---
title: "Rare Beauty Blush — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rare-beauty-blush"
last_updated: "2026-08-09T16:17:52.156Z"
locale: en
meta:
description: "Niche score 36/100 · £42K/yr market · 269K searches/yr · £17.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £42K/yr market · 269K searches/yr · £17.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rare Beauty Blush — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **rare beauty blush**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 17Conversion 11Competition 17Returns 98Price range 53Avg price 82Brand share 4Review moat 49Quality gap 92
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£17.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.88–£26.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,598.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£42K**
£42K/yr · 269K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rare beauty blush is a £42K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rare beauty blush market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **25%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Rare Beauty84% - Duoffanny5% - Kuisoe4% - e.l.f.3% - Newvenper2% - Charlotte Tilbury2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/rare-beauty-blush/trend)
## **Top rare beauty blush search terms**
- **rare beauty**166K/yr-32.3%0.2% conv. - **rare beauty blush**83K/yr+11.1%0.8% conv. - **rare beauty soft pinch liquid blush**4K/yr+128.1%2.4% conv. - **rare beauty liquid blush**4K/yr-32.4%1.3% conv. - **rare beauty blush hope**3K/yr+25.7%2.5% conv. - **blush rare beauty**2K/yr-7.9%0.4% conv. - **rare beauty blush happy**2K/yr+20.3%3.8% conv. - **rare beauty set**2K/yr-32.7%0.0% conv. - **rare beuty**942/yr-16.8%0.0% conv. - **selena gomez makeup**597/yr-20.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rare-beauty-blush/search-terms)
## **Top rare beauty blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rare Beauty Soft Pinch Liquid Blush (Hope)**Rare Beauty**£23.96**4.1★262 rev](https://www.amazon.co.uk/dp/B09T418D54) [2**Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy**Rare Beauty**£19.33**4.1★262 rev](https://www.amazon.co.uk/dp/B0CZXWGFL5) [3**Rare Beauty Soft Pinch Liquid Blush (Grateful)**Rare Beauty**£21.48**4.1★262 rev](https://www.amazon.co.uk/dp/B08L79L91T) [4**Rare Beauty | Soft Pinch Dewy Liquid Blush (Truth 3.2ml Mini)**Rare Beauty**£19.82**3.5★10 rev](https://www.amazon.co.uk/dp/B0D9WF2RXC) [5**Rare Beauty Soft Pinch Liquid Blush (Grace) - White - Liquid - Natural - Tube**Rare Beauty**£24.41**4.1★262 rev](https://www.amazon.co.uk/dp/B08KFMXXJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rare Beauty Blush Long-lasting matte blush gentle on the skin and lightweight for everyday wear(HOPE)**Kuisoe**£20.73**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GGMX58VF) [**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee**e.l.f.**£5.06**14,657 rev1y ago](https://www.amazon.co.uk/dp/B0DFMX5LDT) [**Rare Beauty | Soft Pinch Dewy Liquid Blush (Truth 3.2ml Mini)**Rare Beauty**£19.82**10 rev1y ago](https://www.amazon.co.uk/dp/B0D9WF2RXC) [**Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy**Rare Beauty**£19.33**262 rev2y ago](https://www.amazon.co.uk/dp/B0CZXWGFL5) [**Liquid Contour Liquid Highlighter Liquid Blush with Face Brush Long Lasting Smooth Lightweight Smudge Proof Contour+Blush+ Highlighter**Newvenper**£6.02**270 rev3y ago](https://www.amazon.co.uk/dp/B0CBJYP122)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rare Beauty Blush Long-lasting matte blush gentle on the skin and lightweight for everyday wear(HOPE)**Kuisoe**£20.73**4.1★**▲ 196%**](https://www.amazon.co.uk/dp/B0GGMX58VF) [**Rare Beauty Soft Pinch Liquid Blush | Worth**Rare Beauty**£24.04**4.1★**▲ 111%**](https://www.amazon.co.uk/dp/B0C1GWPHX8) [**Rare Beauty Soft Pinch Liquid Blush (Hope)**Rare Beauty**£23.96**4.1★**▲ 70%**](https://www.amazon.co.uk/dp/B09T418D54) [**Rare Beauty Soft Pinch Liquid Blush (Grace) - White - Liquid - Natural - Tube**Rare Beauty**£24.41**4.1★**▲ 55%**](https://www.amazon.co.uk/dp/B08KFMXXJS) [**Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy**Rare Beauty**£19.33**4.1★**▲ 36%**](https://www.amazon.co.uk/dp/B0CZXWGFL5)
**~~View all trending →~~**
## **What buyers say about rare beauty blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“I really like the color”*
**Quality-Overall**17%
*“Nice quality I brought this as a gift my sil was made up she uses this all the time it looks amazing so I might try myself packaging is nice looks good quality the spray is like a mist so doesnt drown you which is fab doesnt leave a horrible damp texture which is good does the job well effectiveness wise it lasts longer than other products good value for money”*
**Advertised Vs Actual Product**17%
*“Does the job”*
**Soft Feel**11%
*“Soft”*
**Allergies**6%
*“No irritation, which was my initially concern”*
**Gifting Purpose**6%
*“Great gift”*
### **What buyers complain about **
**Value For Money**31%
*“Over priced”*
**Color**25%
*“Nice item colour not the best for me”*
**Size-Overall**19%
*“Smaller than expected”*
**Moist/Dry**13%
*“leaves my face very wet”*
**Quality-Overall**6%
*“No better than the cheaper makes”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**15%
**Value For Money**11%
**Functionality-Overall**5%
**Leak-Proof**4%
**Product Condition**4%
**Damage/Burn Hair**2%
**Defective Material/Parts**2%
**Color**2%
**Quality-Overall**2%
## **Common questions**
- **Is rare beauty blush profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the rare beauty blush niche?**
- 6 brands and 70 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in rare beauty blush?**
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 0.5%.
- **When does demand for rare beauty blush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the rare beauty blush niche?**
- Listings span £4.88–£26.61; the average listing price is £17.93 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.
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