---
title: "Pumpkin Seed Oil — £1.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/pumpkin-seed-oil"
last_updated: "2026-08-09T10:56:45.600Z"
locale: en
meta:
description: "Niche score 62/100 · £1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Seed Oil — £1.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin seed oil**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 86Growth 21Conversion 80Competition 55Returns 100Price range 40Avg price 42Brand share 81Review moat 25Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.5M**
£1.5M/yr · 1.6M searches
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.99**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.47–£21.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,858.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pumpkin seed oil is a £1.5M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin seed oil market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.4M–£1.6M**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**54%**
Top 20: 94%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**42%**
- ALPHA0122% - NEW LEAF PRODUCTS13% - RKPROUC8% - Nutrivo7% - Dibab5% - Carlyle4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/pumpkin-seed-oil/trend)
## **Top pumpkin seed oil search terms**
- **pumpkin seed oil capsules**449K/yr-15.9%9.7% conv. - **pumpkin seed oil**550K/yr-23.8%6.7% conv. - **pumpkin seed oil with saw palmetto**176K/yr+6.4%3.5% conv. - **saw palmetto and pumpkin seed oil**75K/yr+20.6%2.0% conv. - **pumpkin seed oil for hair growth**97K/yr-12.0%4.9% conv. - **bloom and bond pumpkin seed oil capsules**32K/yr-4.7%1.6% conv. - **bloom and bond pumpkin seed oil**13K/yr+411.1%1.5% conv. - **pumpkin seed oil capsules with saw palmetto**16K/yr+44.1%3.8% conv. - **glov pumpkin seed oil**4K/yr+0.0%2.2% conv. - **cold pressed pumpkin seed oil**15K/yr-1.9%6.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/pumpkin-seed-oil/search-terms)
## **Top pumpkin seed oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£146K20%£291K30%£437K40%£582K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pumpkin Seed Oil 3000mg 70% Linoleic & Oleic Acid 90 Softgels 100% Cold Pressed No Additives Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.31**4.5★1,585 rev](https://www.amazon.co.uk/dp/B09883RWZW) [2**Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid**NEW LEAF PRODUCTS**£8.40**4.6★46 rev](https://www.amazon.co.uk/dp/B0GS6ZKC69) [3**Pumpkin Seed Oil Capsules 3000mg (per 3 Soft Gel Serving) | 120 Capsules | Cold Pressed | Pumpkin Seed Oil for Hair Prostate and Bladder | UK Made**Nutrivo**£7.64**4.5★478 rev](https://www.amazon.co.uk/dp/B0DH67G417) [4**300PCS Pumpkins Seed Oil Capsules Pumpkin&Seed Oil 2 in 1 for Hair Growth Cold Pressed Supports Hair Heart Skin Supplement Pumpkins Seed Extract Powder PumpkinSeed Herbal Supplement**RKPROUC**£16.08**4.2★234 rev](https://www.amazon.co.uk/dp/B0FB428FN7) [5**Pumpkin Seed Oil Capsules with Saw Palmetto Cold Pressed 3000mg Hair Growth & Prostate Support Vegan High Strength 180 Capsules**Dibab**£20.96**3.2★7 rev](https://www.amazon.co.uk/dp/B0GD5Q7V92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pumpkin Seed Oil Capsules with Saw Palmetto 3000mg Cold Pressed for Hair Growth & Prostate Support Vegan High Strength (180 capsules)**JIAZAWA**£21.47**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GY3ZKZ65) [**Pumpkin Seed Oil Capsules 3000mg (Per 3 Softgels) Cold Pressed High Strength Omega 6 & 9 (Linoleic & Oleic Acid) UK Made Food Supplement 120 Softgels (40 Servings)**Supplement Tree**£5.47**29 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5134W3) [**Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid**NEW LEAF PRODUCTS**£8.40**46 