---
title: "Rasasi Hawas — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rasasi-hawas"
last_updated: "2026-08-09T12:55:19.115Z"
locale: en
meta:
description: "Niche score 52/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rasasi Hawas — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **rasasi hawas**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 80Growth 21Conversion 30Competition 62Returns 98Price range 64Avg price 90Brand share 9Review moat 25Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.80**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.1M**
£1.1M/yr · 2.3M searches
**Price range**
**Good****£3.67–£34.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,180.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rasasi hawas is a £1.1M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–May–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rasasi hawas market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£1.2M–£1.7M**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**268**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**2%**
- Lattafa66% - RASASI23% - David Beckham3% - Verto Collection2% - Beckham2% - Top Linen (NW) Ltd1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/rasasi-hawas/trend)
## **Top rasasi hawas search terms**
- **lattafa perfumes**585K/yr-6.0%1.2% conv. - **lattafa**309K/yr-13.9%0.7% conv. - **arabic perfume women**195K/yr-11.7%0.7% conv. - **lataffa**162K/yr-6.4%1.4% conv. - **hawas ice**94K/yr+18.2%1.4% conv. - **lattafa khamrah**176K/yr-17.0%4.2% conv. - **lattafa perfume**101K/yr-4.7%1.3% conv. - **hawas**73K/yr+11.5%1.9% conv. - **khamrah lattafa perfumes**92K/yr-8.9%4.9% conv. - **rasasi hawas**69K/yr+3.5%2.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rasasi-hawas/search-terms)
## **Top rasasi hawas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£44K8%£89K12%£133K16%£178K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Khamrah by Lattafa for Men - 3.4 oz EDP Spray**Lattafa**£22.05**4.5★36,822 rev](https://www.amazon.co.uk/dp/B0B92Y18GT) [2**Hawas by Rasasi for Men - 3.38 oz EDP Spray**RASASI**£21.18**4.4★18,471 rev](https://www.amazon.co.uk/dp/B01LDT51ZU) [3**Hawas Ice by Rasasi for Men - 3.38 oz EDP Spray**RASASI**£23.54**4.4★5,359 rev](https://www.amazon.co.uk/dp/B0CKM2SSK3) [4**Khamrah | Eau De Parfum | 100ml | Naysah**Lattafa**£22.28**4.7★3,647 rev](https://www.amazon.co.uk/dp/B0BLGJHQLJ) [5**Khamrah Qahwa by Lattafa for Unisex - 3.4 oz EDP Spray**Lattafa**£21.55**4.5★10,192 rev](https://www.amazon.co.uk/dp/B0CN9PWGGL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord**Lattafa**£34.16**147 rev2mo ago](https://www.amazon.co.uk/dp/B0H1XQY2W4) [**Khamrah Eau de Parfum 100ml Luxurious Long-Lasting Fragrance with Warm Spicy & Sweet Notes | Premium Unisex Perfume | Elegant Gift-Ready Bottle (Khamrah Qahwa)**Top Linen (NW) Ltd**£23.32**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GVJVF5ZB) [**Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent**Lattafa**£23.06**860 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPLFC7S) [**Khamrah Eau De Parfum 100ml Strong Long Lasting Unisex Perfume Warm Sweet Cinnamon & Vanilla Arabian Fragrance for Men & Women Oriental Luxury EDP**Verto Collection**£30.23**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G6CFGVX2) [**Lattafa Musamam Black Intense Eau De Parfum 100ml/3.4oz Spray**Lattafa**£31.39**604 rev7mo ago](https://www.amazon.co.uk/dp/B0G3T5825C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord**Lattafa**£34.16**4.2★**▲ 423%**](https://www.amazon.co.uk/dp/B0H1XQY2W4) [**Khamrah Eau de Parfum 100ml Luxurious Long-Lasting Fragrance with Warm Spicy & Sweet Notes | Premium Unisex Perfume | Elegant Gift-Ready Bottle (Khamrah Qahwa)**Top Linen (NW) Ltd**£23.32**4.5★**▲ 414%**](https://www.amazon.co.uk/dp/B0GVJVF5ZB) [**Khamrah Eau De Parfum 100ml Strong Long Lasting Unisex Perfume Warm Sweet Cinnamon & Vanilla Arabian Fragrance for Men & Women Oriental Luxury EDP**Verto Collection**£30.23**5.0★**▲ 194%**](https://www.amazon.co.uk/dp/B0G6CFGVX2) [**Lattafa Badee Al Oud Honor & Glory Eua De Parfum Niche Dubai 100ml**Lattafa**£19.34**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B0CFRHV1MX) [**Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent**Lattafa**£23.06**4.4★**▲ 120%**](https://www.amazon.co.uk/dp/B0GKPLFC7S)
**~~View all trending →~~**
## **What buyers say about rasasi hawas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Lasting fragrance”*
**Value For Money**8%
*“Amazing value”*
**Durability**6%
*“Decent longevity as well”*
**Quality-Overall**4%
*“The bottle is very good quality”*
**Advertised Vs Actual Product**1%
*“As described”*
**Gifting Purpose**1%
*“well received gift”*
**Design-Overall**1%
*“The design is just beautiful”*
**Size-Overall**1%
*“the size is great”*
**Soft Feel**0%
*“Its like a soft”*
**Suitability Hot Weather**0%
*“Summer elegance”*
### **What buyers complain about **
**Smell**37%
*“Bad smell”*
**Durability**14%
*“Its longevity is poor”*
**Value For Money**6%
*“Overpriced”*
**Quality-Overall**3%
*“Low quality”*
**Advertised Vs Actual Product**2%
*“It is not what its said”*
**Leak-Proof**2%
*“it can leak a little bit”*
**Strength**1%
*“Not strong”*
**Alcohol Content**1%
*“Is smelling like alcohol”*
**Suitability Dry Skin**1%
*“didn't last more than 10 mins on my skin”*
**Allergies**1%
*“Skin rash every time after using this perfume”*
### **Top return reasons **
**Smell**55%
**Leak-Proof**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Durability**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Functionality-Overall**3%
**Size-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is rasasi hawas profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 36 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the rasasi hawas niche?**
- 9 brands and 268 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in rasasi hawas?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for rasasi hawas peak?**
- Demand peaks in Jan–Feb–May–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the rasasi hawas niche?**
- Listings span £3.67–£34.73; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 4,181 reviews — the moat a new listing must climb.
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