---
title: "Revolution Makeup — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/revolution-makeup"
last_updated: "2026-08-06T05:54:04.554Z"
locale: en
meta:
description: "Niche score 38/100 · £98K/yr market · 421K searches/yr · £5.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £98K/yr market · 421K searches/yr · £5.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Revolution Makeup — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **revolution makeup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 15Conversion 55Competition 53Returns 100Price range 0Avg price 14Brand share 0Review moat 29Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,600.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£98K**
£98K/yr · 421K searches
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.04**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.73–£10.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, revolution makeup is a £98K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **revolution makeup market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£76K–£101K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**0%**
- Revolution Beauty London88% - Revolution Skincare London10% - Revolution Pro1% - Makeup Revolution1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/revolution-makeup/trend)
## **Top revolution makeup search terms**
- **revolution**121K/yr+9.2%1.2% conv. - **revolution concealer**63K/yr-4.1%5.2% conv. - **revolution makeup**139K/yr-71.2%0.9% conv. - **makeup revolution**24K/yr-3.2%0.7% conv. - **revolution pro miracle cream**19K/yr-20.8%15.2% conv. - **revolution miracle cream**8K/yr-18.2%15.1% conv. - **miracle cream**9K/yr-15.9%8.2% conv. - **revolution conceal and define**7K/yr-14.7%2.5% conv. - **revolution make up**7K/yr+10.1%0.8% conv. - **revolution beauty**7K/yr+1.5%1.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/revolution-makeup/search-terms)
## **Top revolution makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revolution Pro Miracle Cream Hydrating & Beautifying Face Cream Reduces Dull Complexions Lightweight Formula Contains Hyaluronic Acid & Niacinamide 50 ml**Revolution Beauty London**£6.05**4.3★4,291 rev](https://www.amazon.co.uk/dp/B09Z39NN2F) [2**Revolution Conceal & Define Concealer Lightweight Long-Lasting Full Coverage Face Makeup C2 4g**Revolution Beauty London**£3.16**4.4★4,650 rev](https://www.amazon.co.uk/dp/B079DRY3WD) [3**Makeup Revolution Conceal & Define Concealer Lightweight Longlasting Full Coverage Face Makeup C4 4g**Revolution Beauty London**£3.68**4.4★3,246 rev](https://www.amazon.co.uk/dp/B079DQ64W9) [4**Revolution Conceal & Define Concealer C1 beige**Revolution Beauty London**£3.60**4.5★2,607 rev](https://www.amazon.co.uk/dp/B079DRX3QX) [5**Revolution Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g**Revolution Beauty London**£3.28**4.5★13,798 rev](https://www.amazon.co.uk/dp/B07NGHB486)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Revolution Loose Baking Powder Makeup Setting Powder for a Luminous Finish Absorbs Shine & Excess Oils Vegan & Cruelty-Free 30g Rose**Revolution Beauty London**£4.48**11,245 rev7mo ago](https://www.amazon.co.uk/dp/B0FC3P38NV) [**Revolution Pout Lip Gloss Pigmented High Shine Formula with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 3g Creme Brulee Mauve**Revolution Skincare London**£5.41**100 rev1y ago](https://www.amazon.co.uk/dp/B0F94GJNW9) [**Revolution Pro Miracle Vegan Collagen Night Cream Hydrating Moisturiser Vegan Collagen & Squalane To Firm & Smooth Skin Vegan & Cruelty-Free 50ml**Revolution Beauty London**£7.90**338 rev1y ago](https://www.amazon.co.uk/dp/B0DSWLPCL8) [**Revolution Skin Silk Radiant Serum Under Eye Brightener Hydrates & Smooths Under Eye with Hyaluronic Acid & Squalane Vegan & Cruelty-Free Fair Cool 4ml**Revolution Skincare London**£5.34**146 rev1y ago](https://www.amazon.co.uk/dp/B0DSWKLVRG) [**Makeup Revolution Skin Silk Serum Foundation Light to Medium Coverage Contains Hyaluronic Acid F7 23ml**Revolution Beauty London**£6.91**2,724 rev2y ago](https://www.amazon.co.uk/dp/B0CRVSNPTW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revolution Loose Baking Powder Makeup Setting Powder for a Luminous Finish Absorbs Shine & Excess Oils Vegan & Cruelty-Free 30g Rose**Revolution Beauty London**£4.48**4.4★**▲ 348%**](https://www.amazon.co.uk/dp/B0FC3P38NV) [**Revolution Pout Lip Gloss Pigmented High Shine Formula with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 3g Creme Brulee Mauve**Revolution Skincare London**£5.41**4.4★**▲ 162%**](https://www.amazon.co.uk/dp/B0F94GJNW9) [**Makeup Revolution IRL Filter Finish Concealer C1**Revolution Beauty London**£4.88**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B0BQWSW7G6) [**Makeup Revolution Conceal & Define Concealer Lightweight Longlasting Full Coverage Face Makeup C0.5 4g**Revolution Beauty London**£3.59**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B07D3GDRXK) [**Revolution Conceal & Define Concealer C1 beige**Revolution Beauty London**£3.60**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B079DRX3QX)
**~~View all trending →~~**
## **What buyers say about revolution makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good deal”*
**Quality-Overall**14%
*“Good value and quality arrived quickly”*
**Soft Feel**8%
*“skin feels softer”*
**Color**7%
*“Great colour”*
**Moist/Dry**7%
*“Good moisturiser”*
**Suitability Combination Skin**6%
*“nice on the skin”*
**Brightness/Shine/Glow**5%
*“gives you a beautiful glow”*
**Eyelash Quality**3%
*“This lengthens and thickens lashes, its long lasting and removes well with make up remover”*
**Suitability Dry Skin**3%
*“its really suiting my dry, sensitive skin”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
### **What buyers complain about **
**Smell**9%
*“Strange smell”*
**Color**8%
*“Colours much darker than the pictured”*
**Water Resistance**7%
*“NOT waterproof”*
**Functionality-Overall**6%
*“Didn't work”*
**Durability**5%
*“Broke”*
**Value For Money**5%
*“a fraction of the price”*
**Moist/Dry**3%
*“This mascara is quite dry”*
**Quality-Overall**3%
*“For me it wasn't as good as other brands I have purchased”*
**Texture/Consistency-Overall**3%
*“Completely different texture to what I normally receive”*
**Size-Overall**3%
*“not fit for purpose”*
### **Top return reasons **
**Color**38%
**Value For Money**6%
**Compatibility-Overall**6%
**Quality-Overall**6%
**Adhesion/Stickiness**6%
**Functionality-Overall**6%
**Leak-Proof**6%
**Brightness/Shine/Glow**6%
**Weight Light**6%
**Suitability Combination Skin**6%
## **Common questions**
- **Is revolution makeup profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the revolution makeup niche?**
- 4 brands and 76 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in revolution makeup?**
- Top complaints mined from reviews: Smell, Color, Water Resistance. The return rate is 0.1%.
- **When does demand for revolution makeup peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the revolution makeup niche?**
- Listings span £2.73–£10.67; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 3,600 reviews — the moat a new listing must climb.
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