---
title: "Quash — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/quash"
last_updated: "2026-08-05T22:32:43.873Z"
locale: en
meta:
description: "Niche score 45/100 · £36K/yr market · 11K searches/yr · £20.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £36K/yr market · 11K searches/yr · £20.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quash — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **quash**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 97Competition 25Returns 100Price range 68Avg price 89Brand share 11Review moat 97Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£20.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.99–£35.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£36K**
£36K/yr · 11K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, quash is a £36K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quash market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£52K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- We Can Source It Ltd45% - Non Branded23% - Quash17% - Thompson Cooper Ltd8% - Maybelline3% - Pluto Packaging2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
450350Prime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/quash/trend)
## **Top quash search terms**
- **lipstick remover for glasses**3K/yr-11.8%17.6% conv. - **quash**3K/yr-7.1%19.6% conv. - **quash lipstick remover**3K/yr+7.3%21.5% conv. - **lipstick remover**2K/yr+5.2%10.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/quash/search-terms)
## **Top quash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£5K20%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**We Can Source It Ltd - Lipit Lipstick Remover Starter Kit with Sponge - Powerful 1 Litre Liquid Formula for Removing Lipstick & Grease Marks from Glasses - Ideal for Bars Restaurants and Catering Use**We Can Source It Ltd**£18.03**4.5★92 rev](https://www.amazon.co.uk/dp/B07B59YLNY) [2**Quash Glass Pre-Wash Lipstick Remover Intro Pack**Quash**£35.92**4.8★7 rev](https://www.amazon.co.uk/dp/B0DJFD9DWD) [3**Quash Lipstick Remover Introduction Pack Bar Pub Restaurant**Non Branded**£27.93**4.4★201 rev](https://www.amazon.co.uk/dp/B007Q1R6D0) [4**We Can Source It Ltd - Lipit Lipstick Remover Refill KIT - Contains 2 x 1 Litre Chemical 4 x Replacment Sponges and Measuring Cup**We Can Source It Ltd**£19.91**4.6★27 rev](https://www.amazon.co.uk/dp/B07J5P36HT) [5**We Can Source It Ltd - Lipit Lipstick Remover for Glassware - Powerful 2.5 Litre Liquid Formula for Removing Lipstick & Grease Marks from Glasses - Ideal for Bars Restaurants and Catering Use**We Can Source It Ltd**£18.83**4.7★93 rev](https://www.amazon.co.uk/dp/B084KJH8LP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2.5 Litre Ready To Use Versatile Lipstick Remover For Glassware Tackles Through Tough Stains (1)**Pluto Packaging**£16.99**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMBQMGQ) [**We Can Source It Ltd - Lipit Lipstick Remover for Glassware - Powerful 2.5 Litre Liquid Formula for Removing Lipstick & Grease Marks from Glasses - Ideal for Bars Restaurants and Catering Use**We Can Source It Ltd**£18.83**93 rev1y ago](https://www.amazon.co.uk/dp/B084KJH8LP) [**RightBuy - Lipit Lipstick Remover 5L - Powerful Formula For Removing Lipstick & Residue From Glassware Fast-Acting Safe & Effective Cleaning Solution - Perfect for Bars & Restaurants**RightBuy**£24.83**0 rev1y ago](https://www.amazon.co.uk/dp/B0GPQXBM7T) [**Quash Glass Pre-Wash Lipstick Remover Intro Pack**Quash**£35.92**7 rev1y ago](https://www.amazon.co.uk/dp/B0DJFD9DWD) [**Thompson Cooper Ltd - Quash Concentrate Refill 1 Ltr For Lipstick Remover For Glassware**Thompson Cooper Ltd**£12.26**4 rev2y ago](https://www.amazon.co.uk/dp/B0D81GW92B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RightBuy - Lipit Lipstick Remover 5L - Powerful Formula For Removing Lipstick & Residue From Glassware Fast-Acting Safe & Effective Cleaning Solution - Perfect for Bars & Restaurants**RightBuy**£24.83**0.0★**▲ 261%**](https://www.amazon.co.uk/dp/B0GPQXBM7T) [**We Can Source It Ltd - Lipit Lipstick Remover Starter Kit with Sponge - Powerful 1 Litre Liquid Formula for Removing Lipstick & Grease Marks from Glasses - Ideal for Bars Restaurants and Catering Use**We Can Source It Ltd**£18.03**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B07B59YLNY) [**2.5 Litre Ready To Use Versatile Lipstick Remover For Glassware Tackles Through Tough Stains (1)**Pluto Packaging**£16.99**0.0★**▲ 105%**](https://www.amazon.co.uk/dp/B0FPMBQMGQ) [**Quash Glass Pre-Wash Lipstick Remover Intro Pack**Quash**£35.92**4.8★**▲ 58%**](https://www.amazon.co.uk/dp/B0DJFD9DWD) [**Thompson Cooper Ltd - Quash Concentrate Refill 1 Ltr For Lipstick Remover For Glassware**Thompson Cooper Ltd**£12.26**4.2★**— 1%**](https://www.amazon.co.uk/dp/B0D81GW92B)
**~~View all trending →~~**
## **What buyers say about quash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Decent value for money”*
**Advertised Vs Actual Product**21%
*“As Described”*
**Ease Of Use**21%
*“Easy to use”*
**Ease Of Cleaning**11%
*“Amazing stubborn lipstick remover”*
**Quality-Overall**7%
*“Quality product”*
**Cleansing**7%
*“Easily takes off the lipstick leaving lips feeling calm and clean”*
**Soft Feel**4%
*“Glides on smoothly”*
### **What buyers complain about **
**Value For Money**25%
*“Shame considering it cost £30”*
**Quality-Overall**25%
*“Quality isnt the same”*
**Durability**13%
*“Unfortunately it doesn't last very long”*
### **Top return reasons **
**Advertised Vs Actual Product**44%
**Leak-Proof**33%
**Ease Of Cleaning**11%
**Defective Material/Parts**11%
## **Common questions**
- **Is quash profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the quash niche?**
- 7 brands and 33 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in quash?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 0.0%.
- **When does demand for quash peak?**
- Demand peaks in Apr; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the quash niche?**
- Listings span £4.99–£35.92; the average listing price is £20.62 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.
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