---
title: "Rainbow Face Paint — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/rainbow-face-paint"
last_updated: "2026-08-09T13:40:19.294Z"
locale: en
meta:
description: "Niche score 67/100 · £23K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £23K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rainbow Face Paint — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **rainbow face paint**
**Worth a look**
Shows demand growing +281.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 100Conversion 86Competition 77Returns 97Price range 33Avg price 18Brand share 87Review moat 94Quality gap 57
**Growth**
**Incredible****+281.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****119.34**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.42–£21.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.33**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£23K**
£23K/yr · 37K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, rainbow face paint is a £23K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow face paint market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£25K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**38%**
Top 20: 82%
**Open market**
**47%**
- GCCL13% - Bowitzki11% - Oiomniv11% - MIHURO6% - THE TWIDDLERS6% - Aomig5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +281.3% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 11.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/rainbow-face-paint/trend)
## **Top rainbow face paint search terms**
- **rainbow face paint**16K/yr+179.7%5.4% conv. - **pride face paint**7K/yr>1,000%8.2% conv. - **rainbow face paint stick**5K/yr+330.3%12.7% conv. - **split cake face paint**6K/yr+194.4%1.9% conv. - **rainbow face paint block**3K/yr+3.5%2.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/rainbow-face-paint/search-terms)
## **Top rainbow face paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9048%£2K12%£3K16%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)**GCCL**£3.18**4.5★494 rev](https://www.amazon.co.uk/dp/B0B3MZP52X) [2**2 Pack Rainbow Face Paint Sticks for Kids & Adults Easy Wash Face and Body Paint Skin Safe Festival Makeup for Pride Parties Cosplay and Halloween**Oiomniv**£3.64**4.6★100 rev](https://www.amazon.co.uk/dp/B0GFW71R5Q) [3**6 Pack Rainbow Face Paint Paint Sticks for Kids & Adults**MIHURO**£4.40**4.0★5 rev](https://www.amazon.co.uk/dp/B0DC9XWJ2N) [4**THE TWIDDLERS 3 Piece Rainbow Flag Face and Body Paint Sticks - Waterproof LGBTQ Make Up Accessories for Pride Celebrations Festivals and Parades**THE TWIDDLERS**£5.18**4.4★217 rev](https://www.amazon.co.uk/dp/B07BSKBRXB) [5**AOMIG Rainbow Face Paint 4 Pack Pride Face Paint Rainbow Fan Brush Stick Rainbow Flag Face & Body Paints Fancy Dress for Gay Pride Celebrations Parade Cosplay Party Halloween Makeup**Aomig**£3.91**4.2★1,065 rev](https://www.amazon.co.uk/dp/B0B5GPSCD5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations**Namonppy**£4.75**40 rev3mo ago](https://www.amazon.co.uk/dp/B0F13ZHJ89) [**Oiomniv Pride Face PaintTwist-Up Rainbow Face Paint(100+ Uses) + 5 Tattoos Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events**Oiomniv**£4.04**49 rev3mo ago](https://www.amazon.co.uk/dp/B0GFWGYZ14) [**Rainbow Face Paint Sticks 4 Pieces 6 Rainbows Shades Vibrant Face & Body Paint Pride Events Celebration Art Makeup Suitable for Teens Adults Fashion Rainbow Party Accessories**Gubilacrum**£4.16**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWZTZ66Z) [**12 pcs Rainbow Pride Flag Face Paint 10 Rainbows Pride Tattoos Stickers Rainbow Pride Face Body Arms Paint Makeup for LGBTQ Parade Makeup Party or Cosplay**Yunvisty**£4.85**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVJWM6NM) [**Pride Rainbow Face Paint Kit 100 Pcs Face and Body Pride Temporary Tattoos Pride Month Accessories Face Body Paint for Gay LGBTQ Pride Parade Pride Month Celebrations Party and Celebrations**Mexlyca**£4.71**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GS57TCYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flankor Pride Face Paint - 4pcs Rainbow Face Paint Stick LGBT Pride Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe**Flankor**£4.24**4.5★**▲ 83%**](https://www.amazon.co.uk/dp/B0GRXY7TYD) [**Rainbow Face Paint Sticks 4 Pieces 6 Rainbows Shades Vibrant Face & Body Paint Pride Events Celebration Art Makeup Suitable for Teens Adults Fashion Rainbow Party Accessories**Gubilacrum**£4.16**0.0★**▲ 83%**](https://www.amazon.co.uk/dp/B0GWZTZ66Z) [**2 Pack Rainbow Face Paint Sticks for Kids & Adults Easy Wash Face and Body Paint Skin Safe Festival Makeup for Pride Parties Cosplay and Halloween**Oiomniv**£3.64**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0GFW71R5Q) [**Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations**Namonppy**£4.75**4.3★**▲ 83%**](https://www.amazon.co.uk/dp/B0F13ZHJ89) [**Pride Rainbow Face Paint Kit 100 Pcs Face and Body Pride Temporary Tattoos Pride Month Accessories Face Body Paint for Gay LGBTQ Pride Parade Pride Month Celebrations Party and Celebrations**Mexlyca**£4.71**4.8★**▲ 83%**](https://www.amazon.co.uk/dp/B0GS57TCYJ)
**~~View all trending →~~**
## **What buyers say about rainbow face paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Bright colours”*
**Ease Of Use**18%
*“Easy to use”*
**Quality-Overall**14%
*“the results look fantastic”*
**Paint Quality**12%
*“The paint feels gentle on the skin”*
**Value For Money**10%
*“Great Value”*
**Ease Of Application**4%
*“the application is simple”*
**Design-Overall**2%
*“the variety of designs added to the fun”*
**Allergies**2%
*“experienced no irritation”*
**Ease Of Cleaning**1%
*“soap without excessive scrubbing”*
**Advertised Vs Actual Product**1%
*“do the job”*
### **What buyers complain about **
**Stain Resistance**11%
*“Pink stains face”*
**Size-Overall**10%
*“the stick was much shorter than expected so didnt last that long”*
**Color**10%
*“However, I found the colours didnt look very bright on my skin and were quite patchy in their application”*
**Smell**7%
*“Bad smell”*
**Paint Quality**7%
*“Not enough paint”*
**Quality-Overall**6%
*“I am a bit disappointed in the overall usability of this kit”*
**Allergies**4%
*“Not ideal, the only pink which doesnt stain is the pastel rainbow a rest gave all left a rash like stain on my childs face”*
**Value For Money**4%
*“Not worth the price, functional”*
**Natural Resource Wastage**4%
*“its a bit wasteful”*
**Adhesion/Stickiness**3%
*“the stick was much shorter than expected so didnt last that long”*
### **Top return reasons **
**Quality-Overall**22%
**Color**17%
**Paint Quality**15%
**Advertised Vs Actual Product**13%
**Ease Of Use**9%
**Stain Resistance**4%
**Adhesion/Stickiness**4%
**Language Issues**4%
**Texture/Consistency-Overall**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is rainbow face paint profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 35 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +281.3%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the rainbow face paint niche?**
- 26 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in rainbow face paint?**
- Top complaints mined from reviews: Stain Resistance, Size-Overall, Color. The return rate is 0.5%.
- **When does demand for rainbow face paint peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 11.4× the quietest.
- **What does it cost to enter the rainbow face paint niche?**
- Listings span £2.42–£21.26; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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