---
title: "Red Hair Dye — £290K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/red-hair-dye"
last_updated: "2026-08-09T17:32:17.709Z"
locale: en
meta:
description: "Niche score 50/100 · £290K/yr market · 823K searches/yr. Prices mostly outside the sweet spot ($4.16–$16.21) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £290K/yr market · 823K searches/yr. Prices mostly outside the sweet spot ($4.16–$16.21) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Hair Dye — £290K/yr Amazon UK Niche (2026) - Flapen"
---
# **red hair dye**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($4.16–$16.21) keeps it on the watch list.
Market size 51Growth 22Conversion 55Competition 61Returns 100Price range 10Avg price 21Brand share 46Review moat 24Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£290K**
£290K/yr · 823K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,920.15**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.59**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.16–£16.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red hair dye is a £290K/yr Amazon United Kingdom market (823K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red hair dye market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£304K–£380K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**17%**
- LIVE31% - NUTRISSE15% - Crazy Color14% - Manic Panic10% - Garnier9% - Schwarzkopf5% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
30K20KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/red-hair-dye/trend)
## **Top red hair dye search terms**
- **red hair dye**387K/yr-7.3%4.3% conv. - **red hair dye permanent**136K/yr+3.1%4.2% conv. - **hair dye red**36K/yr-1.3%3.5% conv. - **bright red hair dye permanent**21K/yr+23.6%3.8% conv. - **bright red hair dye**23K/yr-20.2%3.3% conv. - **red hair dye semi permanent**22K/yr-11.5%3.2% conv. - **semi permanent hair dye red**25K/yr-12.7%2.1% conv. - **permanent red hair dye**20K/yr-9.1%3.6% conv. - **crazy colour red**20K/yr-4.9%7.5% conv. - **red permanent hair dye**16K/yr+11.2%3.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/red-hair-dye/search-terms)
## **Top red hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£23K12%£35K16%£46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Colour Moment 092 Pillar Box Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes**LIVE**£5.61**3.8★253 rev](https://www.amazon.co.uk/dp/B0G2ZM19V5) [2**Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.58**4.4★854 rev](https://www.amazon.co.uk/dp/B0G31BBM5J) [3**Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.78**4.5★385 rev](https://www.amazon.co.uk/dp/B0D31RM328) [4**Garnier Nutrisse Ultra Color Permanent Hair Dye Intense Colour For All Hair Types 6.60 Fiery Red**NUTRISSE**£5.59**4.5★1,901 rev](https://www.amazon.co.uk/dp/B006L68XTC) [5**Garnier Nutrisse Ultra Color Permanent Hair Dye Intense Colour For All Hair Types 5.62 Vibrant Red**NUTRISSE**£5.57**4.5★2,366 rev](https://www.amazon.co.uk/dp/B006L68WUW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Colour Moment 092 Pillar Box Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes**LIVE**£5.61**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G2ZM19V5) [**Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.58**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G31BBM5J) [**Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils**Schwarzkopf**£5.93**31 rev6mo ago](https://www.amazon.co.uk/dp/B0G266HFPP) [**Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.67**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G371HMXN) [**Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes**LIVE**£5.57**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G2ZYRTG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes**LIVE**£5.57**3.8★**▲ 133%**](https://www.amazon.co.uk/dp/B0G2ZYRTG1) [**Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils**Schwarzkopf**£5.93**4.4★**▲ 131%**](https://www.amazon.co.uk/dp/B0G266HFPP) [**Schwarzkopf LIVE Intense Colour L68 Volcanic Blaze Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.50**4.4★**▲ 125%**](https://www.amazon.co.uk/dp/B0G36XDLW6) [**Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Pillarbox Red)**Manic Panic**£11.04**4.5★**▲ 119%**](https://www.amazon.co.uk/dp/B0089XFW3K) [**Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.58**4.4★**▲ 105%**](https://www.amazon.co.uk/dp/B0G31BBM5J)
**~~View all trending →~~**
## **What buyers say about red hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**51%
*“vibrant colour”*
**Suitability Colored Hair**6%
*“Great colour the best hair dye out”*
**Quality-Overall**6%
*“Excellent product”*
**Durability**4%
*“lasts well”*
**Value For Money**4%
*“Great value for money”*
**Ease Of Application**4%
*“application is easy”*
**Smell**3%
*“The conditioner that comes with it last a while and leaves my her silky soft and smells divine”*
**Ease Of Use**3%
*“Easy to use”*
**Soft Feel**2%
*“Hair is softer and more manageable”*
**Advertised Vs Actual Product**2%
*“Does what is supposed to do”*
### **What buyers complain about **
**Color**31%
*“Not red”*
**Suitability Colored Hair**12%
*“My hair didn't turn the colour advertised”*
**Functionality-Overall**3%
*“Didnt work for me”*
**Value For Money**3%
*“Cheap and not worth it”*
**Hair Related**3%
*“Didn't find this stuff very good come out very easy did not find it very good for my hair very messy stuff”*
**Quality-Overall**3%
*“Cheap and not worth it”*
**Stain Resistance**3%
*“Stains everything”*
**Color Fading/Discoloration**3%
*“My hair had faded after 2 weeks of having it dyed at the hairdressers. probably not helped by how much I wash it”*
**Leak-Proof**3%
*“Messy leaking bottles in box”*
**Ease Of Application**2%
*“It was difficult to apply”*
### **Top return reasons **
**Color**50%
**Leak-Proof**16%
**Advertised Vs Actual Product**8%
**Suitability Colored Hair**5%
**Suitability Short Hair**5%
**Ease Of Use**5%
**Ingredients-Overall**5%
**Product Condition**5%
## **Common questions**
- **Is red hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £290K/yr across 27 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the red hair dye niche?**
- 15 brands and 121 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in red hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for red hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the red hair dye niche?**
- Listings span £4.16–£16.21; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 4,920 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)