---
title: "Psoriasis Cream — £186K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/psoriasis-cream"
last_updated: "2026-08-09T15:54:37.124Z"
locale: en
meta:
description: "Niche score 51/100 · £186K/yr market · 244K searches/yr · £10.04 avg price. Soft demand (-16.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £186K/yr market · 244K searches/yr · £10.04 avg price. Soft demand (-16.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Psoriasis Cream — £186K/yr Amazon UK Niche (2026) - Flapen"
---
# **psoriasis cream**
**Worth a look**
Shows low returns (0.0%), but soft demand (-16.1% this quarter) keeps it on the watch list.
Market size 37Growth 17Conversion 77Competition 43Returns 100Price range 49Avg price 34Brand share 61Review moat 38Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.78–£24.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,724.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£186K**
£186K/yr · 244K searches
**Avg price**
**Okay****£10.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, psoriasis cream is a £186K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psoriasis cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£151K–£201K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**26%**
- E4527% - AECECI19% - Doublebase8% - Hydromol8% - Epaderm8% - Oilatum5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/psoriasis-cream/trend)
## **Top psoriasis cream search terms**
- **psoriasis cream**104K/yr-14.2%6.3% conv. - **psoriasis**33K/yr-11.8%1.9% conv. - **psoriasis cream that works**38K/yr-7.3%5.0% conv. - **psoriasis treatment**20K/yr-43.5%2.8% conv. - **cream for psoriasis**10K/yr+2.8%4.2% conv. - **e45 psoriasis cream**9K/yr-1.4%16.6% conv. - **vitamin d cream for psoriasis**4K/yr+26.8%3.5% conv. - **extreme psoriasis cream**2K/yr+31.7%4.5% conv. - **psoriasis ointment**4K/yr-13.3%5.9% conv. - **e45 psoriasis relief cream**2K/yr+5.7%19.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/psoriasis-cream/search-terms)
## **Top psoriasis cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£37K30%£56K40%£74K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**E45 Psoriasis Cream 50 ml Treatment for Psoriasis Symptoms to Reduce Scaling Itching Redness Roughness Dry Hard Skin Moisturising E45 Cream Relieve Irritated Skin**E45**£12.06**4.5★906 rev](https://www.amazon.co.uk/dp/B095X1T5Y5) [2**100ml Emollient Cream for Eczema Psoriasis Dermatitis Soothing Hydrating Relief for Itchy Irritated Skin Protective Layer Moisturiser Suitable All Ages**AECECI**£11.79**4.5★73 rev](https://www.amazon.co.uk/dp/B0FKTBJPW5) [3**Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub**Hydromol**£7.99**4.6★3,708 rev](https://www.amazon.co.uk/dp/B006EI1Q5K) [4**Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump**Epaderm**£9.71**4.7★5,708 rev](https://www.amazon.co.uk/dp/B006EI0OLM) [5**Psoriasis Cream Intensive Moisturiser for Dry Flaky & Itchy Skin Relief Soothes Protects Sensitive Skin Fragrance Free Non-Greasy Formula 20g**AECECI**£7.92**4.7★16 rev](https://www.amazon.co.uk/dp/B0GKDQJKTS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Psoriasis Cream for Skin Psoriasis Eczema Soothing Ointment Dermatitis Cream to Relieve Itching for Skin Dry Itchy Rough Peeling**LINXINS**£8.07**125 rev1mo ago](https://www.amazon.co.uk/dp/B0CTB74ML9) [**Psoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml**Swiftalyn**£8.67**17 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJZHQMG) [**Psoriasis Soothing Comfort Cream 100ml | Daily Use Moisturising Cream for Psoriasis-Prone Skin | Helps Soothe Dry & Itchy Skin | Gentle Skin Formula | Skin Hydration Support | Travel Friendly**Natures Relief Co**£8.94**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWD38FF) [**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**Psoriasis Cream Intensive Moisturising Cream for Very Dry Flaky Skin Suitable for Psoriasis & Eczema Prone Skin Face & Body 20g**AIDURA**£8.38**35 rev5mo ago](https://www.amazon.co.uk/dp/B0GK1MJYYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Psoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml**Swiftalyn**£8.67**4.9★**▲ 300%**](https://www.amazon.co.uk/dp/B0GWJZHQMG) [**Psoriasis Soothing Comfort Cream 100ml | Daily Use Moisturising Cream for Psoriasis-Prone Skin | Helps Soothe Dry & Itchy Skin | Gentle Skin Formula | Skin Hydration Support | Travel Friendly**Natures Relief Co**£8.94**4.6★**▲ 297%**](https://www.amazon.co.uk/dp/B0GSWD38FF) [**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**4.1★**▲ 297%**](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**Behrend Homecare Psoriasis & Eczema Cream Intensive - Itch Relief Cream for Dry Red & Flaky Skin Moisturising Barrier Ointment for Eczema Psoriasis & Dermatitis Sensitive Skin Care Treatment**Behrend Homecare**£10.58**3.9★**▲ 168%**](https://www.amazon.co.uk/dp/B0BGJKH4ZT) [**Psoriasis Cream Intensive Moisturising Cream for Very Dry Flaky Skin Suitable for Psoriasis & Eczema Prone Skin Face & Body 20g**AIDURA**£8.38**4.1★**▲ 144%**](https://www.amazon.co.uk/dp/B0GK1MJYYY)
**~~View all trending →~~**
## **What buyers say about psoriasis cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**12%
*“Excellent moisturiser”*
**Value For Money**11%
*“Good price”*
**Quality-Overall**10%
*“Excellent product”*
**Allergies**10%
*“Has stopped the itching”*
**Efficiency**6%
*“Very effective”*
**Advertised Vs Actual Product**6%
*“Does what it says”*
**Skin Health**4%
*“Calms the skin during a flare up”*
**Itch Relief**3%
*“helps with the itch”*
**Smell**3%
*“smells nice”*
**Soft Feel**3%
*“now it's smooth as”*
### **What buyers complain about **
**Allergies**18%
*“I have itchy skin condition”*
**Value For Money**8%
*“A bit expensive”*
**Smell**7%
*“don't like the smell”*
**Functionality-Overall**7%
*“Didn't help at all Good job I didn't pay for more”*
**Moist/Dry**5%
*“it also means its not the best moisturiser”*
**Skin Health**5%
*“I was constantly struggling with a dry skin rash down both arms”*
**Size-Overall**4%
*“the tubes are small”*
**Oily/Greasy**2%
*“Very greasy”*
**Dispensing Mechanism**2%
*“Good product, poor dispenser & packaging”*
**Color Fading/Discoloration**2%
*“it doesn't help reduce the redness like it says”*
### **Top return reasons **
**Ingredients-Overall**13%
**Damage/Burn Hair**13%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Smell**6%
**Certifications**6%
**Suitability Combination Skin**6%
**Defective Material/Parts**6%
**Functionality-Overall**6%
**Compatibility-Overall**6%
## **Common questions**
- **Is psoriasis cream profitable to sell on Amazon United Kingdom?**
- The niche generates £186K/yr across 22 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the psoriasis cream niche?**
- 18 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in psoriasis cream?**
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.0%.
- **When does demand for psoriasis cream peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the psoriasis cream niche?**
- Listings span £4.78–£24.78; the average listing price is £10.04 (sweet spot $15–$100). The average incumbent carries 2,725 reviews — the moat a new listing must climb.
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