---
title: "Purple Conditioner — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/purple-conditioner"
last_updated: "2026-08-06T03:53:45.925Z"
locale: en
meta:
description: "Niche score 43/100 · £74K/yr market · 87K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £74K/yr market · 87K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Conditioner — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple conditioner**
**Skip it**
Pricing outside the sweet spot ($5.72 avg) — this niche doesn't clear our bar today.
Market size 19Growth 44Conversion 97Competition 20Returns 100Price range 22Avg price 16Brand share 31Review moat 61Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,059.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£1.21–£18.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£74K**
£74K/yr · 87K searches
**Avg price**
**Bad****£5.72**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple conditioner is a £74K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple conditioner market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£72K–£86K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **31%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**10%**
- PROVOKE49% - L'ORÉAL12% - Creightons11% - John Frieda8% - Aussie6% - OLAPLEX4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/purple-conditioner/trend)
## **Top purple conditioner search terms**
- **purple conditioner**54K/yr+11.7%13.2% conv. - **purple conditioner for blonde hair**11K/yr+19.4%10.6% conv. - **silver conditioner**7K/yr+15.2%9.5% conv. - **provoke touch of silver conditioner**4K/yr+128.7%17.9% conv. - **provoke conditioner**7K/yr-9.6%14.8% conv. - **purple conditioner for grey hair**3K/yr-6.7%8.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/purple-conditioner/search-terms)
## **Top purple conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PROVOKE Touch of Silver Intensive Conditioner - for Blonde Platinum White or Grey Hair - 200 ml**PROVOKE**£2.63**4.6★2,711 rev](https://www.amazon.co.uk/dp/B00CM6YX94) [2**PROVOKE Touch Of Silver Colour Care Conditioner Purple 400ml**PROVOKE**£2.47**4.5★247 rev](https://www.amazon.co.uk/dp/B07XL2B6LN) [3**LOreal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner Neutralises Yellow Orange & Brassy Tones Nourishes Highlighted Blonde Brunette & Grey Hair 150ml**L'ORÉAL**£2.88**4.6★1,836 rev](https://www.amazon.co.uk/dp/B07KSN6T4P) [4**Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml**Creightons**£1.65**4.5★258 rev](https://www.amazon.co.uk/dp/B01LXU3FXF) [5**John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support**John Frieda**£4.39**4.6★53 rev](https://www.amazon.co.uk/dp/B0GC7KMX2F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support**John Frieda**£4.39**53 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7KMX2F) [**Aussie SOS Blonde & Hydrate Conditioner 200ml for Bleached Highlighted and Grey Hair**Aussie**£3.45**114 rev1y ago](https://www.amazon.co.uk/dp/B0DCG7S19B) [**Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£18.91**2,137 rev2y ago](https://www.amazon.co.uk/dp/B0CGFYR4JQ) [**Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml**Creightons**£1.65**258 rev4y ago](https://www.amazon.co.uk/dp/B01LXU3FXF) [**LOréal Professionnel Conditioner For Grey White or Light Blonde Hair Serie Expert Silver 200 ml**L'Oréal Professionnel Paris**£12.05**1,122 rev5y ago](https://www.amazon.co.uk/dp/B0971D7NZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.**Creightons**£1.21**4.5★**▲ 134%**](https://www.amazon.co.uk/dp/B018RTX0MU) [**John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support**John Frieda**£4.39**4.6★**▲ 129%**](https://www.amazon.co.uk/dp/B0GC7KMX2F) [**Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml**Creightons**£1.65**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B01LXU3FXF) [**PROVOKE Touch of Silver Intensive Conditioner - for Blonde Platinum White or Grey Hair - 200 ml**PROVOKE**£2.63**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B00CM6YX94) [**Fudge Professional Clean Blonde Damage Rewind Conditioner Intense Purple Toning for Blonde Hair Bond Repair Technology Sulfate Free 250 ml**Fudge**£7.85**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B07GXTXC9G)
**~~View all trending →~~**
## **What buyers say about purple conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good for price”*
**Quality-Overall**15%
*“Excellent product”*
**Soft Feel**10%
*“Soft and silky”*
**Smell**9%
*“The scent is also lovely – clean”*
**Advertised Vs Actual Product**7%
*“Does what it says”*
**Color**6%
*“I recieved so many compliments re my colour”*
**Moist/Dry**5%
*“Nice effect moisturise hair well”*
**Suitability Colored Hair**4%
*“Brightens hair”*
**Suitability Straight Hair**3%
*“I find that these products really help keep my hair in good shape”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Moist/Dry**17%
*“it is INCREDIBLY drying”*
**Functionality-Overall**11%
*“Didnt work for me”*
**Color**6%
*“it had a little copper colour in it”*
**Quality-Overall**5%
*“not so good as a conditioner”*
**Suitability Colored Hair**4%
*“I personally struggle to see much of a difference in the sense of the purple toning element BUT in defence of the product I have almost white hair that requires toners not just purple shampoo/conditioner's”*
**Value For Money**4%
*“The cost is too expensive”*
**Smell**3%
*“Great conditioner, smell not to my taste”*
**Hair Related**3%
*“Unfortunately not seen much difference with my hair”*
**Thickness**3%
*“A little disappointed lovely thick texture”*
**Allergies**2%
*“did get a rash from the product please do a patch test first”*
## **Common questions**
- **Is purple conditioner profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the purple conditioner niche?**
- 10 brands and 92 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in purple conditioner?**
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Color. The return rate is 0.0%.
- **When does demand for purple conditioner peak?**
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the purple conditioner niche?**
- Listings span £1.21–£18.91; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.
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