---
title: "Search terms — pureology shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pureology-shampoo/search-terms"
last_updated: "2026-08-09T15:13:03.388Z"
locale: en
meta:
  description: "Niche score 47/100 · £197K/yr market · 244K searches/yr · £8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £197K/yr market · 244K searches/yr · £8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — pureology shampoo - Flapen"
---

# **pureology shampoo**

**Skip it**

Soft demand (-8.4% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 21Conversion 86Competition 53Returns 100Price range 50Avg price 23Brand share 32Review moat 24Quality gap 30

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£2.97–£26.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£197K**

£197K/yr · 244K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,340.26**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.30**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch

## Search terms