---
title: "Red Hair Dye Semi Permanent — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/red-hair-dye-semi-permanent"
last_updated: "2026-08-09T16:21:38.065Z"
locale: en
meta:
description: "Niche score 45/100 · £131K/yr market · 509K searches/yr · £7.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £131K/yr market · 509K searches/yr · £7.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Hair Dye Semi Permanent — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **red hair dye semi permanent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 39Conversion 46Competition 44Returns 99Price range 18Avg price 20Brand share 0Review moat 66Quality gap 85
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****863.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£131K**
£131K/yr · 509K searches
**Avg price**
**Bad****£7.07**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.48–£17.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, red hair dye semi permanent is a £131K/yr Amazon United Kingdom market (509K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red hair dye semi permanent market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£141K–£177K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**0%**
- Crazy Color90% - L'OREAL TECHNIQUE8% - Knight & Wilson2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/red-hair-dye-semi-permanent/trend)
## **Top red hair dye semi permanent search terms**
- **crazy color hair dye**228K/yr+17.9%2.6% conv. - **crazy colour**106K/yr+21.5%2.4% conv. - **loreal hicolor**25K/yr-15.1%1.2% conv. - **crazy colour hair dye**15K/yr+33.7%1.4% conv. - **colour freedom hair dye**18K/yr-3.6%0.9% conv. - **magenta hair dye**16K/yr-0.5%2.4% conv. - **crazy color**13K/yr+27.9%1.6% conv. - **hicolor**14K/yr-3.5%0.4% conv. - **knight and wilson hair dye**13K/yr-7.8%0.9% conv. - **loreal technique**12K/yr-2.0%0.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/red-hair-dye-semi-permanent/search-terms)
## **Top red hair dye semi permanent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.23**4.5★202 rev](https://www.amazon.co.uk/dp/B0D31RL2TV) [2**Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.78**4.5★385 rev](https://www.amazon.co.uk/dp/B0D31RM328) [3**Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.51**3.4★276 rev](https://www.amazon.co.uk/dp/B0DB2L464P) [4**LOréal Excel Hicolor HiLights Magenta**L'OREAL TECHNIQUE**£7.69**4.5★4,197 rev](https://www.amazon.co.uk/dp/B003YHHV80) [5**Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.30**4.4★90 rev](https://www.amazon.co.uk/dp/B0DB2KLSVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crazy Color Vibrant Burgundy Semi-Permanent Hair Dye. Highly Pigmented Purple Wine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.42**115 rev1y ago](https://www.amazon.co.uk/dp/B0DB2LBD4F) [**Crazy Color Vibrant Bordeaux Semi-Permanent Hair Dye. Highly Pigmented Plum Wine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.27**92 rev1y ago](https://www.amazon.co.uk/dp/B0DB2LLYMT) [**Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.00**67 rev1y ago](https://www.amazon.co.uk/dp/B0DB671PMK) [**Crazy Color Metallic Marshmallow Semi-Permanent Hair Dye. Highly Pigmented Dusty Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.55**268 rev1y ago](https://www.amazon.co.uk/dp/B0DB2ND5P6) [**Crazy Color Vibrant Violette Semi-Permanent Hair Dye. Highly Pigmented Deep Purple Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.23**9 rev1y ago](https://www.amazon.co.uk/dp/B0DB2LM7Q4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crazy Color Vibrant Hot Purple Semi-Permanent Hair Dye. Highly Pigmented Royal Purple Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.58**4.3★**▲ 121%**](https://www.amazon.co.uk/dp/B0D31R4JDN) [**Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.00**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0DB671PMK) [**Crazy Color Vibrant Sky Blue Semi-Permanent Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.47**3.5★**▲ 85%**](https://www.amazon.co.uk/dp/B0DB2LY3C5) [**Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.23**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0D31RL2TV) [**Crazy Color Vibrant Fire Semi-Permanent Hair Dye. Highly Pigmented Pillarbox Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.25**4.4★**▲ 66%**](https://www.amazon.co.uk/dp/B0D31Q9LGK)
**~~View all trending →~~**
## **What buyers say about red hair dye semi permanent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**54%
*“came out a nice shade”*
**Quality-Overall**7%
*“Great product”*
**Smell**5%
*“Nice smelling conditioner”*
**Value For Money**4%
*“affordable too”*
**Ease Of Application**4%
*“Ease of application”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Colored Hair**3%
*“Overall, this is a fantastic semi-permanent hair dye for anyone looking for a bright, eye-catching red color with great shine and coverage”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Hair Styling**1%
*“The colour is beautiful I my hair feels amazing definitely buying it again”*
**Brightness/Shine/Glow**1%
*“its brighter in person to”*
### **What buyers complain about **
**Color**26%
*“Colour too dark”*
**Functionality-Overall**15%
*“Did absolutely nothing”*
**Suitability Colored Hair**11%
*“Does not make a tiny difference to hair colour no change at all”*
**Value For Money**9%
*“Waste of time n money”*
**Quality-Overall**5%
*“Cheap and not worth it”*
**Hair Related**5%
*“made a mess of my hair”*
**Leak-Proof**3%
*“bottle came open and leaking”*
**Coverage**2%
*“Didn't cover well”*
**Brightness/Shine/Glow**2%
*“Not as bright as it should have been, disappointed”*
**Natural Resource Wastage**2%
*“Waste of time and money”*
### **Top return reasons **
**Color**44%
**Value For Money**11%
**Size-Overall**11%
**Functionality-Overall**6%
**Leak-Proof**6%
**Instructions/User Manual/Troubleshooting**6%
**Suitability Colored Hair**6%
**Product Condition**6%
**Compatibility-Overall**6%
## **Common questions**
- **Is red hair dye semi permanent profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 22 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the red hair dye semi permanent niche?**
- 3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red hair dye semi permanent?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.1%.
- **When does demand for red hair dye semi permanent peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the red hair dye semi permanent niche?**
- Listings span £4.48–£17.37; the average listing price is £7.07 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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