---
title: "Puppy Brush — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/puppy-brush"
last_updated: "2026-08-09T15:54:36.890Z"
locale: en
meta:
description: "Niche score 51/100 · £42K/yr market · 78K searches/yr. Prices mostly outside the sweet spot ($3.16–$11.70) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £42K/yr market · 78K searches/yr. Prices mostly outside the sweet spot ($3.16–$11.70) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Puppy Brush — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **puppy brush**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($3.16–$11.70) keeps it on the watch list.
Market size 11Growth 23Conversion 79Competition 75Returns 97Price range 0Avg price 19Brand share 68Review moat 54Quality gap 67
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,334.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.68**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 78K searches
**Price range**
**Bad****£3.16–£11.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, puppy brush is a £42K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puppy brush market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£53K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**64%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**32%**
- Pet Teezer34% - Vinabo13% - BUGALUGS8% - Ancol5% - Brillirare4% - SOL4%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -4.0% search growth over the last 90 days.
2K1KNov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/puppy-brush/trend)
## **Top puppy brush search terms**
- **puppy brush**28K/yr+0.2%6.6% conv. - **puppy brushes for grooming**14K/yr-13.8%7.3% conv. - **soft dog brush**8K/yr-7.6%9.1% conv. - **puppy grooming brush**6K/yr+12.6%7.5% conv. - **small dog brush**5K/yr-19.9%5.4% conv. - **pet teezer**4K/yr+2.4%8.8% conv. - **pet teezer dog brush**5K/yr+1.4%12.2% conv. - **dog tangle teezer brush**4K/yr-12.8%11.0% conv. - **puppy brush for small dogs**4K/yr+10.9%7.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/puppy-brush/search-terms)
## **Top puppy brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tangle Teezer | Pet Teezer | Puppy Grooming Brush | Short Medium Hair | Soft Bristles to Detangle Knots | Mint**Pet Teezer**£8.52**4.5★827 rev](https://www.amazon.co.uk/dp/B08F354SRM) [2**Vinabo Brush for Dogs and Cats Self-Cleaning for Small Dogs Cat Brush Pet Brush for Dogs and Cats Eliminate Tomentose Undercoat Tangles-Blue**Vinabo**£4.63**4.5★7,702 rev](https://www.amazon.co.uk/dp/B0BPPBLC5W) [3**Tangle Teezer Small Pet Teezer Small De-Shedding Grooming Brush - Dry or Bath Brush - The Perfect Deshedding Brush for Dogs - Navy & Sky Blue**Pet Teezer**£7.94**4.5★3,176 rev](https://www.amazon.co.uk/dp/B081ZQPVYQ) [4**Tangle Teezer Small Pet Teezer Small Detangling Dog Grooming Brush - For Dry Hair or Bath - The Perfect Detangling Brush for Dogs - Lilac & Yellow**Pet Teezer**£8.58**4.4★3,416 rev](https://www.amazon.co.uk/dp/B081ZR1V9S) [5**Tangle Teezer Large Pet Teezer De-Shedding Grooming Brush - Dry or Bath Brush - The Perfect Deshedding Brush for Dogs - Purple & Grey**Pet Teezer**£9.01**4.5★3,176 rev](https://www.amazon.co.uk/dp/B07MWWGR56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tangle Teezer | Pet Teezer | Puppy Grooming Brush | Short Medium Hair | Soft Bristles to Detangle Knots | Lilac**Pet Teezer**£8.97**827 rev6mo ago](https://www.amazon.co.uk/dp/B0GFW7W5P2) [**Diboniur Cat Dog Brush Pet Brush for Long and Short Hair Self-cleaning Dog Grooming Tool Portable Loosens Tangles (Pink)**Diboniur**£5.59**178 rev7mo ago](https://www.amazon.co.uk/dp/B0G5281HC4) [**2 Pcs Puppy Brushes for Small Dogs Soft Puppy Brush