---
title: "Purple Hair Dye — £241K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/purple-hair-dye"
last_updated: "2026-08-09T20:16:38.222Z"
locale: en
meta:
description: "Niche score 50/100 · £241K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($4.76–$16.32) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £241K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($4.76–$16.32) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Hair Dye — £241K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple hair dye**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($4.76–$16.32) keeps it on the watch list.
Market size 45Growth 26Conversion 38Competition 74Returns 100Price range 11Avg price 20Brand share 37Review moat 25Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£241K**
£241K/yr · 1.1M searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,258.74**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.76–£16.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple hair dye is a £241K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hair dye market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£285K–£357K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**14%**
- LIVE51% - Manic Panic12% - Crazy Color10% - Garnier7% - L'Oreal Paris3% - Smart Beauty3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/purple-hair-dye/trend)
## **Top purple hair dye search terms**
- **purple hair dye**300K/yr-1.3%3.4% conv. - **live hair dye**172K/yr+11.7%2.0% conv. - **schwarzkopf hair dye**148K/yr+1.8%1.3% conv. - **live**190K/yr-8.3%0.1% conv. - **purple hair dye permanent**37K/yr+12.1%3.6% conv. - **live hair dye permanent**37K/yr-7.1%1.4% conv. - **dark purple hair dye**30K/yr-5.7%1.5% conv. - **hair dye purple**20K/yr-1.2%2.9% conv. - **permanent purple hair dye**16K/yr+31.3%2.3% conv. - **schwarzkopf live hair dye**17K/yr+12.6%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/purple-hair-dye/search-terms)
## **Top purple hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7K6%£14K9%£22K12%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes**LIVE**£5.53**3.8★253 rev](https://www.amazon.co.uk/dp/B0G33WV668) [2**Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.59**4.4★854 rev](https://www.amazon.co.uk/dp/B0G372DKTW) [3**Manic Panic High Voltage Electric Amethyst Classic Hair Color 118ml**Manic Panic**£10.98**4.2★17,428 rev](https://www.amazon.co.uk/dp/B0052EWNBS) [4**Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.47**4.4★854 rev](https://www.amazon.co.uk/dp/B0G372DJS3) [5**Garnier Nutrisse Ultra Color 4.26 Ultra Violet Permanent Hair Dye Electrifying Bold 8-Week Colour Up to 100% Grey Coverage Vegan Formula for 3x Shinier & Stronger Hair with 5-Oil Conditioner**Garnier**£5.67**4.4★38,564 rev](https://www.amazon.co.uk/dp/B0B3S1F8WR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes**LIVE**£5.53**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G33WV668) [**Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.59**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G372DKTW) [**Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.47**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G372DJS3) [**Schwarzkopf LIVE Intense Colour 087 Mystic Violet Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.55**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35GWRF4) [**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35QMQ82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**4.4★**▲ 143%**](https://www.amazon.co.uk/dp/B0G371TNQF) [**Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.47**4.4★**▲ 118%**](https://www.amazon.co.uk/dp/B0G372DJS3) [**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B0G35QMQ82) [**Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.59**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0G372DKTW) [**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**3.8★**▲ 86%**](https://www.amazon.co.uk/dp/B0G34RJ1RT)
**~~View all trending →~~**
## **What buyers say about purple hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Bright color”*
**Ease Of Use**6%
*“Easy to use”*
**Suitability Colored Hair**5%
*“Works well on dark hair”*
**Quality-Overall**5%
*“Grate quality, very easy to use”*
**Value For Money**5%
*“Good price”*
**Ease Of Application**4%
*“it is easy to self apply”*
**Smell**3%
*“it doesnt smell bad”*
**Advertised Vs Actual Product**3%
*“Just what i wanted”*
**Coverage**3%
*“Good coverage”*
**Durability**2%
*“Colour lasts well”*
### **What buyers complain about **
**Color**32%
*“Colour not as described”*
**Suitability Colored Hair**12%
*“so not suitable for my hair colour”*
**Durability**5%
*“Did not last”*
**Functionality-Overall**4%
*“It didn't take very well”*
**Hair Related**3%
*“Absolutely rubbish my hair has come out orange on the top of my head dont buy”*
**Advertised Vs Actual Product**2%
*“Not as shown in pictures”*
**Smell**2%
*“The smell is so strong”*
**Leak-Proof**2%
*“bottle came open and leaking”*
**Color Fading/Discoloration**2%
*“Why is it bleeding after 2+ weeks”*
**Value For Money**2%
*“Think these are expensive”*
### **Top return reasons **
**Color**86%
**Leak-Proof**14%
## **Common questions**
- **Is purple hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £241K/yr across 39 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the purple hair dye niche?**
- 13 brands and 111 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in purple hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.0%.
- **When does demand for purple hair dye peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the purple hair dye niche?**
- Listings span £4.76–£16.32; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.
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