---
title: "Psoriasis Scalp Treatment — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/psoriasis-scalp-treatment"
last_updated: "2026-08-09T18:44:21.131Z"
locale: en
meta:
description: "Niche score 47/100 · £139K/yr market · 154K searches/yr · £10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £139K/yr market · 154K searches/yr · £10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Psoriasis Scalp Treatment — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **psoriasis scalp treatment**
**Skip it**
Soft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 13Conversion 81Competition 35Returns 99Price range 24Avg price 38Brand share 60Review moat 49Quality gap 60
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,585.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.61**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£139K**
£139K/yr · 154K searches
**Price range**
**Bad****£4.70–£18.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, psoriasis scalp treatment is a £139K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psoriasis scalp treatment market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£106K–£133K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**26%**
- Eucerin37% - Nizoral11% - Polytar8% - Sea Magik7% - The INKEY List6% - Neutrogena5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
4K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/psoriasis-scalp-treatment/trend)
## **Top psoriasis scalp treatment search terms**
- **psoriasis scalp treatment**40K/yr-34.4%7.0% conv. - **scalp psoriasis treatment**22K/yr-16.5%6.9% conv. - **betnovate scalp application**16K/yr-20.6%2.5% conv. - **betacap scalp application**14K/yr-24.1%1.7% conv. - **eucerin scalp treatment**11K/yr-23.2%21.4% conv. - **eucerin dermocapillaire calming urea scalp treatment**6K/yr-16.5%21.8% conv. - **betacap**7K/yr+14.8%2.6% conv. - **scalp acne treatment**6K/yr+25.6%4.3% conv. - **scalp psoriasis**10K/yr-59.8%6.5% conv. - **scalp eczema treatment**4K/yr-22.4%5.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/psoriasis-scalp-treatment/search-terms)
## **Top psoriasis scalp treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£42K40%£56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum**Eucerin**£9.82**4.3★3,081 rev](https://www.amazon.co.uk/dp/B00CBTL4YO) [2**Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml**Nizoral**£5.72**4.4★793 rev](https://www.amazon.co.uk/dp/B0D73H447R) [3**Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml**Polytar**£8.90**4.5★5,466 rev](https://www.amazon.co.uk/dp/B07NPW27GG) [4**Sea Magik - Salicylic Acid Shampoo for Psoriasis & Itchy Scalp Relief Soothing Antibacterial Seaweed Treatment for Medicated Conditions Like Folliculitis Eczema & Scalp Acne Cruelty-Free (300ml)**Sea Magik**£9.29**4.3★1,128 rev](https://www.amazon.co.uk/dp/B08NPPK4CX) [5**The INKEY List Salicylic Acid Exfoliating Scalp Treatment 150ml Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types**The INKEY List**£9.19**4.4★1,726 rev](https://www.amazon.co.uk/dp/B09K8GQW8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Psoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml**Swiftalyn**£8.67**17 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJZHQMG) [**Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free**Kopa Haiku**£17.58**298 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ3K3B2) [**Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil**Recuren Plus**£18.29**434 rev5mo ago](https://www.amazon.co.uk/dp/B0GL2T9QSZ) [**Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation**PHARMBANNER**£16.64**1,541 rev1y ago](https://www.amazon.co.uk/dp/B0FGGTST5H) [**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary**Neutrogena**£5.88**1,935 rev1y ago](https://www.amazon.co.uk/dp/B0DSGCJSZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Psoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml**Swiftalyn**£8.67**4.9★**▲ 350%**](https://www.amazon.co.uk/dp/B0GWJZHQMG) [**Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil**Recuren Plus**£18.29**4.7★**▲ 184%**](https://www.amazon.co.uk/dp/B0GL2T9QSZ) [**Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free**Kopa Haiku**£17.58**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B0GLQ3K3B2) [**Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free**Eucerin**£9.52**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B009P0V9UQ) [**Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml**Nizoral**£5.72**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0D73H447R)
**~~View all trending →~~**
## **What buyers say about psoriasis scalp treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent Product”*
**Allergies**9%
*“No more itching”*
**Smell**8%
*“doesnt stink”*
**Value For Money**8%
*“Good price”*
**Advertised Vs Actual Product**7%
*“As described”*
**Efficiency**6%
*“Works perfectly”*
**Hair Growth**5%
*“Best shampoo for scalp problems”*
**Soft Feel**3%
*“my hair is really soft”*
**Cleansing**3%
*“Clean hair”*
**Moist/Dry**3%
*“Perfect for dry and sensitive skin”*
### **What buyers complain about **
**Allergies**21%
*“Around my ears became sore”*
**Functionality-Overall**16%
*“No result st all”*
**Value For Money**9%
*“Expensive”*
**Smell**7%
*“Smells bad”*
**Symptom Reduction**4%
*“It's not made a sucnificent improvement as yet”*
**Moist/Dry**3%
*“does not hydrate atall”*
**Skin Health**2%
*“This product is very harsh on the skin”*
**Oily/Greasy**2%
*“My hair gets oily after a day however I tried this product for the first time”*
**Leak-Proof**2%
*“on this occassion it arrived unsealed and leaking”*
**Ingredients-Overall**2%
*“the ingredients on Amazon do not match the ingredients on the bottle”*
### **Top return reasons **
**Leak-Proof**29%
**Functionality-Overall**15%
**Advertised Vs Actual Product**8%
**Ingredients-Overall**5%
**Suitability Short Hair**5%
**Product Condition**4%
**Value For Money**3%
**Damage/Burn Hair**3%
**Moist/Dry**3%
**Quality-Overall**3%
## **Common questions**
- **Is psoriasis scalp treatment profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the psoriasis scalp treatment niche?**
- 14 brands and 100 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in psoriasis scalp treatment?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for psoriasis scalp treatment peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the psoriasis scalp treatment niche?**
- Listings span £4.70–£18.29; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.
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