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divine",{"topic":640,"percentOfMentions":641,"verbatims":642},"Soft Feel",0.115,[643,644,645],"soft to touch","Leaves hair soft","My hair feels soft",{"topic":647,"percentOfMentions":648,"verbatims":649},"Color",0.10619999999999999,[650,651,652],"Good colour","My colour looks a lot fresher and cooler","The colour effect with this product is lovely",{"topic":654,"percentOfMentions":655,"verbatims":656},"Value For Money",0.085,[657,658,659],"Fair price","good value","great value for money",{"topic":661,"percentOfMentions":662,"verbatims":663},"Quality-Overall",0.0843,[664,665,666],"after doing some research the reviews have been good","Overall, a great product that delivers on shine, colour, and condition","Excellent product",{"topic":668,"percentOfMentions":669,"verbatims":670},"Suitability Colored Hair",0.0673,[671,672,673],"nice silvery shine to your blonde hair","Colour excellent for grey\u002Fwhite hair","perfect for my highlighted blonde hair",{"topic":675,"percentOfMentions":676,"verbatims":677},"Brightness\u002FShine\u002FGlow",0.0537,[678,679,680],"Toned, soft & shiny","this really helped to make my hair look super shiny","gives a fantastic shine",{"topic":682,"percentOfMentions":683,"verbatims":684},"Ease Of Use",0.0533,[685,686,687],"Easy to use","easy to manage again","easier to brush",{"topic":689,"percentOfMentions":690,"verbatims":691},"Moist\u002FDry",0.049800000000000004,[692,693,694],"It has helped ease dryness from a lot of recent swimming pool use","hydrates my hair","Nice effect moisturise hair well",{"topic":696,"percentOfMentions":697,"verbatims":698},"Texture\u002FConsistency-Overall",0.021099999999999997,[699,700,701],"The texture is quite creamy","The texture is quite soft","The texture is nice",[703,709,715,722,728,734,740,746,753,760],{"topic":647,"percentOfMentions":704,"verbatims":705},0.1613,[706,707,708],"Had to buy a lot more products to meet the green tinge out","no change in colour","looked like it was going really dark as it developed",{"topic":668,"percentOfMentions":710,"verbatims":711},0.1247,[712,713,714],"it made no difference to my hair colour","This didn't really make my hair any blonder","Beware of using on bleached hair goes greenish grey",{"topic":716,"percentOfMentions":717,"verbatims":718},"Functionality-Overall",0.0825,[719,720,721],"But you have to leave it on for over 30 minutes to see any difference, and even then, it doesn't really do what it says it will","Didn't work for me","it wasn't completely effective",{"topic":689,"percentOfMentions":723,"verbatims":724},0.051500000000000004,[725,726,727],"not dry like some purple products do","left my hair really dry","Left my hair feeling dry",{"topic":654,"percentOfMentions":729,"verbatims":730},0.0404,[731,732,733],"its quite expensive","Waste of money","Maybe too pricey for me",{"topic":661,"percentOfMentions":735,"verbatims":736},0.0253,[737,738,739],"Absolute rubbish","Its definitely not as good as proper toner","Poor quality",{"topic":633,"percentOfMentions":741,"verbatims":742},0.0215,[743,744,745],"And it stinks","smells a bit weird","Has a subtle scent with it",{"topic":747,"percentOfMentions":748,"verbatims":749},"Thickness",0.020499999999999997,[750,751,752],"It was thick","It's a thick cream","Feels quite thin compared to most hair masks",{"topic":754,"percentOfMentions":755,"verbatims":756},"Allergies",0.0155,[757,758,759],"Allergic reaction on my neck after 1st use","Caused allergic reaction","My scalp its itchy when I apply it",{"topic":761,"percentOfMentions":755,"verbatims":762},"Adhesion\u002FStickiness",[763,764],"I find it a bit sticky tbh","My hair feels so sticky for days afterwards - like it's not properly been washed out - despite spending a good while rinsing it all off",[766,769,771,774,775,778,780,781,782],{"reason":767,"pct":768},"Leak-Proof",0.16670000000000001,{"reason":770,"pct":768},"Suitability Straight Hair",{"reason":772,"pct":773},"Hair Related",0.125,{"reason":716,"pct":773},{"reason":776,"pct":777},"Damage\u002FBurn Hair",0.0833,{"reason":779,"pct":777},"Suitability Short Hair",{"reason":668,"pct":777},{"reason":647,"pct":777},{"reason":661,"pct":777},[784,788,792,797,802,807,812,817,822],{"term":33,"volume":785,"growthQoq":786,"conversionRate":787},43477,0.1031,0.0773,{"term":789,"volume":790,"growthQoq":627,"conversionRate":791},"purple