---
title: "Purple Shampoo and Conditioner for Blonde Hair — £196K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/purple-shampoo-and-conditioner-for-blonde-hair"
last_updated: "2026-08-09T16:27:52.511Z"
locale: en
meta:
description: "Niche score 54/100 · £196K/yr market · 194K searches/yr. A deep review moat (4,196 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £196K/yr market · 194K searches/yr. A deep review moat (4,196 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Shampoo and Conditioner for Blonde Hair — £196K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple shampoo and conditioner for blonde hair**
**Worth a look**
Shows low returns (0.0%), but a deep review moat (4,196 avg reviews) keeps it on the watch list.
Market size 39Growth 54Conversion 86Competition 58Returns 100Price range 31Avg price 35Brand share 48Review moat 25Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+26.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£196K**
£196K/yr · 194K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.24**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.21–£21.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,195.68**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, purple shampoo and conditioner for blonde hair is a £196K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo and conditioner for blonde hair market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£205K–£256K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**232**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 98%
**Open market**
**18%**
- Aussie28% - PROVOKE26% - TIGI9% - John Frieda7% - L'Oreal Paris6% - Botanic Hearth6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/purple-shampoo-and-conditioner-for-blonde-hair/trend)
## **Top purple shampoo and conditioner for blonde hair search terms**
- **purple shampoo and conditioner**147K/yr+31.8%8.4% conv. - **aussie purple shampoo**10K/yr+44.6%9.9% conv. - **silver shampoo and conditioner**9K/yr+12.4%5.5% conv. - **aussie purple shampoo and conditioner**8K/yr+5.8%12.7% conv. - **aussie sos blonde and hydrate purple shampoo and conditioner**3K/yr+84.6%9.7% conv. - **shampoo and conditioner for grey hair**4K/yr-6.9%2.0% conv. - **aussie blonde**4K/yr+10.0%6.0% conv. - **aussie blonde shampoo and conditioner**4K/yr-1.4%11.0% conv. - **purple shampoo and conditioner sets**5K/yr-51.9%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/purple-shampoo-and-conditioner-for-blonde-hair/search-terms)
## **Top purple shampoo and conditioner for blonde hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£29K20%£39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PROVOKE Touch Of Silver Brightening Purple Shampoo & Intensive Conditioner 400ml Neutralises Yellow & Orange Tones Formulated With Violet & Blue Pigments**PROVOKE**£9.08**4.6★1,768 rev](https://www.amazon.co.uk/dp/B07XQ6LKRX) [2**Aussie SOS Blonde and Hydrate Purple Shampoo 300ml for Bleached Highlighted and Grey Hair Neutralise Brassy Yellow Tones on Blonde Highlighted and Silver Hair Boost Brightness Softness and Shine**Aussie**£3.27**4.7★470 rev](https://www.amazon.co.uk/dp/B0D2D4P4PV) [3**Aussie Blonde & Hydrate Purple Shampoo And Conditioner Set With Hair Mask. Neutralise Brassy Yellow Tones On Bonde Highlighted & Silver Hair. For Bleached Highlighted And Grey Hair**Aussie**£12.93**4.6★7,912 rev](https://www.amazon.co.uk/dp/B089TPXLD5) [4**Bed Head by TIGI Dumb Blonde Shampoo & Conditioner Set 2x 750ml Keratin Hair Treatment for Bleached & Colour-Treated Hair Moisturising Formula Repairs Dry Damaged Strands**TIGI**£11.44**4.5★8,910 rev](https://www.amazon.co.uk/dp/B01AC3TC0S) [5**Aussie SOS Blonde & Hydrate Set: Purple Shampoo 300ml Conditioner 200ml and Super Serum All in One Leave-In Treatment 160ml**Aussie**£12.02**4.8★53 rev](https://www.amazon.co.uk/dp/B0G135C5XT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine**John