---
title: "Red Lipstick — £126K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/red-lipstick"
last_updated: "2026-08-09T15:52:48.420Z"
locale: en
meta:
description: "Niche score 46/100 · £126K/yr market · 270K searches/yr · £4.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £126K/yr market · 270K searches/yr · £4.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Lipstick — £126K/yr Amazon UK Niche (2026) - Flapen"
---
# **red lipstick**
**Skip it**
Prices mostly outside the sweet spot ($2.59–$7.79) — this niche doesn't clear our bar today.
Market size 29Growth 21Conversion 93Competition 42Returns 98Price range 0Avg price 11Brand share 31Review moat 24Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£126K**
£126K/yr · 270K searches
**Review moat**
**Bad****6,094.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.09**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.59–£7.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red lipstick is a £126K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red lipstick market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£102K–£123K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **44%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**206**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**11%**
- Rimmel63% - Revlon8% - L'Oreal Paris7% - Maybelline6% - Generic3% - e.l.f.3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/red-lipstick/trend)
## **Top red lipstick search terms**
- **red lipstick**198K/yr-9.2%10.6% conv. - **red lipstick long lasting**26K/yr-5.8%7.3% conv. - **bright red lipstick**9K/yr+5.1%9.7% conv. - **lipstick red**6K/yr+21.5%7.2% conv. - **red lipstick matte**7K/yr-19.5%8.6% conv. - **red matte lipstick**7K/yr-16.4%4.3% conv. - **red lip**6K/yr-0.1%1.6% conv. - **matte red lipstick**6K/yr-17.3%6.0% conv. - **red lip stick**4K/yr-1.0%9.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/red-lipstick/search-terms)
## **Top red lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£13K15%£19K20%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel London Rg Lipstick Lasting Finixtrm 520 2.2 ml**Rimmel**£2.70**4.3★248 rev](https://www.amazon.co.uk/dp/B07RFZHYQW) [2**Rimmel Lasting Finish Lipstick 001 River-Ting Red Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£4.09**4.5★29,141 rev](https://www.amazon.co.uk/dp/B006WZ9X8M) [3**Rimmel Lasting Finish Lipstick 170 Alarm Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment**Rimmel**£3.94**4.5★29,141 rev](https://www.amazon.co.uk/dp/B004M9ML2K) [4**Rimmel London Lasting Mega Matte Liquid Lipstick Long-Lasting Hydrating Vegan Formula - 500 - Fire Starter 7.4ml**Rimmel**£3.68**4.0★389 rev](https://www.amazon.co.uk/dp/B0BNNQC627) [5**Rimmel London Lasting Finish Extreme Lipstick - 610 Lit For Women 0.08 oz Lipstick**Rimmel**£2.59**4.3★197 rev](https://www.amazon.co.uk/dp/B07RFZJ3M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-in-1 Double-Ended Matte Lip Liner Lipstick & Lip Gloss Duo Long-Lasting High-Pigment Smooth Lip Colour for Defined & Glossy Looks (# 07)**HQDA**£4.98**69 rev5mo ago](https://www.amazon.co.uk/dp/B0GJSM7SY1) [**Premium Red Lipstick Lip Liner and Lipstick Set - 2-in-1 Matte Lip Kit for Women with Long Lasting Waterproof and Smudge-Proof Formula Perfect for Date Night & Parties**Beauylook**£3.47**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G58SQBSM) [**Christmas Vampire Makeup Set - Long-Lasting Matte Red Lipstick & Stick Foundation Duo Waterproof Neon Face Paint for Cosplay Stage Performance Festival Looks No Stain Creamy Texture (Red)**Generic**£3.58**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FR1X65CW) [**MUA Makeup Academy Creamy Matte Lipstick Agenda (Red) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)**MUA**£2.84**182 rev1y ago](https://www.amazon.co.uk/dp/B0DSBFJZXK) [**Red Lipstick For Women**Generic**£3.14**126 rev2y ago](https://www.amazon.co.uk/dp/B0CKM4G552)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rimmel London Lasting Finish Extreme Lipstick - 610 Lit For Women 0.08 oz Lipstick**Rimmel**£2.59**4.3★**▲ 330%**](https://www.amazon.co.uk/dp/B07RFZJ3M1) [**2-in-1 Double-Ended Matte Lip Liner Lipstick & Lip Gloss Duo Long-Lasting High-Pigment Smooth Lip Colour for Defined & Glossy Looks (# 07)**HQDA**£4.98**3.7★**▲ 274%**](https://www.amazon.co.uk/dp/B0GJSM7SY1) [**Maybelline Colour Sensational Lipstick - Neon Red (Number 916)**Maybelline**£2.90**4.4★**▲ 262%**](https://www.amazon.co.uk/dp/B00L493BUM) [**Rimmel London Rg Lipstick Lasting Finixtrm 520 2.2 ml**Rimmel**£2.70**4.3★**▲ 179%**](https://www.amazon.co.uk/dp/B07RFZHYQW) [**LOreal Paris Brilliant Signature High Shine Colour Bright Red Lip Ink 309 Be Impertinent**L'Oreal Paris**£2.78**3.6★**▲ 138%**](https://www.amazon.co.uk/dp/B081J6R2S6)
**~~View all trending →~~**
## **What buyers say about red lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Beautiful colour”*
**Value For Money**9%
*“Affordable”*
**Moist/Dry**6%
*“drys down so so lovely can not recommend enough”*
**Durability**6%
*“Long lasting”*
**Quality-Overall**4%
*“Revlon Red lipstick 💄 Revlon is always a good product”*
**Soft Feel**4%
*“Lovely and smooth”*
**Advertised Vs Actual Product**4%
*“True to picture”*
**Ease Of Application**2%
*“Easy application and nice rich red colour”*
**Coverage**2%
*“The coverage is easy as youd expect”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Color**30%
*“NOT BRIGHT RED”*
**Adhesion/Stickiness**12%
*“Dreadful sticky stuff that has no flow”*
**Quality-Overall**10%
*“Cheap”*
**Smudge Resistance**8%
*“isn't smudge proof”*
**Durability**6%
*“not long lasting”*
**Ease Of Use**5%
*“no good to be used”*
**Moist/Dry**3%
*“Not moisturizing...disappointing”*
**Value For Money**2%
*“Waste of money”*
**Stain Resistance**2%
*“smudges, goes into lines, doesn't last long or stay on, only got value for money due to it being so cheap”*
**Thickness**1%
*“When I did finally get some product it was thick and clumpy”*
### **Top return reasons **
**Color**65%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Durability**4%
**Moist/Dry**4%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Color Fading/Discoloration**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is red lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £126K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the red lipstick niche?**
- 13 brands and 206 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in red lipstick?**
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Quality-Overall. The return rate is 0.4%.
- **When does demand for red lipstick peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the red lipstick niche?**
- Listings span £2.59–£7.79; the average listing price is £4.09 (sweet spot $15–$100). The average incumbent carries 6,094 reviews — the moat a new listing must climb.
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