---
title: "Red Shampoo — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/red-shampoo"
last_updated: "2026-08-09T13:39:07.532Z"
locale: en
meta:
description: "Niche score 44/100 · £69K/yr market · 83K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £69K/yr market · 83K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Shampoo — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **red shampoo**
**Skip it**
Prices mostly outside the sweet spot ($3.96–$16.27) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 89Competition 28Returns 100Price range 10Avg price 22Brand share 28Review moat 68Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****795.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.93**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£69K**
£69K/yr · 83K searches
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.96–£16.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red shampoo is a £69K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red shampoo market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£48K–£63K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#313**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- John Frieda57% - Crazy Color12% - Creightons7% - Jerome Russell7% - Joanna5% - infuse My. colour4% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -16.6% search growth over the last 90 days.
2K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/red-shampoo/trend)
## **Top red shampoo search terms**
- **red shampoo**29K/yr-19.8%5.8% conv. - **red hair shampoo**16K/yr-10.1%5.2% conv. - **red shampoo and conditioner**8K/yr-18.2%9.6% conv. - **shampoo for red hair**9K/yr-16.2%3.5% conv. - **red hair shampoo and conditioner**8K/yr-13.9%7.9% conv. - **john frieda red shampoo**4K/yr+4.4%18.0% conv. - **john frieda red shampoo and conditioner**5K/yr-33.3%23.4% conv. - **shampoo for red dyed hair**4K/yr-17.9%4.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/red-shampoo/search-terms)
## **Top red shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Radiant Red Red Boosting Shampoo 250ml**John Frieda**£5.84**4.7★68 rev](https://www.amazon.co.uk/dp/B0GFFX9KQV) [2**John Frieda Red Enhancing Shampoo & Conditioner Bundle Radiant Red Hair Care for Redheads Helps Enhance Shades Pomegranate & Vitamin E**John Frieda**£16.27**4.5★1,406 rev](https://www.amazon.co.uk/dp/B0BTN12DX7) [3**Creightons Professional Colour Radiance Shampoo 500ml**Creightons**£4.05**3.7★34 rev](https://www.amazon.co.uk/dp/B0FJ285YC3) [4**Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml**Jerome Russell**£11.25**4.0★1,025 rev](https://www.amazon.co.uk/dp/B0D73MWQLM) [5**John Frieda Radiant Red Red Boosting Conditioner 250ml**John Frieda**£4.83**4.1★53 rev](https://www.amazon.co.uk/dp/B0GFG7JP4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)**eSalon**£11.83**203 rev3mo ago](https://www.amazon.co.uk/dp/B09MJR69WL) [**John Frieda Radiant Red Red Boosting Shampoo 250ml**John Frieda**£5.84**68 rev6mo ago](https://www.amazon.co.uk/dp/B0GFFX9KQV) [**John Frieda Radiant Red Red Boosting Conditioner 250ml**John Frieda**£4.83**53 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG7JP4S) [**Creightons Professional Colour Radiance Shampoo 500ml**Creightons**£4.05**34 rev1y ago](https://www.amazon.co.uk/dp/B0FJ285YC3) [**Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml**Jerome Russell**£11.25**1,025 rev2y ago](https://www.amazon.co.uk/dp/B0D73MWQLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**eSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)**eSalon**£11.83**3.9★**▲ 230%**](https://www.amazon.co.uk/dp/B09MJR69WL) [**Schwarzkopf Live New Colour Stay Bright Booster Red 150ml**Schwarzkopf**£3.96**4.3★**▲ 188%**](https://www.amazon.co.uk/dp/B08LFLYS3S) [**John Frieda Radiant Red Red Boosting Shampoo 250ml**John Frieda**£5.84**4.7★**▲ 114%**](https://www.amazon.co.uk/dp/B0GFFX9KQV) [**John Frieda Radiant Red Red Boosting Conditioner 250ml**John Frieda**£4.83**4.1★**▲ 95%**](https://www.amazon.co.uk/dp/B0GFG7JP4S) [**Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Red**Wella Professionals**£9.99**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B08NY6BM2F)
**~~View all trending →~~**
## **What buyers say about red shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Good Colour”*
**Smell**12%
*“Nice scent”*
**Soft Feel**9%
*“My hair feels soft”*
**Value For Money**7%
*“not too costly”*
**Quality-Overall**6%
*“Hair conditioner,great product”*
**Suitability Colored Hair**5%
*“It refreshes my dark red hair perfectly between colours”*
**Lather**4%
*“It lathers well”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**3%
*“shine to her hair”*
**Ease Of Application**2%
*“it is easy to apply”*
### **What buyers complain about **
**Color**13%
*“No Colour Change”*
**Hair Related**4%
*“Didn't find this stuff very good come out very easy did not find it very good for my hair very messy stuff”*
**Suitability Colored Hair**4%
*“my natural hair didn't seem to pick up the colour”*
**Lather**4%
*“Doesn't lather up or clean your hair, wasted time and money”*
**Smell**3%
*“I wasnt keen on the smell- it is quite chemically”*
**Functionality-Overall**3%
*“Doesnt work”*
**Moist/Dry**3%
*“feeling like it desperately needs moisture”*
**Color Fading/Discoloration**3%
*“the color deterioration hasnt been natively different”*
**Value For Money**3%
*“the few others left became increasingly expensive”*
**Motor Power**3%
*“Pump action not working”*
### **Top return reasons **
**Leak-Proof**40%
**Color**38%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Functionality-Overall**5%
**Suitability Colored Hair**5%
**Defective Material/Parts**2%
## **Common questions**
- **Is red shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the red shampoo niche?**
- 9 brands and 124 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in red shampoo?**
- Top complaints mined from reviews: Color, Hair Related, Suitability Colored Hair. The return rate is 0.1%.
- **What does it cost to enter the red shampoo niche?**
- Listings span £3.96–£16.27; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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