mask",10265,0.0526,{"term":793,"volume":794,"growthQoq":795,"conversionRate":796},"blonde hair mask",10294,-0.0752,0.0414,{"term":798,"volume":799,"growthQoq":800,"conversionRate":801},"provoke go icy",9678,-0.1753,0.147,{"term":803,"volume":804,"growthQoq":805,"conversionRate":806},"purple mask for blonde hair",4372,-0.0367,0.0754,{"term":808,"volume":809,"growthQoq":810,"conversionRate":811},"toning mask",4077,-0.0952,0.0192,{"term":813,"volume":814,"growthQoq":815,"conversionRate":816},"silver hair mask",3705,0.0887,0.0556,{"term":818,"volume":819,"growthQoq":820,"conversionRate":821},"go icy shampoo and conditioner",2581,0.0122,0.1823,{"term":823,"volume":824,"growthQoq":825,"conversionRate":826},"bold uniq purple hair mask",2920,-0.2,0.0705,[828,834,839,845,850,855],{"title":829,"href":830,"score":831,"verdict":56,"marketSize":832,"growth90":833},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,199354.35,0.3101,{"title":835,"href":836,"score":831,"verdict":56,"marketSize":837,"growth90":838},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":840,"href":841,"score":831,"verdict":842,"marketSize":843,"growth90":844},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":846,"href":847,"score":831,"verdict":56,"marketSize":848,"growth90":849},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":851,"href":852,"score":831,"verdict":56,"marketSize":853,"growth90":854},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":856,"href":857,"score":831,"verdict":56,"marketSize":858,"growth90":859},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[861,868,875,882,889,892,899,906,913,920,927,934,941,948,955,962,969,976,983],{"nodeId":862,"label":863,"slug":864,"href":865,"nichesTracked":866,"marketSizeTotal":867},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":869,"label":870,"slug":871,"href":872,"nichesTracked":873,"marketSizeTotal":874},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":876,"label":877,"slug":878,"href":879,"nichesTracked":880,"marketSizeTotal":881},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":883,"label":884,"slug":885,"href":886,"nichesTracked":887,"marketSizeTotal":888},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":890,"marketSizeTotal":891},2481,653104681,{"nodeId":893,"label":894,"slug":895,"href":896,"nichesTracked":897,"marketSizeTotal":898},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":900,"label":901,"slug":902,"href":903,"nichesTracked":904,"marketSizeTotal":905},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":907,"label":908,"slug":909,"href":910,"nichesTracked":911,"marketSizeTotal":912},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":914,"label":915,"slug":916,"href":917,"nichesTracked":918,"marketSizeTotal":919},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":921,"label":922,"slug":923,"href":924,"nichesTracked":925,"marketSizeTotal":926},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":928,"label":929,"slug":930,"href":931,"nichesTracked":932,"marketSizeTotal":933},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":935,"label":936,"slug":937,"href":938,"nichesTracked":939,"marketSizeTotal":940},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":942,"label":943,"slug":944,"href":945,"nichesTracked":946,"marketSizeTotal":947},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":949,"label":950,"slug":951,"href":952,"nichesTracked":953,"marketSizeTotal":954},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":956,"label":957,"slug":958,"href":959,"nichesTracked":960,"marketSizeTotal":961},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":963,"label":964,"slug":965,"href":966,"nichesTracked":967,"marketSizeTotal":968},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":970,"label":971,"slug":972,"href":973,"nichesTracked":974,"marketSizeTotal":975},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":977,"label":978,"slug":979,"href":980,"nichesTracked":981,"marketSizeTotal":982},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":984,"label":985,"slug":986,"href":987,"nichesTracked":988,"marketSizeTotal":989},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]