---
title: "Purple Hair Mask — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/purple-hair-mask"
last_updated: "2026-08-09T15:14:32.526Z"
locale: en
meta:
description: "Niche score 50/100 · £72K/yr market · 91K searches/yr · £10.05 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £72K/yr market · 91K searches/yr · £10.05 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Hair Mask — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple hair mask**
**Worth a look**
Shows low returns (0.1%), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 26Conversion 78Competition 57Returns 100Price range 56Avg price 34Brand share 52Review moat 27Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.48–£31.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,793.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£72K**
£72K/yr · 91K searches
According to Flapen's Amazon United Kingdom niche tracking, purple hair mask is a £72K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hair mask market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£80K–£101K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **58%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**162**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**22%**
- PROVOKE37% - John Frieda11% - L'ORÉAL11% - Osmo10% - BOLD UNIQ5% - FANOLA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +0.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/purple-hair-mask/trend)
## **Top purple hair mask search terms**
- **purple hair mask**43K/yr+10.3%7.7% conv. - **purple mask**10K/yr+0.4%5.3% conv. - **blonde hair mask**10K/yr-7.5%4.1% conv. - **provoke go icy**10K/yr-17.5%14.7% conv. - **purple mask for blonde hair**4K/yr-3.7%7.5% conv. - **toning mask**4K/yr-9.5%1.9% conv. - **silver hair mask**4K/yr+8.9%5.6% conv. - **go icy shampoo and conditioner**3K/yr+1.2%18.2% conv. - **bold uniq purple hair mask**3K/yr-20.0%7.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/purple-hair-mask/search-terms)
## **Top purple hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde White and Grey Hair for An Extra Bright Icy Platinum Effect**PROVOKE**£5.14**4.4★1,356 rev](https://www.amazon.co.uk/dp/B07XPVNVMN) [2**LOréal Paris Hair Mask For Brassy Blonde Hair Elvive Colour Protect Purple Mask With Intense Pigments To Neutralise Yellow Tones In Coloured Hair Deeply Nourishing Treatment 250ml**L'ORÉAL**£3.71**4.6★1,317 rev](https://www.amazon.co.uk/dp/B08699WZPZ) [3**PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin**PROVOKE**£3.41**4.4★926 rev](https://www.amazon.co.uk/dp/B0CWPGLYS4) [4**John Frieda Violet Crush Purple Toning Hair Mask for Blonde Hair 250 ml Purple Toning Hair Mask for Brassy Blonde Hair**John Frieda**£5.79**4.5★202 rev](https://www.amazon.co.uk/dp/B09MX1C65D) [5**OSMO Super Silver No Yellow Mask 100 ml Purple Toner Hair Mask for Blonde Bleached & Grey Hair Neutralises Brassy/Yellow Tones & Enhances Cool Silver Colour**Osmo**£5.89**4.6★1,761 rev](https://www.amazon.co.uk/dp/B07H8PVPXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Violet Crush Purple Toning Mask 250ml. Blonde Hair Care for Brassy Hair and Soft Shine**John Frieda**£6.10**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GFFVNGZN) [**John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish**John Frieda**£5.52**48 rev6mo ago](https://www.amazon.co.uk/dp/B0GC5Y9NWM) [**Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***Garnier**£7.62**166 rev8mo ago](https://www.amazon.co.uk/dp/B0FXM18DLY) [**OSMO Super Silver Toning Mask | Nourish Hydrate & Tone for Ashy Results | Violet Purple Pigment | No Yellow or Brass | 75ml.**Osmo**£3.75**86 rev1y ago](https://www.amazon.co.uk/dp/B0F3DMVG4B) [**Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml**Jerome Russell**£8.08**173 rev1y ago](https://www.amazon.co.uk/dp/B0DVGL3KPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Elvital Hair Mask for Blonde Highlighted Grey Hair Neutralises Yellow Tones Colour Shine Purple Deep Mask Against Yellow 1 x 250 ml**L'Oreal Paris**£10.20**4.4★**▲ 266%**](https://www.amazon.co.uk/dp/B0921YMTZH) [**John Frieda Violet Crush Purple Toning Mask 250ml. Blonde Hair Care for Brassy Hair and Soft Shine**John Frieda**£6.10**4.7★**▲ 235%**](https://www.amazon.co.uk/dp/B0GFFVNGZN) [**John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish**John Frieda**£5.52**4.4★**▲ 166%**](https://www.amazon.co.uk/dp/B0GC5Y9NWM) [**Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***Garnier**£7.62**4.0★**▲ 150%**](https://www.amazon.co.uk/dp/B0FXM18DLY) [**OSMO Super Silver Toning Mask | Nourish Hydrate & Tone for Ashy Results | Violet Purple Pigment | No Yellow or Brass | 75ml.**Osmo**£3.75**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0F3DMVG4B)
**~~View all trending →~~**
## **What buyers say about purple hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“The smell is beautiful”*
**Soft Feel**12%
*“soft to touch”*
**Color**11%
*“Good colour”*
**Value For Money**9%
*“Fair price”*
**Quality-Overall**8%
*“after doing some research the reviews have been good”*
**Suitability Colored Hair**7%
*“nice silvery shine to your blonde hair”*
**Brightness/Shine/Glow**5%
*“Toned, soft & shiny”*
**Ease Of Use**5%
*“Easy to use”*
**Moist/Dry**5%
*“It has helped ease dryness from a lot of recent swimming pool use”*
**Texture/Consistency-Overall**2%
*“The texture is quite creamy”*
### **What buyers complain about **
**Color**16%
*“Had to buy a lot more products to meet the green tinge out”*
**Suitability Colored Hair**12%
*“it made no difference to my hair colour”*
**Functionality-Overall**8%
*“But you have to leave it on for over 30 minutes to see any difference, and even then, it doesn't really do what it says it will”*
**Moist/Dry**5%
*“not dry like some purple products do”*
**Value For Money**4%
*“its quite expensive”*
**Quality-Overall**3%
*“Absolute rubbish”*
**Smell**2%
*“And it stinks”*
**Thickness**2%
*“It was thick”*
**Allergies**2%
*“Allergic reaction on my neck after 1st use”*
**Adhesion/Stickiness**2%
*“I find it a bit sticky tbh”*
### **Top return reasons **
**Leak-Proof**17%
**Suitability Straight Hair**17%
**Hair Related**13%
**Functionality-Overall**13%
**Damage/Burn Hair**8%
**Suitability Short Hair**8%
**Suitability Colored Hair**8%
**Color**8%
**Quality-Overall**8%
## **Common questions**
- **Is purple hair mask profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the purple hair mask niche?**
- 17 brands and 162 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in purple hair mask?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for purple hair mask peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the purple hair mask niche?**
- Listings span £2.48–£31.15; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.
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