Frieda**£4.70**102 rev6mo ago](https://www.amazon.co.uk/dp/B0GC74WKNF) [**John Frieda Violet Crush Shampoo & Conditioner 500ml x2**John Frieda**£19.81**33 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG3X7P2) [**Aussie SOS Blonde & Hydrate Set: Purple Shampoo 300ml Conditioner 200ml and Super Serum All in One Leave-In Treatment 160ml**Aussie**£12.02**53 rev8mo ago](https://www.amazon.co.uk/dp/B0G135C5XT) [**Provoke Touch Of Silver Colour Care Bundle Neutralising Purple Shampoo & Conditioner (200ml Each) with Folding Hairbrush and Mirror Brightens & Protects Colour Restores Moisture for Radiant Hair**BVO Luxe**£8.00**133 rev1y ago](https://www.amazon.co.uk/dp/B0DLX2T23B) [**Aussie SOS Blonde & Hydrate Conditioner 200ml for Bleached Highlighted and Grey Hair**Aussie**£3.45**114 rev1y ago](https://www.amazon.co.uk/dp/B0DCG7S19B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Violet Crush Shampoo & Conditioner 500ml x2**John Frieda**£19.81**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B0GFG3X7P2) [**Aussie SOS Blonde & Hydrate Set: Purple Shampoo 300ml Conditioner 200ml and Super Serum All in One Leave-In Treatment 160ml**Aussie**£12.02**4.8★**▲ 124%**](https://www.amazon.co.uk/dp/B0G135C5XT) [**John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine**John Frieda**£4.70**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0GC74WKNF) [**Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.**Creightons**£1.21**4.5★**▲ 90%**](https://www.amazon.co.uk/dp/B018RTX0MU) [**LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)**L'Oreal Paris**£11.27**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B07YJQL6M3)
**~~View all trending →~~**
## **What buyers say about purple shampoo and conditioner for blonde hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**14%
*“Worth the money”*
**Soft Feel**8%
*“Leaves hair soft”*
**Smell**8%
*“beautiful fragrance”*
**Suitability Colored Hair**8%
*“Overall, its a good everyday shampoo and conditioner set for blonde or highlighted hair”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Color**5%
*“Lovely colour”*
**Moist/Dry**4%
*“It also moisturises”*
**Lather**4%
*“It lathers well”*
**Brightness/Shine/Glow**3%
*“Seems to give it shine”*
### **What buyers complain about **
**Moist/Dry**10%
*“Very dry”*
**Color**8%
*“a horrible colour”*
**Leak-Proof**7%
*“Arrived leaking”*
**Functionality-Overall**5%
*“Doesnt work”*
**Suitability Colored Hair**5%
*“It also appears to have stripped the semi permanent dye from my hair”*
**Smell**5%
*“smells totally different”*
**Value For Money**5%
*“Waste of money”*
**Hair Related**4%
*“Unfortunately not seen much difference with my hair”*
**Thickness**4%
*“The shampoo isn't as thick”*
**Suitability Short Hair**3%
*“Unfortunately not seen much difference with my hair”*
### **Top return reasons **
**Leak-Proof**50%
**Advertised Vs Actual Product**14%
**Ease Of Cleaning**6%
**Thin**6%
**Color**6%
**Functionality-Overall**3%
**Motor Power**3%
**Smell**3%
**Size-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is purple shampoo and conditioner for blonde hair profitable to sell on Amazon United Kingdom?**
- The niche generates £196K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the purple shampoo and conditioner for blonde hair niche?**
- 14 brands and 232 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in purple shampoo and conditioner for blonde hair?**
- Top complaints mined from reviews: Moist/Dry, Color, Leak-Proof. The return rate is 0.0%.
- **When does demand for purple shampoo and conditioner for blonde hair peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the purple shampoo and conditioner for blonde hair niche?**
- Listings span £1.21–£21.18; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 4,196 reviews — the moat a new listing must climb.
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