---
title: "Protein Treatment — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/protein-treatment"
last_updated: "2026-08-09T20:05:31.494Z"
locale: en
meta:
description: "Niche score 36/100 · £64K/yr market · 66K searches/yr · £15.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £64K/yr market · 66K searches/yr · £15.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Treatment — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein treatment**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 12Conversion 70Competition 11Returns 99Price range 64Avg price 75Brand share 0Review moat 47Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.43–£32.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,831**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£64K**
£64K/yr · 66K searches
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein treatment is a £64K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein treatment market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£61K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#485**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Aphogee87% - cocall6% - Shea Moisture4% - Generic3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -25.4% search growth over the last 90 days.
1K600Spike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/protein-treatment/trend)
## **Top protein treatment search terms**
- **aphogee two step protein treatment**22K/yr-21.6%8.2% conv. - **aphogee**16K/yr-26.6%4.5% conv. - **hair protein**9K/yr-19.3%0.3% conv. - **protein treatment**5K/yr-30.1%3.1% conv. - **aphogee protein treatment**3K/yr-21.1%5.5% conv. - **protein for hair**3K/yr+5.4%0.6% conv. - **protein treatment for afro hair**4K/yr-32.0%2.2% conv. - **protein treatment for curly hair**4K/yr-58.5%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/protein-treatment/search-terms)
## **Top protein treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£19K45%£29K60%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).**Aphogee**£16.04**4.5★8,170 rev](https://www.amazon.co.uk/dp/B00IDA3V96) [2**Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml**Aphogee**£16.16**4.5★238 rev](https://www.amazon.co.uk/dp/B07712NMRY) [3**Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml**Aphogee**£5.43**4.4★1,525 rev](https://www.amazon.co.uk/dp/B003TJHUDE) [4**ApHogee Two Step Protein Treatment 473ml**cocall**£25.12**4.5★670 rev](https://www.amazon.co.uk/dp/B000TBTM6S) [5**Aphogee Kertain 2 Minute Reconstructor 473 ml**Aphogee**£11.74**4.4★3,530 rev](https://www.amazon.co.uk/dp/B000BU7G1A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz**Generic**£32.33**6 rev2y ago](https://www.amazon.co.uk/dp/B0D88YQYDC) [**ApHogee Two Step Protein Treatment 118 ml**Aphogee**£12.45**102 rev3y ago](https://www.amazon.co.uk/dp/B074VQXXYX) [**SheaMoisture Manuka Honey & Yoghurt Protein Power Hair Mask Sulphate-Free Deep Conditioner with Baobab Oils & Shea Butter Strengthens Dry Brittle Hair Reduces Breakage & Adds Curl Shine 227 ml**Shea Moisture**£8.47**404 rev3y ago](https://www.amazon.co.uk/dp/B0C1P99YZX) [**Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).**Aphogee**£16.04**8,170 rev5y ago](https://www.amazon.co.uk/dp/B00IDA3V96) [**Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml**Aphogee**£16.16**238 rev8y ago](https://www.amazon.co.uk/dp/B07712NMRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ApHogee Two Step Protein Treatment 118 ml**Aphogee**£12.45**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B074VQXXYX) [**Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).**Aphogee**£16.04**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B00IDA3V96) [**Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml**Aphogee**£5.43**4.4★**— 5%**](https://www.amazon.co.uk/dp/B003TJHUDE) [**Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz**Generic**£32.33**5.0★**— 3%**](https://www.amazon.co.uk/dp/B0D88YQYDC) [**Aphogee Kertain 2 Minute Reconstructor 473 ml**Aphogee**£11.74**4.4★**— 7%**](https://www.amazon.co.uk/dp/B000BU7G1A)
**~~View all trending →~~**
## **What buyers say about protein treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**11%
*“the product is very easy to use”*
**Hair Growth**11%
*“helps me keep my hair in good condition between cuts as I'm growing it out”*
**Suitability Straight Hair**9%
*“This treatment really works for my hair”*
**Smell**8%
*“Gorgeous scent and it works”*
**Quality-Overall**7%
*“Great product”*
**Protection**6%
*“protected my hair for further damage”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Suitability Wavy Hair**6%
*“Great for bleached hair”*
**Efficiency**6%
*“Works well”*
**Durability**6%
*“Great product been using it for years, an oldie”*
### **What buyers complain about **
**Allergies**17%
*“when it touched my scalp it felt like it was burning”*
**Functionality-Overall**17%
*“Did not work for me”*
**Smell**11%
*“not the best smell”*
**Damage/Burn Hair**11%
*“After 2 color removal treatments, highlights and a bleach bath my hair was extremely damaged on the lengths as it can be seen in the first picture”*
**Hair Related**11%
*“I haven't really noticed any real difference in my hair to want to purchase this again”*
### **Top return reasons **
**Leak-Proof**25%
**Hair Related**11%
**Functionality-Overall**11%
**Suitability Short Hair**8%
**Damage/Burn Hair**8%
**Advertised Vs Actual Product**6%
**Product Condition**6%
**Nutritional Content**6%
**Value For Money**6%
**Compatibility-Overall**6%
## **Common questions**
- **Is protein treatment profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 9 tracked products. 90-day search growth is -25.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the protein treatment niche?**
- 4 brands and 47 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein treatment?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
- **What does it cost to enter the protein treatment niche?**
- Listings span £5.43–£32.33; the average listing price is £15.13 (sweet spot $15–$100). The average incumbent carries 1,831 reviews — the moat a new listing must climb.
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