---
title: "Purple Toner — £217K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/purple-toner"
last_updated: "2026-08-09T13:52:36.729Z"
locale: en
meta:
description: "Niche score 40/100 · £217K/yr market · 134K searches/yr · £10.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £217K/yr market · 134K searches/yr · £10.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Toner — £217K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple toner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 34Conversion 97Competition 15Returns 100Price range 18Avg price 35Brand share 0Review moat 25Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£217K**
£217K/yr · 134K searches
**Avg price**
**Okay****£10.17**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,421.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£3.39–£17.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, purple toner is a £217K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple toner market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£203K–£254K**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Fudge88% - FANOLA8% - PROVOKE2% - Jerome Russell2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/purple-toner/trend)
## **Top purple toner search terms**
- **fudge purple shampoo**82K/yr+10.8%16.4% conv. - **purple toner**17K/yr-1.3%3.0% conv. - **fudge purple shampoo and conditioner**6K/yr+5.9%15.1% conv. - **fanola no yellow mask**5K/yr-1.0%9.3% conv. - **fanola no yellow conditioner**6K/yr+10.5%5.0% conv. - **purple toner for bleached hair**6K/yr-2.4%2.5% conv. - **purple hair toner**5K/yr+4.8%0.7% conv. - **fudge clean blonde shampoo**4K/yr-1.2%19.9% conv. - **purple shampoo fudge**3K/yr-5.6%20.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/purple-toner/search-terms)
## **Top purple toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£43K30%£65K40%£87K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml**Fudge**£7.58**4.6★3,714 rev](https://www.amazon.co.uk/dp/B07GXS29TD) [2**Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml**Fudge**£7.84**4.7★9,285 rev](https://www.amazon.co.uk/dp/B07GXSWBLM) [3**Fudge Professional Original Clean Blonde Shampoo Bulk Size Purple Toning for Blonde Hair 1 Litre**Fudge**£16.84**4.7★9,285 rev](https://www.amazon.co.uk/dp/B01LQ6TXLS) [4**Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo Daily Purple Toning for Blonde Hair Bond Repair Technology 250 ml**Fudge**£7.51**4.5★900 rev](https://www.amazon.co.uk/dp/B08V79G71M) [5**Fanola No Yellow Mask Anti-Yellow Mask for Healthy and Vital Blonde Hair Neutralizes Yellow Tones for Pre-Lightened Highlighted and Grey Hair 350**FANOLA**£9.34**4.5★2,747 rev](https://www.amazon.co.uk/dp/B076R7QHJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo Daily Purple Toning for Blonde Hair Bond Repair Technology 250 ml**Fudge**£7.51**900 rev5y ago](https://www.amazon.co.uk/dp/B08V79G71M) [**Fudge Professional Everyday Clean Blonde Damage Rewind Conditioner Daily Purple Toning for Blonde Hair Bond Repair Technology 250 ml**Fudge**£7.35**664 rev5y ago](https://www.amazon.co.uk/dp/B08V73YVDX) [**PROVOKE Touch of Silver Toning Treatment Mask 200ml | Purple Conditioner for Blonde Platinum White or Grey Hair | Purple Shampoo Alternative to Banish Brassy Tones packaging may vary**PROVOKE**£4.35**4,325 rev7y ago](https://www.amazon.co.uk/dp/B07NCX2VCC) [**Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml**Fudge**£7.58**3,714 rev7y ago](https://www.amazon.co.uk/dp/B07GXS29TD) [**Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml**Fudge**£7.84**9,285 rev7y ago](https://www.amazon.co.uk/dp/B07GXSWBLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fanola No Yellow Mask Anti-Yellow Mask for Healthy and Vital Blonde Hair Neutralizes Yellow Tones for Pre-Lightened Highlighted and Grey Hair 350**FANOLA**£9.34**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B076R7QHJ9) [**Fudge Professional Clean Blonde Damage Rewind Conditioner Intense Purple Toning for Blonde Hair Bond Repair Technology Sulfate Free 250 ml**Fudge**£7.85**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B07GXTXC9G) [**Jerome Russell Bblonde Maximum Blonde SILVER Toner | 75ml**Jerome Russell**£3.39**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B018MJKKD2) [**Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml**Fudge**£7.58**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B07GXS29TD) [**Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml**Fudge**£7.84**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B07GXSWBLM)
**~~View all trending →~~**
## **What buyers say about purple toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Shampoo quality is good too”*
**Value For Money**15%
*“Fair price”*
**Color**11%
*“I have so many compliments on the colour”*
**Suitability Colored Hair**10%
*“Best shampoo for blondes, keeps it nice and bright”*
**Smell**9%
*“Nice smell”*
**Advertised Vs Actual Product**6%
*“Does exactly what it should”*
**Ease Of Use**4%
*“Easy to use”*
**Moist/Dry**4%
*“It doesnt leave my hair feeling dry”*
**Soft Feel**3%
*“Fantastic and gentle on hair”*
**Color Fading/Discoloration**2%
*“Keeps yellow tones away”*
### **What buyers complain about **
**Color**28%
*“the purple didnt really neutralise any of the brassyness”*
**Suitability Colored Hair**13%
*“beware if you leave it on too long you'll have violet hair”*
**Moist/Dry**10%
*“Made my hair feel dry”*
**Functionality-Overall**10%
*“Didnt work for me”*
**Size-Overall**7%
*“Its a large bottle”*
**Smell**7%
*“smells a bit weird”*
**Motor Power**3%
*“pump doesnt work”*
**Suitability Short Hair**3%
*“my hair looked dull after use”*
**Leak-Proof**2%
*“at least half the bottle leaked out”*
**Hair Related**2%
*“Left on for only another 10 minutes because my hair is over processed in parts”*
### **Top return reasons **
**Color**100%
## **Common questions**
- **Is purple toner profitable to sell on Amazon United Kingdom?**
- The niche generates £217K/yr across 12 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the purple toner niche?**
- 4 brands and 92 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in purple toner?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 0.0%.
- **When does demand for purple toner peak?**
- Demand peaks in Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the purple toner niche?**
- Listings span £3.39–£17.57; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 4,421 reviews — the moat a new listing must climb.
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