Gentle Pet Grooming Brushes for Cat & Shorthaired Dog for Yorkie Shih Tzu Maltipoo Maltese (Pink (15 cm) Blue (19 cm))**DWJSYXEI**£4.87**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMKLLFQ) [**2 Pcs Puppy Brush for Small Dogs Puppy Brushes for Grooming Soft Dog Brush Portable Pet Hair Remover for Travel & Home Use (Pink & Rose Red)**CBRPVT**£6.16**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FLPGFLHV) [**2 Pcs Puppy Brush Dog Brushes for Grooming Soft Dog Brush Gentle Puppy Dog Hair Remover Brushes for Teddy Yorkies Maltese Shih Tzu Chihuahua Grooming (Pink Blue)**DXPETA**£7.20**32 rev1y ago](https://www.amazon.co.uk/dp/B0FDWRPKWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diboniur Cat Dog Brush Pet Brush for Long and Short Hair Self-cleaning Dog Grooming Tool Portable Loosens Tangles (Pink)**Diboniur**£5.59**4.4★**▲ 224%**](https://www.amazon.co.uk/dp/B0G5281HC4) [**Tangle Teezer | Pet Teezer | Puppy Grooming Brush | Short Medium Hair | Soft Bristles to Detangle Knots | Lilac**Pet Teezer**£8.97**4.5★**▲ 177%**](https://www.amazon.co.uk/dp/B0GFW7W5P2) [**BRILLIRARE 2 Pack Dog Grooming Brush Premium Soft Silicone Pet Bath Brushes with Adjustable Handle Shampoo Soothing Comb for Wet Dry Long Short Haired Dogs & Cats Massaging Deshedding**Brillirare**£3.41**4.3★**▲ 101%**](https://www.amazon.co.uk/dp/B0D99L9ZS4) [**Vinabo Brush for Dogs and Cats Self-Cleaning for Small Dogs Cat Brush Pet Brush for Dogs and Cats Eliminate Tomentose Undercoat Tangles-Cinnamon**Vinabo**£4.49**4.5★**▲ 86%**](https://www.amazon.co.uk/dp/B0CFLHQR8V) [**Bugalugs Dog Shampoo Bath Brush & Cat Brush use wet or dry as grooming brush for grooming & bath bathing use alongside our shampoo for smelly dogs & cat shampoo**BUGALUGS**£7.48**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0DGVNH5JV)
**~~View all trending →~~**
## **What buyers say about puppy brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**20%
*“Hair removal is gentle”*
**Quality-Overall**14%
*“they seem well made”*
**Ease Of Use**10%
*“EASY TO USE”*
**Brush Quality**10%
*“Brilliant brush for my dog”*
**Value For Money**10%
*“reasonable”*
**Ease Of Cleaning**6%
*“its clean for its next use”*
**Advertised Vs Actual Product**6%
*“Does exactly what it says”*
**Soft Feel**5%
*“Super soft”*
**Pet Friendly**4%
*“Bought it for my dog 🐶 he loves it”*
**Efficiency**2%
*“effective”*
### **What buyers complain about **
**Durability**11%
*“easily broke”*
**Size-Overall**10%
*“Not fit for purpose”*
**Quality-Overall**9%
*“Not as good as cheaper make”*
**Value For Money**9%
*“Waste of money”*
**Hard Feel**9%
*“Also very rough on our dog”*
**Suitability Short Hair**7%
*“Doesnt work for short hair cats”*
**Functionality-Overall**6%
*“Didn't work”*
**Ease Of Use**5%
*“Tough to use”*
**Hair Related**3%
*“got twice as much hair it my dog”*
**Suitability Long Hair**2%
*“Not good for long coat GSD”*
### **Top return reasons **
**Functionality-Overall**30%
**Size-Overall**19%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Suitability Short Hair**6%
**Hard Feel**5%
**Suitability Long Hair**5%
**Compatibility-Overall**3%
**Strength**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is puppy brush profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 41 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the puppy brush niche?**
- 29 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in puppy brush?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.6%.
- **What does it cost to enter the puppy brush niche?**
- Listings span £3.16–£11.70; the average listing price is £6.68 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.
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