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6ZKC69) [**Zipvit Pumpkin Seed Oil Capsules 3000mg 120 Softgels 60% Linoleic & Oleic Acid 100% Cold Pressed Pumpkin Seeds Naturally Rich in Omega 6 & 9**Zipvit**£6.65**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPGHTFC) [**Pumpkin Seed Oil Capsules with Saw Palmetto Cold Pressed 3000mg Hair Growth & Prostate Support Vegan High Strength 180 Capsules**Dibab**£20.96**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GD5Q7V92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handcraft Blends Cold-Pressed Organic Pumpkin Seed Oil in Glass Bottle - 118 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Hair Skin Nails and Body - Aromatherapy**Handcraft Blends**£8.38**4.5★**▲ 331%**](https://www.amazon.co.uk/dp/B0F45BXMBV) [**Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid**NEW LEAF PRODUCTS**£8.40**4.6★**▲ 328%**](https://www.amazon.co.uk/dp/B0GS6ZKC69) [**Pumpkin Seed Oil Capsules with Saw Palmetto 3000mg Cold Pressed for Hair Growth & Prostate Support Vegan High Strength (180 capsules)**JIAZAWA**£21.47**5.0★**▲ 322%**](https://www.amazon.co.uk/dp/B0GY3ZKZ65) [**Pumpkin Seed Oil Capsules 3000mg (Per 3 Softgels) Cold Pressed High Strength Omega 6 & 9 (Linoleic & Oleic Acid) UK Made Food Supplement 120 Softgels (40 Servings)**Supplement Tree**£5.47**4.4★**▲ 320%**](https://www.amazon.co.uk/dp/B0GT5134W3) [**Pumpkin Seed Oil Capsules 300 Softgels | 3000mg Cold Pressed & Pure Virgin Oil | Supports Hair Urinary Bladder & Prostate Health Immune | Vegan Non-GMO**Skiseoy**£15.35**3.9★**▲ 313%**](https://www.amazon.co.uk/dp/B0FJS6BN13)
**~~View all trending →~~**
## **What buyers say about pumpkin seed oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“good quality product which arrived promptly”*
**Hair Growth**15%
*“this has helped me get new hair growing through”*
**Value For Money**15%
*“Good value for money”*
**Ease Of Chewing/Swallowing**7%
*“I dont have any issues swallowing them as I do with some”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Arrived as described”*
**Taste-Overall**3%
*“Lovely taste”*
**Vitamin**3%
*“Great supplement”*
**Smell**3%
*“Lovely aroma”*
**Nutritional Content**2%
*“they have many more health benefits too”*
### **What buyers complain about **
**Size-Overall**16%
*“They are quite small”*
**Smell**6%
*“These also have a pungent smell”*
**Taste-Overall**5%
*“theres no strong taste”*
**Dosage**4%
*“These capsules are 1000mg, not 3000mg”*
**Ease Of Chewing/Swallowing**4%
*“I'm having an issue swallowing them”*
**Vegan/Organic**4%
*“so no good for vegetarians or vegans”*
**Advertised Vs Actual Product**3%
*“Misleading product information”*
**Side Effects**3%
*“Side effects”*
**Oily/Greasy**3%
*“Very oily”*
**Allergies**2%
*“Not for me/reaction”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Smell**14%
**Ingredients-Overall**11%
**Leak-Proof**8%
**Certifications**7%
**Color**5%
**Value For Money**5%
**Ethically/Sustainably Sourced**5%
**Vegan/Organic**4%
**Massage Quality**3%
## **Common questions**
- **Is pumpkin seed oil profitable to sell on Amazon United Kingdom?**
- The niche generates £1.5M/yr across 28 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the pumpkin seed oil niche?**
- 25 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in pumpkin seed oil?**
- Top complaints mined from reviews: Size-Overall, Smell, Taste-Overall. The return rate is 0.1%.
- **When does demand for pumpkin seed oil peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pumpkin seed oil niche?**
- Listings span £5.47–£21.47; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 4,858 reviews — the moat a new listing must climb.
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