---
title: "Professional Hair Colour — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/professional-hair-colour"
last_updated: "2026-08-06T00:52:37.925Z"
locale: en
meta:
description: "Niche score 32/100 · £57K/yr market · 51K searches/yr · £9.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £57K/yr market · 51K searches/yr · £9.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Professional Hair Colour — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **professional hair colour**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 27Conversion 95Competition 7Returns 99Price range 7Avg price 25Brand share 0Review moat 32Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,286.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.04**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£57K**
£57K/yr · 51K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£7.45–£15.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, professional hair colour is a £57K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **professional hair colour market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- WELLA62% - Wella Professionals19% - Schwarzkopf11% - XP8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +1.5% search growth over the last 90 days.
3K2K seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/professional-hair-colour/trend)
## **Top professional hair colour search terms**
- **professional hair dye**17K/yr-13.8%0.6% conv. - **professional hair colour**14K/yr+4.7%0.4% conv. - **wella koleston 5/0**5K/yr+14.9%21.2% conv. - **koleston 5/0**4K/yr+16.4%27.5% conv. - **wella 5/0**4K/yr+29.7%21.0% conv. - **salon hair dye**4K/yr-8.7%0.1% conv. - **5/0 koleston perfect wella**3K/yr+13.0%37.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/professional-hair-colour/search-terms)
## **Top professional hair colour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£17K45%£26K60%£34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Koleston Pefect Colour Accessories 5/0 60 ml**WELLA**£7.78**4.7★344 rev](https://www.amazon.co.uk/dp/B07KQKPK1J) [2**Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml**Wella Professionals**£8.16**4.6★6,009 rev](https://www.amazon.co.uk/dp/B07FFJ2FZV) [3**Schwarzkopf IR 5-0 60ml**Schwarzkopf**£7.45**4.8★912 rev](https://www.amazon.co.uk/dp/B00D8WWNKM) [4**XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml**XP**£7.89**4.7★342 rev](https://www.amazon.co.uk/dp/B0771LS8XW) [5**Wella Koleston Perfect Me+ KP Pure Naturals 5/0 Light Brown - Pack of 2**WELLA**£15.59**4.6★1,375 rev](https://www.amazon.co.uk/dp/B07WC4NJWP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wella Koleston Perfect Me+ KP Pure Naturals 5/0 Light Brown - Pack of 2**WELLA**£15.59**1,375 rev6y ago](https://www.amazon.co.uk/dp/B07WC4NJWP) [**Wella Koleston Pefect Colour Accessories 5/0 60 ml**WELLA**£7.78**344 rev7y ago](https://www.amazon.co.uk/dp/B07KQKPK1J) [**Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml**Wella Professionals**£8.16**6,009 rev7y ago](https://www.amazon.co.uk/dp/B07FFJ2FZV) [**Wella Koleston Perfect Me+ 60ml - 12/81**Wella Professionals**£7.93**13,385 rev7y ago](https://www.amazon.co.uk/dp/B07FFJX93R) [**XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml**XP**£7.89**342 rev8y ago](https://www.amazon.co.uk/dp/B0771LS8XW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Illumina Color Permanent Hair Color No. 10/1 Lightest Ash Blonde 0.08103 kg**Wella Professionals**£8.46**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B009C5MOIU) [**Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml**Wella Professionals**£8.16**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B07FFJ2FZV) [**XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml**XP**£7.89**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0771LS8XW) [**Schwarzkopf IR 5-0 60ml**Schwarzkopf**£7.45**4.8★**— 4%**](https://www.amazon.co.uk/dp/B00D8WWNKM) [**Wella Koleston Pefect Colour Accessories 5/0 60 ml**WELLA**£7.78**4.7★**— 7%**](https://www.amazon.co.uk/dp/B07KQKPK1J)
**~~View all trending →~~**
## **What buyers say about professional hair colour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Nice colour”*
**Suitability Colored Hair**28%
*“The colour came out rich and even, and it covered my hair nicely without looking patchy”*
**Hair Styling**13%
*“My hair love this quality”*
**Quality-Overall**13%
*“Great product”*
**Value For Money**3%
*“Its a great option if youre looking for an affordable”*
**Ease Of Use**3%
*“was simple to use”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions were clear”*
### **What buyers complain about **
**Color**50%
*“result very blue grey”*
**Durability**13%
*“it doesnt last more than two weeks”*
**Adhesion/Stickiness**13%
*“It was very sticky”*
**Texture/Consistency-Overall**13%
*“The consistency was not as it should be”*
### **Top return reasons **
**Color**77%
**Advertised Vs Actual Product**7%
**Suitability Colored Hair**2%
**Instructions/User Manual/Troubleshooting**2%
**Defective Material/Parts**2%
**Hair Related**2%
**Functionality-Overall**2%
**Certifications**2%
**Product Condition**2%
**Language Issues**1%
## **Common questions**
- **Is professional hair colour profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 7 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the professional hair colour niche?**
- 4 brands and 81 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in professional hair colour?**
- Top complaints mined from reviews: Color, Durability, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for professional hair colour peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the professional hair colour niche?**
- Listings span £7.45–£15.59; the average listing price is £9.04 (sweet spot $15–$100). The average incumbent carries 3,287 reviews — the moat a new listing must climb.
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