **Top return reasons **
**Functionality-Overall**33%
**Advertised Vs Actual Product**33%
**Ingredients-Overall**33%
## **Common questions**
- **Is rice mask profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 7 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the rice mask niche?**
- 5 brands and 72 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rice mask?**
- Top complaints mined from reviews: Smell, Thickness, Texture/Consistency-Overall. The return rate is 0.1%.
- **What does it cost to enter the rice mask niche?**
- Listings span £7.99–£17.83; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 2,947 reviews — the moat a new listing must climb.
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