---
title: "Proshield Plus Skin Protectant — £232K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/proshield-plus-skin-protectant"
last_updated: "2026-08-06T00:42:43.428Z"
locale: en
meta:
description: "Niche score 48/100 · £232K/yr market · 42K searches/yr · £20.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £232K/yr market · 42K searches/yr · £20.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Proshield Plus Skin Protectant — £232K/yr Amazon UK Niche (2026) - Flapen"
---
# **proshield plus skin protectant**
**Skip it**
A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 25Conversion 100Competition 9Returns 100Price range 85Avg price 90Brand share 17Review moat 80Quality gap 16
**Conversion**
**Incredible****26.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.55–£53.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****400.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£232K**
£232K/yr · 42K searches
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, proshield plus skin protectant is a £232K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **proshield plus skin protectant market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£208K–£260K**
- units × avg price
- **Conversion rate**
- **26.6%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**3%**
- Proshield41% - Smith & Nephew35% - PROSHIELD PLUS7% - MediSale Ltd5% - Generic4% - MediSale4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
900700Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/proshield-plus-skin-protectant/trend)
## **Top proshield plus skin protectant search terms**
- **proshield barrier cream**20K/yr+1.8%23.5% conv. - **pro shield barrier cream**6K/yr-2.3%22.8% conv. - **proshield**7K/yr-7.2%17.9% conv. - **proshield plus skin protectant**3K/yr+17.3%26.1% conv. - **proshield plus**4K/yr-17.6%29.8% conv. - **pro shield**2K/yr+5.4%18.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/proshield-plus-skin-protectant/search-terms)
## **Top proshield plus skin protectant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£35K30%£70K45%£104K60%£139K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Proshield Plus Skin Protect 115Gr - Pack of 2**Proshield**£19.08**4.7★860 rev](https://www.amazon.co.uk/dp/B08LPZKX5S) [2**Proshield Plus Skin Protect 115g: Reliable Skin Barrier Protection**Smith & Nephew**£11.53**4.7★592 rev](https://www.amazon.co.uk/dp/B01HDOLEN2) [3**Proshield Plus Skin Protect 115Gr - Pack of 1**PROSHIELD PLUS**£11.73**4.5★66 rev](https://www.amazon.co.uk/dp/B089YPMT2W) [4**Proshield New Skin Care Kit | Incontinence Care Barrier Cream & Cleansing Foam | Dual Action Protection & Cleaning**MediSale Ltd**£21.75**4.7★179 rev](https://www.amazon.co.uk/dp/B09DPVT9HW) [5**6x Pro-shield Plus Skin Protectant 115g | 6 TUBES | Designed To Manage Moisture-Related Skin Damage**Generic**£53.03**5.0★1 rev](https://www.amazon.co.uk/dp/B0GSWCYVWN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6x Pro-shield Plus Skin Protectant 115g | 6 TUBES | Designed To Manage Moisture-Related Skin Damage**Generic**£53.03**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWCYVWN) [**3 x Proshield Plus Barrier Cream 115g | Advanced Skin Moisture Protection**MediSale**£27.83**25 rev1y ago](https://www.amazon.co.uk/dp/B0DP5C5JTR) [**Proshield New Skin Care Kit | Incontinence Care Barrier Cream & Cleansing Foam | Dual Action Protection & Cleaning**MediSale Ltd**£21.75**179 rev4y ago](https://www.amazon.co.uk/dp/B09DPVT9HW) [**Proshield Plus Skin Protect 115Gr - Pack of 2**Proshield**£19.08**860 rev5y ago](https://www.amazon.co.uk/dp/B08LPZKX5S) [**Proshield Plus Skin Protect 115Gr - Pack of 1**PROSHIELD PLUS**£11.73**66 rev6y ago](https://www.amazon.co.uk/dp/B089YPMT2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6x Pro-shield Plus Skin Protectant 115g | 6 TUBES | Designed To Manage Moisture-Related Skin Damage**Generic**£53.03**5.0★**▲ 214%**](https://www.amazon.co.uk/dp/B0GSWCYVWN) [**Proshield Plus Skin Protect 115Gr - Pack of 1**PROSHIELD PLUS**£11.73**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B089YPMT2W) [**Proshield Plus Skin Protectant**Smith & Nephew**£12.02**4.8★**▲ 16%**](https://www.amazon.co.uk/dp/B016ESNNCI) [**Proshield Plus Skin Protect 115Gr - Pack of 2**Proshield**£19.08**4.7★**— 9%**](https://www.amazon.co.uk/dp/B08LPZKX5S) [**Proshield Plus Skin Protect 115g: Reliable Skin Barrier Protection**Smith & Nephew**£11.53**4.7★**▼ 11%**](https://www.amazon.co.uk/dp/B01HDOLEN2)
**~~View all trending →~~**
## **What buyers say about proshield plus skin protectant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Value For Money**15%
*“Good value”*
**Protection**6%
*“I like this cream good protection not sticky”*
**Efficiency**6%
*“Works well”*
**Suitability Combination Skin**6%
*“Provides an effective barrier on delicate skin”*
**Oily/Greasy**6%
*“This stuff if really good to provide a protective barrier on the skin without being thick and greasy”*
**Ease Of Cleaning**6%
*“Great for personel cleaning”*
**Dosage**6%
*“Iam disabled and use this product daily”*
**Advertised Vs Actual Product**6%
*“It does exactly what it says”*
**Ease Of Application**5%
*“is easy to apply”*
### **What buyers complain about **
**Durability**20%
*“Lasted few days”*
**Allergies**20%
*“Nappy rash horrible”*
**Oily/Greasy**10%
*“has a strange oily consistency”*
**Value For Money**10%
*“Expensive”*
**Smell**7%
*“It's not perfumed”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is proshield plus skin protectant profitable to sell on Amazon United Kingdom?**
- The niche generates £232K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the proshield plus skin protectant niche?**
- 7 brands and 38 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in proshield plus skin protectant?**
- Top complaints mined from reviews: Durability, Allergies, Oily/Greasy. The return rate is 0.0%.
- **When does demand for proshield plus skin protectant peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the proshield plus skin protectant niche?**
- Listings span £9.55–£53.03; the average listing price is £20.82 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.
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